Revealed: New Etihad A350 Business Class Seats With Doors

Revealed: New Etihad A350 Business Class Seats With Doors

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Etihad Airways has just unveiled its new business class product, and it looks pretty good to me!

Etihad’s new business class suites with doors

Abu Dhabi-based Etihad Airways brought one of its Airbus A350-1000s to the Dubai Airshow, and that included showing off the carrier’s new business class product. We now know that Etihad Airways’ Airbus A350s will feature reverse herringbone seats with doors:

  • Etihad has selected Collins Aerospace Super Diamond seats with doors, similar to what you’ll find on British Airways’ A350s and Aeroflot’s 777s
  • Etihad’s A350s won’t have first class; with Etihad retiring its Airbus A380s and Boeing 777s, that means the only planes in the fleet with first class will be five Boeing 787-9s, which makes me wonder if first class might eventually be discontinued
  • Etihad’s A350s don’t have premium economy either; it’s not that we were promised premium economy, but there had been rumors that Etihad might launch that cabin on the A350
  • In the long run, Etihad will use A350s for long haul routes, meaning the 787s and A350s will be the backbone of the carrier’s long haul fleet

While Etihad hasn’t yet put out a press release about the new seats, on Twitter you’ll find pictures of the new product, from people touring the plane.

The finishes as such look quite nice, and I like the color scheme and some of the customized features. Reverse herringbone seats are a good business class product, and the door being added makes this even better. Personally I rank this type of seat as the world’s fourth best business class.

In fairness, Etihad’s Boeing 787s feature the Business Studio, which is a very comfortable staggered seating arrangement. So while this new seat is probably a bit better, I liked the old product as well.

Etihad’s Boeing 787 business class

The story of Etihad’s Airbus A350

Back in the day Etihad Airways had endless growth plans, and more or less wanted to compete head-to-head with Emirates. After a failed strategy of trying to invest in global airlines and losing many billions of dollars, the company’s management decided to pursue a more sustainable strategy.

The issue is that Etihad had ordered a bunch of planes, way more than would be needed if the airline didn’t want to become huge. So while Etihad has significantly shrunk its future aircraft orders, the airline continues to have 21 Airbus A350-1000s on order.

The airline started taking delivery of these planes back in 2019, but put them straight into storage, given the lack of demand for them. It seems that Etihad is ready to start flying these planes in the coming months. With Etihad retiring both A380s and 777s, there should be sufficient demand for these planes to finally enter service.

I would imagine the A350 will be put on some key long haul routes, given that it’s a higher capacity jet than the 787-9 (Etihad also has the 787-10, but that plane isn’t as long range).

Bottom line

Etihad Airways has finally revealed the interiors of its new A350s. The airline is installing Collins Aerospace Super Diamond reverse herringbone seats with doors on these planes. This is an excellent business class product, and I’m excited to see these planes hopefully enter service soon.

Still, I can’t help but be sad about how far Etihad has fallen. The carrier is also retiring its A380s, and decided to not even install a small first class cabin on the A350s. Don’t get me wrong, that’s probably the right move for the airline financially, but none of us ever really fell in love with Etihad for its business model, right? 😉

What do you make of Etihad’s A350 business class?

Conversations (46)
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  1. Y. Guest

    Yes I agree with the other comments, the advertising has become annoying and making the adverrticle difficult to read..
    And I am quite disappointing to see a photo of the 787 business class for an article on the new A350 business with doors. Better show nothing if you don't have pics, or show an A350

  2. IRA WILLIAM POLINSKY. Guest

    will etihad airways use airbus a350-1,000 from iad airport in washington d.c., u.s. of a. direct non-stop to auh airport in abu dhabi, united arab emirates?

  3. Paul Guest

    I have to agree about the intrusive advertising.

    I always spend the first few minutes batting these away and closing pop ups. This isn't a teen influencer selling makeup, but it's getting to feel like one.

    1. Jamal Kendricks Guest

      "...but none of us really ever fell in love with Ethiad for it's buisness class product, right?"

      Very true.

  4. Gerry Guest

    Please stop the player madness. My adblocker is now rendering your site and its videos. unusable.

    1. Jamal Kendricks Guest

      Don't use Chrome. Use a browser that legitimately allows ad blockers.

  5. Krishiv pathania Guest

    I traveled in ethiad from Abu Dhabi to Sydney. It was a great flight. Ethiad is my favorite airlines. Their planes are so beautiful ❤️ .

  6. Apso Eyot Guest

    I’m surprised that Etihad doesn’t put first class on the A350-1000, unless they are planning to put them on the 777-9s they have on order. It would help if they have a plane larger than the 787 that can fly some “flagship long-haul routes, such as to London, Paris, New York, or Sydney. Those places seem to fit first class travel well. They flew the A380s there. The problem is they only have six 777-9s...

