Four Seasons’ Snazzy New A321LR Private Jet

Filed Under: Hotels

In 2014 Four Seasons introduced private jet experiences. They had a specially equipped Boeing 757-200 with just 52 seats, and the idea is that the plane would take groups on custom journeys around the world, largely visiting different Four Seasons properties.

Well, Four Seasons will soon be introducing a new plane for these experiences, and they’ve just revealed the details of it.

Four Seasons’ new A321LR private jet

Starting in early 2021, Four Seasons will be using an Airbus A321LR for their private jet experiences. This is the longest range version of Airbus’ popular A320-family aircraft.

The A321LR will feature just 48 fully flat seats, spread across 12 rows in a 2-2 configuration.

The ottomans are even designed so that you can have a guest sitting there, to facilitate face-to-face interactions.

These aren’t the most private business class seats you’ll find out there, though keep in mind that they plan these itineraries so that the flights aren’t too long, as they move around the globe in a logical order (unlike some of us who are into miles & points). 😉 So it’s not like guests will be taking any ultra long haul flights on these planes.

The A321LR will also have a bar and social area. Four Seasons says that this area will be used for “artisans to showcase their talents and crafts in interactive workshops.” Also in the social area, guests will have “the opportunity to meet and learn from Four Seasons master chefs and mixologists, wellness experts and art and culture aficionados for an enriching in-flight experience.”

The bathrooms are also designed to be among the biggest you’ll find on this type of plane, and to feel more residential.

For context I think it’s worth pointing out that La Compagnie will soon be introducing their A321neo (featuring the same size cabin) in an all business class configuration, and that plane will feature 76 seats. So this is a really spacious layout.

Here’s a video about the new Four Seasons private jet:

Four Seasons’ president of hotel operations had the following to say:

“The Four Seasons Private Jet experience defines modern luxury air travel, encouraging meaningful connections between people and places while delivering a seamless and highly personalised journey. Building on the tremendous success of our Private Jet program to date, with consistent sell outs, waitlists, and near perfect guest satisfaction rates, our drive to continuously innovate and push the conventional limits of travel has led to this new opportunity to experience Four Seasons like never before.”

Four Seasons’ private jet experiences are (surprisingly) successful

When Four Seasons first launched the private jet experiences I was skeptical:

  • If you’re spending $100K+ per person on a trip, do you really want to have no flexibility in terms of what you do?
  • It’s not like the flights as such are any more comfortable or luxurious than commercial flights on a good airline
  • Many people who aren’t retired can’t take three or more weeks off for a trip

But everything I’ve heard suggests this concept has been a huge success for Four Seasons. I’m guessing there are enough people who value the structure of literally not having to plan anything over the lack of flexibility, so huge credit to Four Seasons for identifying this market and doing so well with it.

Bottom line

It’s great to see a hotel brand investing in a concept like this. In a couple of years they’ll trade in their 757-200 for an A321LR, and it looks like a mighty snazzy plane. If you have $150K+ per person to drop on a vacation, this certainly is one way to spend it.

Comments
  1. I’d consider doing this. I believe the previous jet didn’t have lie flat seats, which is astounding for trip that costs this much.

  2. Along the lines of LNYC’s comment, this is a good reminder that the existence of people wealthy enough to sustain this business model represents a failure of both politics and policy.

  3. The existence of rich people “represents a failure of both politics and policy.”

    ????

    First of all, do any of you really know the clientele on these airplanes? How do you know which countries and policies are being represented on board?

    I’m sure your life would be way better if the government took more money from rich people.

    Grow up kids. It’s ok for wealth inequality to exist. That’s what should motivate you to better yourself.

  4. Some answers to Ben’s three points of skepticism:

    “If you’re spending $100K+ per person on a trip, do you really want to have no flexibility in terms of what you do?”

    Many psychological studies indicate that having choices is actually aversive. If you present people with 50 brands and types of toilet paper, they find the experience of having to choose distinctly unpleasant. But if you give them 3 or 4 options, they pick one and get on with it. Is travel like toilet paper? Not for you and me, maybe, but many people absolutely LOVE the idea of someone else making the decisions for them and guaranteeing them a good time.

    “It’s not like the flights as such are any more comfortable or luxurious than commercial flights on a good airline”

    No, but as you said, the flights are short. And the big hassle with flying is not so much the in-air experience as all the annoyances before and after the flight – getting to and from the airport, dealing with security, dealing with schedule changes and late flights and connections, etc etc etc. Presumably, Ritz handles ALL of this for you so that you don’t have to worry about any of it.

    “Many people who aren’t retired can’t take three or more weeks off for a trip”

    If you can afford a $100k vacation, you are not a working stiff. You’re independently wealthy, with vast reserves of assets to draw from. You might work very hard, but everyone needs a break once in a while. If the target audience hears good things from their peers about their experiences on these trips, I can completely understand why these vacations would become popular. You get to see the world for less than the cost of chartering your own private jet, with no hassle and no need to think about any of the details. What’s not to like for a busy 0.1 Percenter?

    These trips are basically Disney World for the very wealthy. And Disney World is *very* successful precisely because it offers a fun, sanitized, relatively hassle-free experience with limited choices.

  5. Was wondering : would a full business class configured A321LR like this one or like La Compagnie’s one have an even more extended range ?

  6. @V

    “I’m sure your life would be way better if the government took more money from rich people.”

