Through June 17, 2015, Hilton HHonors is offering a 100% bonus on purchased points.
The cost to purchase points with HHonors is ordinarily one cent per point (including tax), so through this promotion you can purchase Hilton points for 0.5 cents each. This is actually the lowest rate at which I’ve ever seen Hilton sell points.
You can purchase a maximum of 80,000 HHonors points before any bonuses per account per calendar year, meaning the highest number of points you can pick up through this promotion is 160,000 at a cost of $800.
I value Hilton HHonors points at ~0.4 cents each, though there are certainly instances where you can get more value out of Hilton points than that.
To put that price into context, here are Hilton’s award categories (as you can see there’s quite a bit of variance in each category — HHonors is the closest to being a revenue based hotel program):
A Category 1 property is 5,000 points per night, and Hilton offers elite members a fifth night free, bringing down the average cost to 4,000 points per night. At 0.5 cents per point, that’s like paying $20 per night:
Meanwhile Category 2 properties go for 10,000 points per night, so with a fifth night free that’s an average cost of 8,000 points per night. At 0.5 cents per point, that’s like paying $40 per night:
As you can see, in all cases these represent huge savings over the paid rates. In many cases the numbers work out quite favorably as well for higher end hotels.
So if you’re going to buy Hilton points, this is the promotion under which to do so.
Here are the full terms of the promotion:
Points purchased do not count towards elite tier qualification. Points.com and Hilton HHonors reserve the right to terminate bonus promotions at any time. All purchases must be made through the Purchase page on HHonors.com. The 100% bonus is available for purchases made between May 20, 2015, at 12:01am ET and June 17, 2015, at 11:59pm ET. All purchases are non-refundable. Offer is subject to change. Offer cannot be combined with any other offer. Points will be posted to the recipients Hilton HHonors account within 24 hours of the completed transaction. Buy transactions are final and non-refundable.All Hilton HHonors program terms and conditions apply. Hilton HHonors™ membership, earning of Points and Miles™ and redemption of Points are subject to HHonors Terms and Conditions.
* Email address is required and will only be used for transaction and marketing communications related to this purchase.Price includes all applicable fees. GST/HST will be charged to Canadian residents.
As you can see, purchased points should post within 24 hours, and purchases are processed by points.com, meaning they don’t qualify as hotel spend for the purposes of your credit card.
In general I’m not for speculatively buying points when they’re being sold at around the same cost as I value them. That being said, that’s the beauty of non-revenue based points currencies — the way in which people value them vary wildly. I know people that value Hilton points at 0.3 cents each, and I know people that value them at 1.0 cent each.
But this is this is the first time I’ve seen Hilton HHonors sell points at a rate that I’d consider reasonably attractive.
Do you plan on buying Hilton HHonors points for 0.5 cents each?
(Tip of the hat to LoyaltyLobby)