Is Virgin Atlantic’s Retreat Suite Worth It?

Is Virgin Atlantic’s Retreat Suite Worth It?

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In a previous installment, I reviewed Virgin Atlantic Upper Class on the Airbus A330-900neo. I wanted to dedicate a separate post to Virgin Atlantic’s new Retreat Suites, as this is a new product for the airline, which is exclusively available on these planes. What are these seats, and are they worth it?

What are Virgin Atlantic’s Retreat Suites?

Recently we’ve seen several airlines introduce a special product in the first row of business class. The logic is that most modern business class products efficiently use the space to the side of the seat in front in order to minimize each seat’s footprint. When you’re in the bulkhead, that doesn’t apply, so airlines can use that space to do something special.

In the past, airlines kind of just wasted that space, while nowadays airlines are sometimes maximizing this by creating an exclusive product that can be booked at an extra cost. That’s exactly what Virgin Atlantic has done on the Airbus A330-900neo, which was recently added to the fleet.

Virgin Atlantic Airbus A330-900neo

This plane features an all-new passenger experience. In addition to installing a new Upper Class product with doors, the airline also introduced Retreat Suites. Specifically, the two center seats in the first row of the cabin are special seats that are significantly more spacious than the standard business class seats, though that comes at a cost.

Virgin Atlantic Airbus Upper Class cabin A330-900neo
Virgin Atlantic Retreat Suites A330-900neo
Virgin Atlantic Retreat Suites A330-900neo

The below seatmap gives you a sense of how seats 1D and 1G are significantly more spacious.

Virgin Atlantic Airbus A330-900neo seatmap

What’s different about Virgin Atlantic Retreat Suites?

What makes Retreat Suites different than regular Upper Class seats? If you look at the seats themselves (rather than the ottoman), they look like pretty standard Upper Class seats.

Virgin Atlantic Retreat Suite extra space

What makes them special is when you look in the other direction. As a reminder, below is what the footwell situation is for a regular Upper Class seat in this configuration.

Virgin Atlantic Upper Class seat and legroom

Meanwhile below is what it’s like in Retreat Suites.

Virgin Atlantic Retreat Suite seating

Rather than having a small footwell in which you have to place your feet, these seats have huge ottomans, which are in a completely different league than what you’ll find in the other seats. These ottomans can even double as buddy seats, so that you can dine face-to-face with a travel companion, if you’d like to. The beds are also much larger, and can turn into 6’7″ beds.

Furthermore, rather than having 17″ personal televisions, the Retreat Suites have 27″ entertainment screens, so they’re way larger (admittedly they’re also farther away from you, due to how much space you have).

Virgin Atlantic Retreat Suites

On top of that, the seats have a large storage compartment next to the ottoman, which you won’t find in other seats.

Virgin Atlantic Retreat Suite storage

Admittedly one concern that people may have when seated in the first row of the cabin is the proximity to the galley and lavatory. For what it’s worth, on the A330-900neo two lavatories are behind the cabin, and only one lavatory is in front of the cabin, and it’s all the way up by the cockpit.

I imagine most crews on Virgin Atlantic try to minimize noise in the forward galley, though I can’t speak firsthand as to how disruptive that is. Furthermore, on an overnight flight, some might find the light from the galley during service to be a bit bothersome (though that’s also what eyeshades are for).

How much do Virgin Atlantic’s Retreat Suites cost?

As it currently stands, the Virgin Atlantic Retreat Suites can be booked by anyone with a confirmed ticket in Upper Class. Starting 14 days before departure, these seats can be reserved at a cost of £200 each, one-way. So it doesn’t matter if you booked your ticket with cash, or upgraded, or redeemed points, as you can assign these seats at that cost no matter what.

While there are two Retreat Suites, you can book both seats if traveling as a pair, or can book just one seat. Just go to the itinerary management function on Virgin Atlantic’s website 14 days out, and you’ll be able to pay to assign these seats.

Virgin Atlantic Retreat Suite pricing

Are Virgin Atlantic’s Retreat Suites worth it?

Let me of course acknowledge that I just flew in a regular Upper Class seat, though the crew did let me take some pictures of the Retreat Suite, and sit in it for a minute, to see how it feels with the door closed (they weren’t occupied on this flight). So, what’s my take — is paying to upgrade to a Retreat Suite worth it?

Personally I wouldn’t pay for this if I were traveling alone. That’s simply because I love being in a window seat, and the Retreat Suites are only the two seats in the center (I wish it were like Condor’s new Airbus A330-900neos, which have “Prime” seats in the entire first row, so you can pay to select a special window seat).

