Details: New Lufthansa Business Class, First Row Suite

Details: New Lufthansa Business Class, First Row Suite

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In late 2017, Lufthansa announced its new business class product, which five years later still isn’t available on a single plane. In addition to announcing a new first class product, the airline has just sort of re-announced its new business class product, if that’s a thing?

A look at Lufthansa’s new business class

Lufthansa has revealed what it’s calling the “Allegris” product generation, which the airline describes as its biggest-ever investment in the premium cabin experience. This includes the airline sharing some more details about its new business class product.

Lufthansa is promising a new business class product, offering direct aisle access and of course fully flat beds for all passengers. The cabin will alternate between being in a 1-2-1 and 1-1-1 configuration. The walls in the new business class will be a minimum of 114cm (~45 inches) high, featuring “generous space in the shoulder area.”

All seats can be converted into a two meter bed, and will feature a 17″ personal television, wireless charging, noise canceling headphones, and the ability to connect one’s own device (like a PC, tablet, smartphone, or headphones) to the entertainment system via bluetooth.

We’ve only waited five years to get to this point, while now Lufthansa is promising that we’ll learn more details about this new product in the spring of 2023. It sure is fun to wait five years to be told to wait another several months to learn more about a new business class, eh? If you ask me, this announcement alone should be enough to get Lufthansa at least a Skytrax 6-star rating. At least. Maybe seven.

New Lufthansa business class cabin
New Lufthansa business class cabin

Lufthansa’s first row business class suite

Lufthansa intends to introduce a premium business class product in the first row of the cabin. Lufthansa is promising that these seats will feature additional personal space, a monitor of up to 27″, and additional storage, including a wardrobe.

There’s one rendering of the product, which you can see below. Obviously the solo seat in the center section looks the most spacious, but it sounds to me like Lufthansa won’t be charging extra for all of those, but rather for the seats in the first row of the cabin. The pricing remains to be seen, though. Based on the rendering, this does indeed look like a pretty great product.

This “business class plus” concept is an increasingly common trend among airlines, where they create a premium business class product in the first row, to take advantage of this additional space. We’re seeing this on Virgin Atlantic’s new A330-900neos, which will feature a “Retreat Suite,” while it’s expected that American will introduce something similar as well with its new business class.

Virgin Atlantic’s first row “Retreat Suite”

Expect new business class cabins in 2023

You can anticipate that Lufthansa’s new business class will launch in the summer of 2023. Specifically, you can expect that some newly delivered Airbus A350-900s and Boeing 787-9s will feature this product, around the same time that Lufthansa’s new first class is introduced.

Note that this is different from the secondhand planes that Lufthansa has recently picked up, which also feature a new interim business class product. This includes Lufthansa’s A350-900s that previously flew for Philippine Airlines, as well as Lufthansa’s 787-9s that were intended to fly for Hainan.

Lufthansa’s new business class product was initially supposed to debut on the Boeing 777-9, but that jet has been delayed by at least five years, to 2025. Why Lufthansa hasn’t been installing the new product on all its newly delivered A350s since then is a mystery, though. It’s also expected that Boeing 747-8s will be retrofitted with the new cabins.

The new business class will debut in 2023

Lufthansa’s new business class looks… fine?

When Lufthansa initially unveiled its new business class product in 2017, I was pretty impressed, both because it represented a significant incremental improvement, and because it genuinely looked good. However, seats have evolved quite a bit in the past five years, and I can’t help but think that at this point the product looks average at best.

To me it looks awfully similar to United Polaris or EL AL business class.

United Polaris business class
EL AL business class

Don’t get me wrong, those are perfectly nice products. However, they’ve been around for quite some time, and we know that United is already looking at introducing a new business class product. Meanwhile Lufthansa will only start to install these seats as of mid-2023, so it’s anyone’s guess how long it will be before a majority of Lufthansa long haul jets feature these seats.

At least this represents a significant improvement over Lufthansa’s current business class.

Lufthansa’s current A350 business class

Bottom line

Lufthansa has once again revealed its new business class, given how long it has been since the last time the airline announced it, without actually installing it on any planes. We’ve only waited five years, and now we’re being told to wait until next spring to learn more details.

While Lufthansa’s new business class is no doubt an improvement over the old product, it sure would be nice if the airline, you know, actually introduced it into service.

What do you make of Lufthansa’s new business class?

