Buying miles & points strategically can represent a great value, especially for first & business class travel. The Avianca LifeMiles program has just launched its latest promotion on purchased miles, and there’s an exclusive value proposition for OMAAT readers who register.
If you’re frustrated by the recent United MileagePlus devaluation and want a great value transatlantic premium cabin award, this offer is for you.
In this post:
Promotion on purchased LifeMiles
Through Wednesday, September 27, 2023, the Avianca LifeMiles program is offering a bonus on purchased miles. While the publicly available promotion offers up to a 135% bonus, OMAAT readers who register can take advantage of a bonus of up to 140%, tiered as follows:
- Buy 1,000-20,000 miles, get a 135% bonus
- Buy 21,000-200,000 miles, get a 140% bonus
Again, to take advantage of this exclusive offer you’ll need to first register, and then you should immediately see the improved bonus attached to your account (make sure it’s reflected at the time that you make a purchase). For what it’s worth, I don’t get any sort of kickback from LifeMiles if you buy miles, I’m just happy to be able to give readers (and anyone else who chooses to share the link) access to a better offer.
How much does it cost to buy LifeMiles?
Ordinarily you can buy Avianca LifeMiles for 3.3 cents each, before any discounts or bonuses. That means that if you purchased 200,000 LifeMiles with this offer pre-bonus, you’d receive a total of 480,000 LifeMiles at a cost of $6,600, which is a rate of 1.38 cents per mile.
While any bonus on purchased LifeMiles is better than no bonus, we have seen some better offers in the past. However, do keep in mind that the cost difference per mile with these promotions doesn’t differ that much. I’d always rather buy miles with a promotion when I have an immediate use in mind, rather than hoarding them for an extended period of time.
How many LifeMiles can you buy?
LifeMiles lets members purchase up to 200,000 miles per account per calendar year, before factoring in any bonuses.
Which credit card should you buy LifeMiles with?
LifeMiles processes mileage purchases directly, meaning that buying miles with the program qualifies as airfare spending. Therefore you’ll want to consider using one of the following cards for your purchase, since they offer the following bonus points for airline spending:
The Platinum Card® from American Express
American Express® Gold Card
If you pay with The Platinum Card® from American Express (review) then you earn 5x points. I value those points at 1.7 cents each, so to me that’s the equivalent of a further 8.5% return. That means that the real cost of each mile goes down from 1.38 cents to 1.26 cents, which is an even better value (this isn’t cash in your pocket, but rather points in your “pocket” based on my valuation).
Is buying LifeMiles worth it?
For context, Avianca is in the Star Alliance, which means you can redeem LifeMiles on all Star Alliance airlines without any fuel surcharges. Really this is the core value proposition of buying LifeMiles, since this is a great way to book Star Alliance premium cabin seats at a huge discount. Check out my guide on how to redeem LifeMiles for ideas on how to redeem these miles.
With a specific use in mind, this LifeMiles promotion can be a great value, whether you’re looking at traveling first class on All Nippon Airways or Lufthansa, or are looking at traveling in business class on a countless number of airlines.
Everyone has to crunch the numbers for themselves and decide whether this makes sense or not.
Do note that in some cases LifeMiles doesn’t have access to the same award availability as Star Alliance partners, for better or worse. Sometimes LifeMiles doesn’t have access to partner awards that other programs do have access to, and other times the inverse is true.
That’s why I always recommend doing some “dummy” award searches before buying miles, so you can get a sense of how award availability lines up with your needs.
How much are LifeMiles worth?
Everyone will value mileage currencies differently, but personally I value LifeMiles at ~1.4 cents each. That’s based on the redemption values on Star Alliance partners, as there’s tons of value to be had. I tend to value miles very conservatively, so if you’re maximizing miles you should be able to get way more value than that.
Do LifeMiles expire?
LifeMiles don’t expire as long as you accrue some miles at least once every 12 months. Any mileage earning activity, including buying miles, will extend the expiration of your miles. However, redeeming miles as such doesn’t extend the expiration of your miles.
How else can you earn LifeMiles?
If you’re looking to earn LifeMiles, the good news is that there are lots of options beyond outright buying them. Specifically, Avianca LifeMiles is partners with several bank currencies, including Amex Membership Rewards, Capital One, and Citi ThankYou, so there are lots of ways to pick up these miles.
Bottom line
LifeMiles is offering a promotion on purchased miles. While the publicly available offer is for up to a 135% bonus, OMAAT readers who register can receive up to a 140% bonus. With a 140% bonus, you can acquire miles for as little as 1.38 cents each (before factoring in credit card rewards, which can lower the real purchase cost even further). This is potentially a great deal.
Do you plan on buying LifeMiles with a 140% bonus?
Everything goes just great with LifeMiles, until it doesn't!
Works out to almost the same price as a cash fare for the redemption I am trying to make. Aeroplan is significantly better value for this redemption, hopefully a sale soon.
Tough to use