Now, if I were traveling with someone, it would be a different story. I’d consider paying the premium to upgrade if traveling as a pair:

  • Personally I’d probably be more likely to pay to upgrade on a daytime flight, which is typically going to be longer (since it’s generally westbound) and where light from the galley is less of an issue; furthermore, this gives you more time to enjoy dining face-to-face, and generally enjoy the seat’s features
  • However, if I struggled with Virgin Atlantic’s small footwells in the other seats, I think it could be worth paying to upgrade to get a better night of sleep, since you’ll have a lot more space for your feet

It’s also worth acknowledging that the upgrade cost will mean different things to different people. A £200 upgrade cost is probably a drop in the bucket for someone paying out of pocket for an Upper Class ticket with cash. Meanwhile if you’re redeeming points and are already stretching it with the carrier imposed surcharges, adding a further £200 to the ticket might be a harder thing to justify.

Bottom line

Virgin Atlantic’s new A330-900neos have unique Retreat Suites, which are the pair of seats in the first row that can be assigned for an additional £200. These seats have larger entertainment screens, significantly more legroom and a large ottoman, and offer the ability to dine face-to-face with a travel companion.

Hopefully the above is a useful general rundown of what you can expect from these seats, and whether they could be worth it.

What do you make of Virgin Atlantic Retreat Suites? Do you think they’re worth it?

Conversations (15)
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  1. Paul Kennedy Guest

    Hi Ben
    Looking to travel LH -JFK- LAS Upperclass.
    2 of us flying out. What are the best seats On Virgin A. And any info on JFK as not travelled to or from here before.
    Many thanks

  2. iamhere Guest

    On one hand the price is more than reasonable given the distance and relative pricing for other airline services. Consider on the "low cost" US carriers the big front seat could be $100 for a domestic flight. I think airlines have more of these fees because many people have credit card money to apply for it.

  3. Motion to Dismiss Gold

    £200 feels like a no-brainer yes to me. Of course priorities all differ! I had a pretty terrible experience in Virgin Atlantic Upper Class on the 787-9 with their previous product. The seat was way too narrow and confined and I hated facing the aisle. I’d consider giving them a try with the new product. But usually if I’m headed to London I’ll take BA F. Not the best F out there by any means but no better way to get to London nonstop (commercially, at least!).

  4. Valerie Guest

    I just flew lhr to lax in premium. Inedible food, rushed service. Can’t believe I’m saying this, I’d fly US airlines over it. Very disappointed

  5. Ryan Guest

    This is basically 1st class hard product for £200, that's a pretty good deal. It's better than what you get in BA first.

  6. fod Member

    I've just noticed the right-hand seat area seems bigger than the left, both in pictures and on the seat map. Does it make much of a difference in practice?

  7. InternationalTraveler Diamond

    I am afraid this will be the new trend in seat reservation fees, charging different prices for marginally better seats. Lufthansa hinted in this direction with their “choices” frequently mentioned in the Allegris announcement.

    In the past savy travelers could just be happy to reserve a good seat once in a while as they became available.

    1. David Diamond

      Nothing new. Started with economy charging for marginally better seats (sometimes in multiple price points), it's just now seeping into business class fares.

  8. Bgriff Guest

    It doesn't look like the ottoman would make an especially comfortable buddy seat ... it kind of looks like you'd need to sit a few inches away from the back of the ottoman in order to not be bumping into the TV with your upper back and head? (Though of course Virgin's old planes had an incredibly tiny buddy seat in the footrest of the old herringbone seat, so I guess this is better than that was.)

  9. VT-CIE Diamond

    Not to nitpick, but I find it a little bit funny when you use the £ symbol throughout this article, since it’s easy to copy-paste from a press release, but in your other recent reports in LHR and on VS/BA you use GBP instead.

    Of course, there’s no shame in using either of them, and you can use whatever you like, whenever required. But I do find it noteworthy enough to point out, and I...

    Not to nitpick, but I find it a little bit funny when you use the £ symbol throughout this article, since it’s easy to copy-paste from a press release, but in your other recent reports in LHR and on VS/BA you use GBP instead.

    Of course, there’s no shame in using either of them, and you can use whatever you like, whenever required. But I do find it noteworthy enough to point out, and I suppose your British readers *might* appreciate it more if you use £ instead of GBP, like Europeans might appreciate using € instead of EUR. You do you — your choice!

    1. Grey Diamond

      Is that something anybody cares about? I see and use EUR all the time. I don't think I would 'appreciate' someone else using '€' as I wouldn't even notice the difference. And it is always best to use USD over the '$' since there are so many currencies that use '$' it can be ambiguous.
      Maybe it bothers you personally, but I can't imagine most people care.

    2. CK- Guest

      The people that are bothered by this are very thin skinned. Thanks for bringing it up.

    3. EK_engineer Guest

      CK-

      Why say they're 'very thin skinned'? Where is your proof?
      They're expressing their opinions. It's VT-CIE's choice to bring up this extremely minor issue (which he/she even contends is possibly nit-picking!) And it's the dissenters' right to disagree with VT-CIE. You, on the other hand, have no right to try shut down anyone, or call them names.

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grichard Guest

Yes, that makes a lot of ¢.

2
David Diamond

Nothing new. Started with economy charging for marginally better seats (sometimes in multiple price points), it's just now seeping into business class fares.

1
CK- Guest

The people that are bothered by this are very thin skinned. Thanks for bringing it up.

1
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