How To Maximize Value Redeeming LifeMiles

How To Maximize Value Redeeming LifeMiles

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I often write about LifeMiles’ promotions on purchased miles, and other opportunities to earn LifeMiles. While I talk about how best to redeem them, I often don’t go into great detail.

In this post I wanted to share where I see the value in the LifeMiles program — how do I earn LifeMiles, when do I choose to redeem LifeMiles rather than other Star Alliance miles, how do I do the math on that, etc.

Best ways to earn LifeMiles

There are quite a few ways to earn Avianca LifeMiles. First of all, LifeMiles frequently has promotions on purchased miles. For example, at the moment there’s a promotion for a 165% bonus on purchased miles, which is among the best offers we’ve seen from the program (see this post for all the details on that, as registration is required).

That’s not the only way to earn LifeMiles, though:

I primarily earn LifeMiles by buying them directly, though I supplement that by transferring points from transferable points currencies, especially when there’s a transfer bonus (and we see quite a few of those). However, with the low cost at which LifeMiles often sells miles, I typically just buy them outright, and safe my transferable points for other redemptions.

LifeMiles is the frequent flyer program of Avianca

Important things to understand about LifeMiles

Before talking specifically about how I redeem LifeMiles, I wanted to talk about some aspects of LifeMiles that are important to understand before buying any miles, both for better and worse.

There are no carrier imposed surcharges

LifeMiles doesn’t have carrier imposed surcharges for travel on any partners, which is fantastic. Some other Star Alliance frequent flyer programs do have fuel surcharges, and those can really add up, especially for first & business class tickets.

For example, the Lufthansa Miles & More program does have fuel surcharges. Want to redeem those miles for a one-way business class ticket from the US to Germany on Lufthansa? Expect to pay over $800 in addition to the taxes and mileage requirement. Ouch.

Pay no surcharges through LifeMiles, even on Lufthansa

LifeMiles isn’t for complicated itineraries

If you’re looking to book a complicated itinerary with several layovers, or are interested in stopovers, the LifeMiles program isn’t for you.

I don’t think I’ve ever booked a LifeMiles award ticket that included travel on more than two segments on a one-way itinerary. Some report having luck emailing LifeMiles to ticket reservations, but that seems mighty complicated, and my goal with this advice is to be practical. For me, LifeMiles is a program that’s about simple, point-to-point travel.

If you want to book complicated itineraries (especially with stopovers), I’d highly recommend going through Air Canada Aeroplan, which is another great program.

Save complicated itineraries for other Star Alliance programs

Buy miles at ticketing at a reasonable cost

One thing that makes LifeMiles unique is that the program lets you buy up to 60% of the miles needed for a ticket at the time of booking. The cost per mile doing this varies anywhere from 1.5 cents to 3.3, though if you buy around 40-60% of the miles needed at the time of booking, you can expect to pay 1.5 cents per mile.

That’s marginally higher than you’ll pay if you outright buy miles during the best promotions, but it’s still a good option.

You can buy LifeMiles at the time of booking

LifeMiles award availability discrepancies

There are some discrepancies between the award space that LifeMiles has access to and the award space that other Star Alliance frequent flyer programs have access to. Some people report this being a huge issue, and claim that the program is useless due to lack of availability.

I absolutely don’t want to dismiss those claims, but that largely doesn’t match my experience. Perhaps it’s the type of redemptions people are trying to make. As mentioned above, I usually use LifeMiles for nonstop, point-to-point travel, especially across the Atlantic (where the relative pricing is the best). Personally I don’t notice many availability discrepancies.

Just to make sure things haven’t changed recently, I just did four random award searches for flights I could see myself using LifeMiles for:

  • LOT Polish business class from Chicago to Warsaw
  • Lufthansa business class from Miami to Frankfurt
  • SWISS business class from Montreal to Zurich
  • United business class from Newark to London

In each case LifeMiles displayed exactly the same award availability as other partner programs. One important thing to keep in mind is that on LifeMiles’ website there are different search options. There’s a drop down where you can select “Smart Search,” “Star Alliance,” or the name of any individual partner airline.

I generally find availability is best if you search the exact airline that has availability, as there are sometimes differences in what’s displayed depending on how you search.

LifeMiles award search tool

So award availability discrepancies is something to be aware of and something to do your own research on, but it’s not something I personally consider to be a major downside to the program, at least based on the types of awards I book. Others obviously feel differently, and I respect that.