    I’m surprised that Etihad doesn’t put first class on the A350-1000, unless they are planning to put them on the 777-9s they have on order. It would help if they have a plane larger than the 787 that can fly some “flagship long-haul routes, such as to London, Paris, New York, or Sydney. Those places seem to fit first class travel well. They flew the A380s there. The problem is they only have six 777-9s on order, which is hardly enough to cover those destinations.

    I personally believe you can do better than the recent rebrand/overhaul of the site experience and the addition of pop-up videos. I’ve always liked your blog and felt like it was a cut above TPG and even your friend Matthew Klint’s L&LF (no offense to him). Please don’t ruin it.

  7. Jon Guest

    Agree with most comments here. The website rebrand has been executed terribly.

  8. Jared Guest

    Hey @Lucky! I was at the limited viewing of this product last week. I have already written about for my employer. My conclusion: I have never felt more confined or claustrophobic on an aircraft before. The choice of the color scheme, the confined space and the layout make for an uncomfortably tight space, at least for me.

  9. Lieflat19 New Member

    These pop ups are extremely annoying and the main reason i moved over to TPG for aviation news. I like your content more, but this is a big problem sine the new website. I dont like it

  10. Joe Guest

    Very disappointing. They didn’t even go with the full mood lighting and overhead bin accent lighting package offered on the A350
    (Like Qatar and Lufthansa). This kind of product will not be able to compete with Qatar or Emirates. I would have expected a business class that comes closer to a first class product. The 787 business product looks better.

  11. Brendan Joseph Madden Guest

    Seeing everyone else chime in on the pop-ups. I genuinely thought it was a virus.

  12. N fgdf Guest

    Totally agree, please get ride of the popups

  13. maestroben1 New Member

    Ben, PLEASE get rid of the video pop-ups! It is ruining and downgrading what was the best site of its type on the internet. It is doing your page great harm amongst loyal readers.

  14. mkcol Platinum

    Did you hear him say that the 2nd batch have a wider body so they'll be able to put an extra seat in (economy)?

  15. ekthe Guest

    Their old products were much more unique. Old business seats could be converted into a Qsuite equivalent with doors. The new color scheme is too dark. The doors seem too low. Super Dimond is an ordinary product used by too many airlines.TK and EK did the right thing by not choosing Super dimond.

  16. ekthe Guest

    Their old products were much more unique. Old business seats could be converted into a Qsuite equivalent with doors. The new color scheme is too dark. The doors seem too low.

  17. Dan Guest

    Sort of underwhelmed by Etihad's choice here. The super diamond platform is very good, however I was hoping for more of a step forward from Etihad as this is a product that has been out for a number of years now.

  18. Frederik Guest

    Despite the improvements. The mask pictures completely turn me off the product.

    I will not return to long haul in any significant way, until the draconian mass testing and masking regimes end.

    1. Dick Bupkiss Guest

      Great, one less selfish, idiot cult-member on the plane, less chance of the pandemic continuing, and less personal risk for all the rational people who are willing to follow the rules. Nobody will miss you.

    2. Regis Guest

      Sheep.

      This would be a much better world if people learned to think for themselves.

      jumping on bandwagons is a sign of intellectuall disability.

  19. Bill n DC Guest

    Well, all good things must come to an end ;-)

    If the world can hold out through next July, I’ll get my Cathay Pacific fix over with 4 flights in 1st ticketed (although it doesn’t look good for a Wing Lounge Cabana visit).

    And I’ll get a last visit in to the Louvre Abu Dhabi + a stay at the Park Hyatt. Then enjoy EY B787-9 1st class home to Dulles. And this is...

    Well, all good things must come to an end ;-)

    If the world can hold out through next July, I’ll get my Cathay Pacific fix over with 4 flights in 1st ticketed (although it doesn’t look good for a Wing Lounge Cabana visit).

    And I’ll get a last visit in to the Louvre Abu Dhabi + a stay at the Park Hyatt. Then enjoy EY B787-9 1st class home to Dulles. And this is after my first Qatar Qsuite flight and 1st class lounge at DOH.

    After this I’ll stick with European (LH & BA) and Japanese (JAL & ANA) with maybe a Qantas First if I can find it, or do a Round the World, Southern Hemisphere trip.

    Then I’ll find a new hobby ;-)

  20. Daniel Guest

    I very much agree. About to switch given how annoying it is to read with all of the additional ads that need to be clicked out of.