    Yes, spending on education, roads and social programs wouldn’t make anyone’s life better! /s

    Wealth inequality is absolutely one of the top issues facing society today. Nobody earns billions, they extract it off the backs of the rest of society (who, by the way, despite your libertarian BS, also work hard, but lack the access and connections that the uber-wealthy)

  7. The seats make a ton of sense for this sort of product. I imagine very few travellers will be doing these flights solo. Travelling with a companion, I’d much prefer this to an all-aisle access seat.

  8. @madgoat

    Well said – my thoughts exactly.

    The comment made by @V made me laugh because it is the bs that is fed in the states, especially to those who will never have the ability to rise in the socioeconomic ladder despite how hard they work.

  9. If you can afford these trips you’re probably used to flying first if not private, so while it’s spacious and luxurious, it seems a bit strange that the seats aren’t private at all. Most people will be travelling in a couple, but still you’re very open to the aisle. Seems a missed opportunity. I’d rather save 100k and make my own rtw trip in cathay first.

  10. “Grow up kids. It’s ok for wealth inequality to exist. That’s what should motivate you to better yourself.”

    There has always been, and there will always be, wealth inequality. The government should not deliberately stack the deck to increase that inequality.

  11. @madgoat,

    That is a ridiculous statement – look at any list of Western (US) billionaires and nearly all are self-made and generated wealth through business creation, new ideas / industry disruption and investment. to imply manipulation, exploitation or success gained through connections or otherwise is blatantly incorrect. it is bizarre to consider people as not deserving of their success – and they also pay the vast majority of taxes used to fund all social programs. Also, to claim that all people work just as hard is comical…

  12. There are 30 mio with over 1mio$ , 35.000 with 30mio$ or more and 2.100 with over 1bn$.
    Four seasons will not run out of customers anytime soon

  13. @kozel

    LOL @ the idea that billionaires are “self-made” and didn’t rely on exploitation or connections to generate their wealth.

    I do agree with you though that not everyone works as hard as each other. Billionaires work far less hard than the majority of the labor upon whose backs they amass their fortunes.

  14. Wealth inequality will always exist due to the fact that people are motivated differently. You’re always going to have the guy who sleeps in until noon and plays video games all day in his mom’s basement. And then you have the guy who wakes up at 5am, hits the gym, goes to work, and spends quality time with the fam at the end of the day. Just different DNA makeup and that’ll never change.

  15. This thread has made me smile.

    I am broke. I come here to enjoy a bit of life that is completely out with my means. I can’t even afford a passport far less a holiday, which I haven’t had for a decade or so. My life is extremely stressful, as I care for my I’ll and disabled wife and I rely on welfare.

    But I have also been quite successful in life. I worked my way out of a broken home in a Scots council estate, with a mentally ill mother, through university (the first in my family when it was hard), and through the global professions (PW now called PWC). My wife got ill, I had young children, I chose to give up my career to care for my wife and bring my children up. Most men see that as being the wrong decision, sadly. For me I, for all of the challenges, would make the same decision again. Family matters.

    If I had the money (time, and other stuff sorted) I would jump at the chance of the FS jet. But that is but a pipe dream for me, especially as I have recently been told that I probably, subject to further tests, have got liver Cirrhosis, so my life expectancy is not what I thought it was. You see for the past half decade I have been working hard to retrain myself in accounting while caring so that I could have a better future in the quarter of a century I thought that I had left. But alas it may not be.

    Moreover I have been doing some personal problem solving to come up eg with a way to help locate submarines (after an Economist article noted this problem and I had an Eureka moment), following which I have coincidentally had people from several nations take an in person interest in different aspects of my more esoteric hobby work. So I guess that I am doing something right!

    Anyhow my point of this post…..

    Just because you work hard does not mean you become rich. Far from it. Luck, family, connections, being in the right place at the right time etc all come into play.

    I don’t begrudge the 0.01% their money. Fair play to them. But I bet that over my lifetime I have worked harder than some of them. Compared to others I may be an absolute slacker.

    Don’t chase money folks, it’s one of the most addictive things known to man, and one of the fastest routes to darkness (egos, greed, sod everyone else). If you are lucky enough to have money, be wise with it, after all, as a broke bloke (probably) nearing the end of his life, I can tell you, you can’t take it with you.

    But I can take the memories of bringing my children up and watching them grow into adults and get on with their own careers. Stuff many men miss.

    Do good, be wise, enjoy what you have.

  16. Oh lol, just realized the second comment on this thread is by a comedian whose biggest claim to fame is pretending to be a millennial even though he’s in his 50s. Nainan used to comment on TPG until people started pointing this out in replies to his comments.

  17. @ Aaron, wealth inequality due to differences in motivation is one thing. Unfortunately, most of the inequality has precious little to do with difference in motivation.

  18. @Stewart Edwards

    People who have mindset like you are those who can be successful. Unlike many out here who complains about wealth equality, you understand what cause the inequalities and learn to deal with it.

    Unlike others who wait for the government to tax the rich, you have wisdom to chart your own destiny without relying on Uncle Sam to fix your issues.

    And like what you know and others don’t, you could work hard all your life and not be a billionaire, or you could hit a home run and become a billionaire. But that’s not the whole point, the point is you live life your way, you are happy with your choices and have little or no regrets in life.

    All the best to you, and if you feel you don’t belong. You are right you don’t belong with most of them, you belong high up with those who made it.

    The rest of you, taxation is a secret tool to make you think there is hope for equality to keep you in line and an aspiration to work hard for the rich.

  19. @Stewart Edwards—very wise words indeed. A good reminder for us all (regardless of our economic station in life). Death is universal. And too many of us spend the time we have here focused on things that won’t matter in the end. Anyway, I wish you only the best as you await your health news. I have been down a dark health road before only to emerge victorious. I hope the same may be true for you.

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