Sometimes there may be availability discrepancies with LifeMiles

LifeMiles change fees & expiration policy

It’s always important to understand the change fee and expiration policies for frequent flyer programs, so what are the policies for LifeMiles?

  • LifeMiles expire after 12 months of inactivity, though LifeMiles only counts mileage earning activity (and not mileage redemption activity) for these purposes; so if you accrue miles with the program at least every 12 months, they won’t expire
  • LifeMiles has change and cancelation fees, and changes will cost you $150, while cancelations will cost you $50-200
You’ll want to understand LifeMiles’ policies

How to decide whether to redeem LifeMiles

I very much view miles as a currency, as I have a value I attach to each program. I have lots of transferable points between various currencies, but I sometimes still find myself buying and redeeming LifeMiles.

Why? Well, during a promotion I view my acquisition cost of LifeMiles as potentially being under 1.2 cents each:

Does it make sense to redeem a transferable points currency that I value at 1.7 cents per mile, when I could instead buy points for under 1.2 cents each? Now, sometimes there’s a bonus when transferring points from another currency to LifeMiles, so that could change the math.

This is often the situation I find myself in, so in general, my approach is:

  • If LifeMiles and other programs are charging roughly the same number of miles, or if LifeMiles is charging fewer miles, I’ll book through LifeMiles (I factor in any carrier surcharges through other programs when doing the math)
  • I compare the cost in LifeMiles to the number of transferable points I would have to transfer, so any transfer bonuses could also impact the math on that
  • Typically the best alternative would be transferring Amex, Capital One, or Chase points, to Air Canada Aeroplan, since that’s the most competitive Star Alliance program

This isn’t an exact science for me. Sometimes I just don’t want to spend cash buying miles, while other times I’m happy to conserve miles based on my current mileage balances with various programs.

Examples of some LifeMiles redemptions

Just to give some real-life examples, let me take a look at some of the LifeMiles redemptions that I’ve made in the past few years, and I’ll share the logic for using LifeMiles compared to another program.

Frankfurt to Chicago in Lufthansa first class

My family frequently travels between the United States and Germany, and I’ve used this redemption several times. The most Lufthansa first class award availability across the Atlantic is between Chicago and Frankfurt.

I considered three options for booking this:

  • 87,000 Avianca LifeMiles
  • 100,000 Air Canada Aeroplan miles
  • 121,000 United MileagePlus miles

Booking through LifeMiles is a no-brainer. And at a mileage acquisition cost of under 1.2 cents, that’s like paying under $1,000 for a one-way first class ticket across the Atlantic.

I love redeeming LifeMiles for Lufthansa first class

Miami to Frankfurt in Lufthansa business class

A couple of years ago I needed to fly from Miami to Frankfurt, and Lufthansa had nonstop business class award availability, so I wanted to book that.

I considered three options for booking this:

  • 63,000 Avianca LifeMiles
  • 70,000 Air Canada Aeroplan miles
  • 70,000 United MileagePlus miles (now significantly more expensive)

LifeMiles was the lowest cost option, so that seemed like a no-brainer.

LifeMiles is great for Lufthansa redemptions

London to Brussels to New York in Brussels Airlines business class

In late 2019 I flew Brussels Airlines’ A330 business class from Europe to the United States, and on the surface, I considered three options for booking this:

  • 63,000 Avianca LifeMiles
  • 55,000 Air Canada Aeroplan miles (that was the cost at the time, now this award would cost 70,000 Aeroplan miles)
  • 70,000 United MileagePlus (now significantly more expensive)

On the surface, Aeroplan was the best deal, but the reality is that Aeroplan couldn’t actually book the ticket. This was a case where married segment logic meant that one program could book it but not the other, due to the systems they use — it kept erroring out on Aeroplan’s website, while it booked without issue with LifeMiles.

Brussels Airlines business class A330

Bangkok to Milan in Thai Airways business class

In the summer of 2019 I flew Thai Airways’ A350 business class from Bangkok to Milan, and I considered three options:

  • 78,000 Avianca LifeMiles
  • 75,000 Air Canada Aeroplan miles plus $120 in surcharges (that was the cost at the time, now this award would cost 80,000 Aeroplan miles)
  • 100,000 United MileagePlus miles

LifeMiles was once again the best value.