    1. GBOAC Platinum

      @Daniel: I'm glad to see that readers of this site are finally expressing their unfavorable reaction to the new and annoying types of advertising appearing on the site. Hopefully Ben will pay attention and respond accordingly.

  21. Tom Guest

    Pop-ups are becoming a significant problem here :(

    1. Steve Gold

      The autoplay videos are the worst, Ben i have been onboard with all the changes of late but an autoplay pop up video telling me to click on a story i read 2 days ago is ridiculous. Really hurting your everyday readers in an attempt to generate more clicks from people who never visit the site. I get the balance and understand that new readers provide more revenue than everyday people but their are other ways of getting those clicks than popups and autoplay videos.

    2. Creditcrunch Gold

      I recently downloaded AdGuard to my apple devices and it’s been a game changer across all the forums and websites I visit, has blocked 99% of ads and pop ups. I did a clear history and cache reset before installing and made sure that when I signed into Google etc I unticked the advertisement preferences.

    3. Fonzi Guest

      Really? I did not noticed. Is it because i have ad and pop up blocker? I am wondering always why you bother to Ben when he is probably not even reading the comments or VERY rarely answer them. Waste of time and energy.

    4. Ken Guest

      I have to agree with all the previous comments, please fix those pop up ads. It's great that your blog sticks mostly to travel related posts while avoiding the kind of posts that attract comments from those "angry teenagers and trolls" that ruin comment section in the other travel blogs. Please keep it up and please deal with the ads

  22. Groene Guest

    Lucky, ever since the rebranding, the website is losing its appetite a lot with all new kinds of adverstisements. The new banner with the videos at the bottom of the screen is a new low. Please think about your readers first, I know ads make you money but if nobody reads the website anymore you won't make any money at all...

  23. John T Guest

    I'm fine with static ads on this site but that pop up one of the bottom right is doing you more harm than good Ben. When you actively have to remove something Everytime you visit this site you are hardly enticed to click through and purchase whatever the ad is trying to sell you

  24. Mike Guest

    Can we please get rid of that crazy annoying pop-up? Like I’d almost read TPG instead

    1. Dick Bupkiss Guest

      Yes, really f*ing annoying!

  25. Michael Guest

    No hat-tip to paddleyourowncanoe, from where this is copied? That would be uncool…

  26. Peter Guest

    Come on Ben, "on Twitter you’ll find pictures of the new product, from people touring the plane"

    I trust you as an industry expert know who this "people" are... Sheikh Ahmed (yes, the one) and the EY CEO. Who knows what is coming up next between these two....

    1. Ben Schlappig OMAAT

      @ Peter -- Hah, I am aware of that, my point was that anyone at the Dubai Airshow can tour the plane, and there are plenty of pictures on Twitter of the seats from others as well, beyond the Sheikh and Douglas.

  27. Steve Guest

    Hi - I noticed now there are pop up ads that block a good portion of the screen when clicking on each article on the website. Both in the middle of the screen and at the bottom. It really is quite annoying and appreciated how OMAAT was once a website that was easier to read without out all of the annoying pop up ads like so many other sites. Can you please revert back and stop them?

    1. Pete Gold

      You want to continue reading the hotel “porn” reviews that so many of us come here for? That’s how they are financed.

    2. Michael Guest

      These days they are often sponsored by the hotels one way or the other. Think about the recent reviews/advertisements of the Four Seasons hotels.

    3. Aaron Guest

      A good ad block program does wonders.

    4. John T Guest

      How can you use ad blocker on mobile though?

    5. Max Guest

      @John
      Download 'Brave' as your browser from the app store.

    6. Jance Guest

      Agree completely -- it's incredibly spammy and really annoying.

      If the goal is to make visiting the blog a negative experience, this has succeeded.

Featured Comments Most helpful comments ( as chosen by the OMAAT community ).

The comments on this page have not been provided, reviewed, approved or otherwise endorsed by any advertiser, and it is not an advertiser's responsibility to ensure posts and/or questions are answered.

Steve Gold

The autoplay videos are the worst, Ben i have been onboard with all the changes of late but an autoplay pop up video telling me to click on a story i read 2 days ago is ridiculous. Really hurting your everyday readers in an attempt to generate more clicks from people who never visit the site. I get the balance and understand that new readers provide more revenue than everyday people but their are other ways of getting those clicks than popups and autoplay videos.

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Tom Guest

Pop-ups are becoming a significant problem here :(

9
Groene Guest

Lucky, ever since the rebranding, the website is losing its appetite a lot with all new kinds of adverstisements. The new banner with the videos at the bottom of the screen is a new low. Please think about your readers first, I know ads make you money but if nobody reads the website anymore you won't make any money at all...

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