Conversations (26)
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  1. 02nz Guest

    Lufthansa seems to always be behind in business class. I remember the old recliner business class, which was a lot tighter than United's recliner seats (themselves hardly industry-leading). Then came the "Privat Bed" angled seat, right as airlines like Cathay Pacific began introducing fully flat seats with direct aisle access. They took delivery of a bunch of "flagship" A380s with this uncompetitive product. Then in 2012 they finally brought out a fully flat seat, but...

    Lufthansa seems to always be behind in business class. I remember the old recliner business class, which was a lot tighter than United's recliner seats (themselves hardly industry-leading). Then came the "Privat Bed" angled seat, right as airlines like Cathay Pacific began introducing fully flat seats with direct aisle access. They took delivery of a bunch of "flagship" A380s with this uncompetitive product. Then in 2012 they finally brought out a fully flat seat, but without direct aisle access, right as that increasingly became the industry standard. And this newest product, that isn't on a single plane, is just a version of the product United has nearly finished installing. Unbelievable.

  2. eric Guest

    worst business seat ever currently so everything is an improvement. ;-)

  3. Neil Gibson Guest

    The underlying negativity in your article is quite pronounced , from the sounds of your article you obviously dislike Lufthansa , notwithstanding it is still one of the best airlines flying albeit like most airlines it has its own problems .My suggestion is move on .

  4. Paul Dotson Guest

    Yeah, Lufthansa. Will you be replacing the dreadful service and food that I, and many others, have experienced for the past 10 years or so? It is going to take more than new seats to get me to fly on Lufthansa again. Very, very sad.

  5. red_robbo Guest

    If the Germans took an extra 9 years to open the new Berlin airport, a mere 6 year wait for a new LH business class is quite an achievement.
    I'm now trying to work out which 6 letters the stars might have been replaced in their ****** rating. My money's on the 1st probably being an S and the 6th a Y.

    1. Eskimo Guest

      SAFETY

      6 letters, 1st probably being an S and the 6th a Y.

      It's gotta be safety. The Germans took their time to make sure everything was safe.
      When was the last time you remember a total loss on Lufthansa.

    2. 02nz Guest

      Cathay Pacific introduced fully flat seats in business with 100% direct aisle access in the mid-2000s, something Lufthansa still doesn't have. Cathay has just as good a safety record. Same of lots of other airlines with better products - ANA, Singapore, many many others.

  6. robdub Guest

    Jeez LH, it’ll take a lot more than some fancy First Class suite available next year LOL. LH has serious problems both on-board and on-ground.

    For starters, turn the bloody heat down n your cabins, jeezuz people, your cattle are boiling to death every time they step on one of your aircraft. 24-25c in a stuffy uncomfortable cabin. The upper deck of the 747-8 used to be one of the most desired cabins to...

    Jeez LH, it’ll take a lot more than some fancy First Class suite available next year LOL. LH has serious problems both on-board and on-ground.

    For starters, turn the bloody heat down n your cabins, jeezuz people, your cattle are boiling to death every time they step on one of your aircraft. 24-25c in a stuffy uncomfortable cabin. The upper deck of the 747-8 used to be one of the most desired cabins to be in until LH got their hands on the temperature gauges and have the seats virtually facing each other so one can play footsies with fellow passengers they don’t even know.

    As for the cabin crew, the airline needs a big ole broom to get rid of all the dead wood. They are complacent, lazy and arrogant at best. Tired ld things they are. Get a broom and get rid of most of them.

    And don’t get me started on the website. Who agrees this has to be the worst Airline website of all. It’s cumbersome, it’s slow, it’s hideous. And don’t even think of trying to get a refund for flights they cancelled out of them. 14 months later and I am still waiting for my €1200. I wish I could sue their sorry asses for the grief, the time and the lost income not to mention what extra it has cost me in calls and time chasing them. They tell lies. They say it is processing time and time again and a few weeks later, nothing.

    So it’s all well & good LH introducing fancy new F seats ( in a few years LOL ) that 99.9% of your victims will never have the opportunity to fly in. Get the rest of your damn airline sorted so at least us in the awful Business and Economy Classes are not treated like the great unwashed you think we are

  7. AlanD Guest

    The bigger problem isn’t that it will take LH years to fully roll these seats out in the fleet, it is that they will still have the same seats through the 2050s…

    1. InceptionCat Member

      If i read correctly, the intend to retrofit all planes by 2025.

