Hilton Honors has just rolled out its newest promotion on purchased points, which is in line with the best offers we see from the program.
Buy Hilton Points With 100% Bonus
Through Thursday, September 30, 2021, Hilton Honors is offering a 100% bonus on purchased points. This bonus kicks in as long as you purchase at least 10,000 points in one transaction. You can purchase up to 160,000 points pre-bonus with this offer.
The cost to purchase points with Hilton is ordinarily one cent per point (including tax), meaning that with a 100% bonus you’d pay just 0.5 cents per point. If you maxed out this offer you could purchase a total of 320,000 Honors points for $1,600.
Nowadays Hilton lets you combine points across accounts at no cost, so in reality you could acquire substantially more points by simply buying them across accounts and then consolidating them. This could also be useful if you find yourself in a situation where a friend or family member is targeted for a bigger bonus than you are.
Hilton Honors points expire after 12 months of inactivity, though any sort of activity resets the expiration of your points.
Should You Buy Hilton Points For 0.5 Cents Each?
Several years ago Hilton radically changed its Honors program. Hilton eliminated its traditional award chart, and moved to more variable pricing.
The good news is that there’s still value to be had, and the program has mostly capped how many points hotels cost. The highest cost for a standard room is 95,000 points per night (note that you’ll see higher pricing at some hotels, but that’s only when standard rooms aren’t available). The two exceptions are the Waldorf Astoria properties in Los Cabos and the Maldives, which cost up to 120,000 and 150,000 points, respectively.
Both before and after the changes I value Hilton Honors points at ~0.5 cents each, so this purchase price is right around what I value them. However, there are instances where you can get a lot more value out of Hilton points than that.
For example, in late 2018 I stayed at the Conrad Bora Bora and had a spectacular stay. I can’t recommend the hotel enough, and plan on returning.
Points pricing varies throughout the year, though generally the property costs 89,000 points per night, and if you’re an Honors elite member you get the fifth night free on award redemptions.
So if you’re staying for five nights and get a fifth night free at 89,000 points per night, you’re paying an average of 71,200 Honors points per night. At the cost of 0.5 cents per point, that’s like paying $356 per night here, which is spectacular.
Let’s compare that to a normal paid rate in non-peak season. If you stayed five nights and booked with a similar cancelation policy, you’d pay just over $7,000.
Alternatively you could redeem 320,000 Honors points. If you’re acquiring those points for ~0.5 cents each, that’s the equivalent of paying $1,780. Not only is that roughly 75% off, but it gives you a much more flexible cancelation policy.
There are also plenty of circumstances under which you can get value at more mid-range hotels. For example, I’ve also redeemed 30,000 Honors points for a night at the Hilton Tallinn, when the paid rate would have been over $500 (this was due to an event in town). Talk about an amazing deal.
On top of that Hilton has adjusted its Points & Money awards, where you can redeem part points and part cash towards any redemption. There are many instances where you can get way over 0.5 cents of value per point through that system.
Which Credit Card Should You Buy Hilton Points With?
Hilton points purchases are processed by points.com, meaning they don’t count as a hotel purchase for the purposes of credit card spending.
Therefore I’d recommend using a card on which you’re trying to reach minimum spending, or otherwise a credit card that maximizes your return on everyday spending, like the Chase Freedom Unlimited® (review) or Citi® Double Cash Card (review).
See this post for more on which credit cards are best for buying points.
Earn Hilton Points With Great Amex Card Offers
If you’re looking for another way to earn Hilton Honors points without outright buying them, at the moment there are great welcome bonuses on Hilton’s four co-branded Amex cards:
- Hilton Honors American Express Aspire Card (review)
- Hilton Honors American Express Surpass® Card (review)
- Hilton Honors American Express Business Card (review)
- Hilton Honors American Express Card (review)
Buy Hilton Points Summary
Hilton Honors is offering a 100% bonus when you purchase points by September 30, 2021. This is the lowest cost you’ll see on purchased Hilton points, so offers don’t get better than this. There are many circumstances under which it could make sense to acquire Hilton points at this price. Hilton Honors has grown on me a ton, especially thanks to the Aspire Card.
Do you plan on buying Hilton Honors points with a 100% bonus?