Thai Airways business class A350

Bottom line

I’m not suggesting that LifeMiles is the very best program for every single Star Alliance redemption. There are many redemptions I book through other programs instead (in particular Air Canada Aeroplan, which I find to be an immensely valuable program). However, I’ve consistently gotten great value from LifeMiles, and am always happy to have a mileage balance with the program.

If I can pick up miles at a real cost of under 1.2 cents each, and if redemption rates are roughly comparable between programs, I sure think that’s a solid alternative to transferring points from another currency.

For example, I could buy LifeMiles for under 1.2 cents each, and then redeem Chase Ultimate Rewards points with the Chase Sapphire Reserve® Card (review) for 1.5 cents each toward other travel purchases, and I would come out ahead (compared to transferring to Air Canada or United in situations where costs are comparable).

Anyway, that’s my take on the value of the LifeMiles program, so hopefully, that provides some inspiration for others…

What has your experience been with redeeming LifeMiles?

Conversations (18)
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  1. EDUARDO OLIVEIRA Guest

    Hello everyone, I already made great broadcasts with the LM, now it's getting difficult. I live in south america and from here what appears is ETIHOPIAN, COPA, TURKISH and nothing else. INCLUSIVE, many of them with bad connections.

  2. Thomas Guest

    Hi,
    does buying miles also count as earning and extend the validilityfor another year?
    best Thomas

  3. Neal Guest

    The Thai Airways example is no longer applicable. TG has blocked access to all long haul Business Class award availability from LifeMiles.

  4. deepyarn Guest

    There is great value to be had from Lifemiles, but you have to be constantly vigilant with your booking as you will get ZERO communication from Lifemiles if there is a change to your booking.

    I was booked JFK to Amman via Istanbul on Turkish. I knew from past experience to check my booking constantly before my flight on the Lifemiles website to ensure that the booking showed as "confirmed" as I had learned...

    There is great value to be had from Lifemiles, but you have to be constantly vigilant with your booking as you will get ZERO communication from Lifemiles if there is a change to your booking.

    I was booked JFK to Amman via Istanbul on Turkish. I knew from past experience to check my booking constantly before my flight on the Lifemiles website to ensure that the booking showed as "confirmed" as I had learned the hard way that a confirmed booking could become unconfirmed if the partner airline changed the flight (which then requires you to call Lifemiles to reconfirm which you will only be able to do if there is award availability on the new flight, which is very hit or miss).

    Anyway, the morning of my flight to Amman via Istanbul I double checked that my flight was confirmed on the Lifemiles website (it was), I then double-checked my seat reservation on Avianca's website only to learn that the leg from Istanbul to Amman had been cancelled without Lifemiles informing me of this fact.

    A call to Lifemiles was pretty useless as the next award flight from Istanbul to Amman was several days later, so my option was to cancel the booking or take my chances with Turkish. Thankfully we got a spectacular Turkish Airlines agent at JFK who got us on the next flight out of Istanbul to Amman but it was a little stressful.

  5. snic Diamond

    Has LM improved its award booking website? The last time I took the bait and bought miles from them (about 5 or 6 years ago), the website was a disaster, with many glitches in the booking process that necessitated contacting LM by email, waiting for a response for a day or two, and praying that award availability would not vanish in the meantime.

  6. mauipeter Guest

    I just did a search SFO/LAX to MUC/VIE one way with LH, OS, and Star Alliance, and within 3 months only found one flight in 'J' in each direction. Not really encouraging, despite my extreme flexibility.

    1. Takhliq Khan Guest

      If you believe that 3 months is extreme flexibility and that too from a tough gateway, then of course you will be disappointed.

  7. Mike Guest

    great post. practical and informative. With tons of transferable currencies amex, capital one, urs, and tons of points in other airline programs... it still makes sense to use LifeMiles and at 1.2 per mile, with no fees, I think a no brainer. I just haven't thought the program through as you have... recently, booked an emirates business award from jfk to jnb business and needed a connection to CPT. South African air is a star...

    great post. practical and informative. With tons of transferable currencies amex, capital one, urs, and tons of points in other airline programs... it still makes sense to use LifeMiles and at 1.2 per mile, with no fees, I think a no brainer. I just haven't thought the program through as you have... recently, booked an emirates business award from jfk to jnb business and needed a connection to CPT. South African air is a star alliance partner. remarkably two seats bus. class popped up using LifeMiles for an incredibly 12K per person redemption (about a $700 per seat retail) no fees. + a 15% mile rebate as I remember. about a 3 hr flight. I got these LifeMiles miles some time ago with one of their CC promos. for me your take away is if you need a star alliance seat, check LifeMiles for availability.... I don't ofter find much "far out" but nice to know if it shows up on say the UAL search, it is likely available using LifeMiles.... I am thinking LifeMiles is as stash worth having for those times when you can find availability on other star alliance sites... web site is a bit buggy imo, but for a simple nonstop in business... 1.2 per mile is darn good and no need to waste my more valuable transferable currencies.... thanks for the perspective!