  8. Carlos Guest

    So much inconsistency within the same class in the same plane. Some of the window seats are great, some are awful (who wants a window seat,where you are in the corridor and 1.5 m away from the window?). Some center seats are thrones, the other… not. Who is being paid to design this garbage?

  9. Randy Diamond

    I view this as a 2-3-2 repeat arrangement. This makes the center seat go from worst to best seat on the plane. I still think the 1-2-1 that is what was the latest is best. This makes all the seats the same.

    Too many airlines are trying to squeeze too many seats - and makes a wide range the desirability of each seat. Some like LX charge more for best seats.

  10. Steven Guest

    Eight. LH deserves an eight star rating for this announcement, Lucky.

  11. Donna Diamond

    In the year, 2030 when it arrives, I know for certain, I’d not pay a cent more for that throne seat. Frankly, the window seats, particularly the ones with seat up against the window would be my first choice.

  12. Andy Diamond

    Yes, it's state-of-the-art. But let's see how slow the roll out goes. Also the current product was state-of-the-art at one stage, but already dated when they rolled it out.

  13. Towelie196 Member

    I'm excited to try this product when it's available in 15 years.

  14. Lee Guest

    I have not been on a LH-group flight in about 10 years. I have reason to visit Vienna periodically and had considered Austrian. But, between reader comments about customer service within the LH group, very public missteps, and operational reliability, I really can't imagine ever flying them again.

  15. BSS Guest

    Has Qantas CEO Alan Joyce joined Lufthansa? This would be the only explanation why the same product is being announced as new 50 times

  16. InceptionCat Member

    I thought i was the only one who thought that the business class seat now looks very much like the United Polaris seat. The cabin looks brighter and more generic that the renderings from 5yrs ago looked. I think the seat has evolved in the wrong direction.

    Though i did hear/read that LH was having delivery issues with the seat. Could be why they decided to go with this seat. At this point it doesn't look special at all.

  17. LEo Diamond

    What a PPT project! Can't imagine it takes 5 whole years to turn a PPT into another PPT.

  18. TOM Guest

    Boarding area appearance has changed on Chrome. Your posts are no longer branded with the OMAAT logo, instead its the photo thats relevant to the post.

    Basically this makes BA more like one of those crappy aggregator websites with a wall of photos. It will make it more difficult to locate your blog posts amid all the noise as its no longer possible to do quick visual scan of the page for the OMAAT logo....

    Boarding area appearance has changed on Chrome. Your posts are no longer branded with the OMAAT logo, instead its the photo thats relevant to the post.

    Basically this makes BA more like one of those crappy aggregator websites with a wall of photos. It will make it more difficult to locate your blog posts amid all the noise as its no longer possible to do quick visual scan of the page for the OMAAT logo. I think this is a mistake from a brand perspective as you remove something instantly recognizable to blend into the background.

    I can only assume the intent is to drive more clicks to the smaller blogs as people cannot just cherry pick the better blogs such as OMAAT, VFTW, FM etc. But I think it will just mean I read less posts, due to the hassle factor and my dislike of noisy webpages.

    Footnote, of course the redesign did nothing about crappy pop-ups :(

  19. AA70 Diamond

    "If you ask me, this announcement alone should be enough to get Lufthansa at least a Skytrax 6-star rating. At least. Maybe seven."

    This sort of commentary is why I continue to read this site

  20. James Guest

    You mentioned that United is already looking at introducing a new business class product? Was curious to learn more, have you already written about this? Thanks

    1. DENDAVE Member

      Came here to ask the same thing. I'm assuming it would be for the future wide-body order they're currently negotiating.

    2. Max Guest

      Most likely they are forced to move as Deta already has and American will have doors.

Featured Comments Most helpful comments ( as chosen by the OMAAT community ).

The comments on this page have not been provided, reviewed, approved or otherwise endorsed by any advertiser, and it is not an advertiser's responsibility to ensure posts and/or questions are answered.

AA70 Diamond

"If you ask me, this announcement alone should be enough to get Lufthansa at least a Skytrax 6-star rating. At least. Maybe seven." This sort of commentary is why I continue to read this site

6
Towelie196 Member

I'm excited to try this product when it's available in 15 years.

5
BSS Guest

Has Qantas CEO Alan Joyce joined Lufthansa? This would be the only explanation why the same product is being announced as new 50 times

4
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