  8. BRC Guest

    I’m terrible with all this math that you’re good at, but I’m planning to take LH F next month FRA-NA (any city really) and there’s been decent F award availability within about 5 days of departure to multiple NA cities. Would you transfer Amex points given the 15% bonus currently going on, or purchase miles at 165%?

  9. mdande7 Diamond

    Does transferring miles from a credit card count as "earning" miles to reset the clock for expiration?

    1. STEFFL Diamond

      YES . . . resets the expiration date by another year.

  10. Ocean Guest

    Ben, after registering through your link for 165% bonus, still getting the 145% bonus instead. There are other people who are having the same problem too. Can you correct that issue with Avianca please? Thank you.

  11. Art_Czar Member

    A friend's recent experience with LM has me cautious. She had booked a biz class award on AI direct flight between SFO-BOM. The inbound flight was canceled a little over 36 hours before departure and AI was rerouting their passengers via DEL or BLR, but LM refused to liaise with their *A counterpart at AI to reissue this LM-issued ticket and insisted that she head to the airport 4 hours before departure when the ticket...

    A friend's recent experience with LM has me cautious. She had booked a biz class award on AI direct flight between SFO-BOM. The inbound flight was canceled a little over 36 hours before departure and AI was rerouting their passengers via DEL or BLR, but LM refused to liaise with their *A counterpart at AI to reissue this LM-issued ticket and insisted that she head to the airport 4 hours before departure when the ticket would be under the operating carrier's control to request AI for an alternate routing. The other option LM offered was to cancel the ticket and have the miles refunded to her account. I guess that's par for the LM course.

    1. Shaun Guest

      LifeMiles has a lot of value as a program, but this is the major weakness. It's terrible anytime something goes wrong with a booking.

      The best course of action in these cases is to deal directly with the carrying airline, as they're the one actually responsible for getting you to the destination, but even that can be fraught with LifeMiles award tickets.

      How did it work out for your friend in the end?

    2. Art_Czar Member

      She didn't want to roll the dice with AI at SFO. So she opted to cancel and book a $$$ ticket on Emirates. If it were me, I would have shown up at the check-in counter and asked to be put on another outbound AI flight with Biz seat availability and route via DEL/BLR.

    3. Azamaraal Diamond

      Your friend did exactly the correct thing. On a MLE-DOH-SEA business award ticket issued by AA, Qatar changed our seats (equipment swap) and screwed up my ticket (only one of two tx). QR refused to assist at MLE airport and in DOH claiming AA cancelled ticket (correct, but at the request of QR). Still fighting QR a year and two months after the event. Just imagine the fight between your friend and LM/AI! Your would...

      Your friend did exactly the correct thing. On a MLE-DOH-SEA business award ticket issued by AA, Qatar changed our seats (equipment swap) and screwed up my ticket (only one of two tx). QR refused to assist at MLE airport and in DOH claiming AA cancelled ticket (correct, but at the request of QR). Still fighting QR a year and two months after the event. Just imagine the fight between your friend and LM/AI! Your would have thought two 5* airlines could work together? Ha! Imaging the fun LM/AI!

    4. glenn t Diamond

      The carrier airline will 99% not deal with any changes to a ticket and will refer you back to the issuing source. Bad luck if it's LM I guess.
      My experience if things start to unravel, LM can be hard to contact, have wildly different levels of agent competence, and it's gonna get expensive regardless (especially if you are paying fees with a currency that needs to convert to $US).

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STEFFL Diamond

YES . . . resets the expiration date by another year.

2
Neal Guest

The Thai Airways example is no longer applicable. TG has blocked access to all long haul Business Class award availability from LifeMiles.

1
EDUARDO OLIVEIRA Guest

Hello everyone, I already made great broadcasts with the LM, now it's getting difficult. I live in south america and from here what appears is ETIHOPIAN, COPA, TURKISH and nothing else. INCLUSIVE, many of them with bad connections.

0
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