Freddie Awards 2022: How To Make Your Vote Count

Freddie Awards 2022: How To Make Your Vote Count

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Voting recently opened for the Freddie Awards, which is the longest standing and most popular travel loyalty awards ceremony. The first Freddie Awards were held in 1989, and over the years tens of millions of votes have been cast to allow members to recognize the loyalty programs they appreciate most.

Freddie Awards basics

With voting having recently opened for this year, I wanted to talk a bit about how the Freddie Awards voting works — most people don’t understand how voting works, and might not be voting in a way that’s in line with what they’re intending.

With this post I’m hoping to clear up some confusion, and maybe we can shake up the results a bit to better reflect our preferences.

Why should you care about the Freddie Awards?

Plain and simple, many of us are passionate about loyalty programs. Loyalty programs (for the most part) really care about winning Freddie Awards. Casting your vote for deserving programs is a great way to send a message to programs you appreciate, and perhaps also to send a message to programs you don’t appreciate.

I’m not in any way involved in the Freddie Awards, but this is truly a passion project, and I know View from the Wing and Pizza in Motion put a lot of work into it. They really want the best programs to be recognized, and this isn’t some ego fueled vanity project for them.

When is Freddie Awards voting open?

Voting for the Freddie Awards is open from February 15 through March 31, 2022, so we’re about one week into the voting process at this point.

When are Freddie Awards winners revealed?

Each year (except 2020 and 2021, due to coronavirus) there’s an event held in late April where winning programs are presented with awards. This year the awards will be held at the National WWII Museum in New Orleans on April 21, 2022.

What categories are there in the Freddie Awards?

The Freddie Awards are split between three regions, and you can cast a vote for awards in each region:

  • Americas
  • Europe & Africa
  • Middle East & Asia/Oceania

Within each region there are categories for airlines, hotels, and credit cards.

Airline categories include:

  • Program of the Year
  • Best Elite Program
  • Best Promotion
  • Best Customer Service
  • Best Redemption Ability

Hotel categories include:

  • Program of the Year
  • Best Elite Program
  • Best Promotion
  • Best Customer Service
  • Best Redemption Ability

Then there’s a single credit card category:

  • Best Affinity Credit Card
Some of the Freddie Awards voting categories

How does Freddie Awards voting work?

This is the key reason I’m writing this post. Most people don’t understand how Freddie Awards votes are calculated, and may not be voting in a way that reflects their intentions.

There’s no perfect voting system

The Freddie Awards voting system has been designed so that it’s not a pure popularity contest. That’s because some loyalty programs send emails to members asking them to vote, and obviously that would totally skew the results if it were purely based on number of votes. Furthermore, not all loyalty programs are the same size, so it’s important to recognize smaller programs as well.

That means the Freddie Awards has a value voting system.

How “value voting” works in practice

When you vote in the Freddie Awards in a particular category, you’re asked to rank your choices first, second, and third. You don’t have to rank all three — you could just select your first choice, and not select your second or third choice.

The way points are awarded:

  • A program is awarded 10 points if you select it first
  • A program is awarded 6.67 points if you select it second
  • A program is awarded 3.33 points if you select it third

Then the way the scoring works is that:

  • A program’s score (on a scale of 1-10) is determined by the number of points it has earned divided by the number of people who ranked it, either first, second, or third
  • Only programs that get at least 2% of the overall vote qualify

Generally you can expect that a winning program will score somewhere around 8-9 points on average.

How this impacts my voting

Logically you might think that if you like three programs, you should rank them first, second, and third. However, in reality you’re typically harming a program if you’re voting it second or third, rather than not voting for it at all. The exception is if a second or third place vote allows a program to even qualify above the 2% threshold, though that shouldn’t be a problem among big programs.

To simplify this as much as possible, and this is generalized advice:

  • If you like one program most, vote it first place
  • If you moderately like a program, don’t vote it as second or third, since it’s likely to drag the average score down
  • The worst thing you can do for a program is vote it in third place, since it would be getting 3.33/10, which will likely drag it down considerably
Just an example, not necessarily how I’m voting

A concrete example

Let’s say Hyatt and Marriott are competing for the “Program of the Year” category:

  • If Hyatt got 10 first place votes, no second place votes, and no third place votes, it would score a perfect 10
  • If Marriott got 10 first place votes, 10 second place votes, and 10 third place votes, it would score just 6.67 (10×10 + 10×6.67 + 10×3.33 / 30)

Bottom line

I love loyalty programs (obviously), and I think it’s important to recognize the programs that are trying to do right by members.

I think it’s important to understand how voting works. Consider your choices carefully — obviously vote your favorite program in first place, but also understand that voting a program second or third place is potentially worse than not voting for that program at all (or to flip that, if you’re displeased with a program, voting the program in third place is likely to negatively impact it).

Are you voting in the 2022 Freddie Awards? If so, which programs are you voting for?

Conversations (19)
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  1. JP Guest

    I will be sure to vote Marriott #3 as much as I can.

  2. Levi Member

    We're the designers of this asked "Tell me you don't know how to design a voting system without telling me you don't know how to design a voting system"?

    Better (for airlines at least) to have a rank up to three good and up to three bad and then use an iterated elimination and reallocation scheme. For hotels, maybe only have 2 of each.

  3. Steve Guest

    I voted for Aeroflot

  4. Petergg New Member

    I really enjoy your articles but I was quite appalled that you did not mention, at least in passing. the origin of the "Freddie awards". I remember Freddie Laker. You clearly, being young do not.

  5. skimegheath Gold

    So I just logged on to the site. What is amazing is looking at some of the programs I have never heard of - in Asia.

  6. skimegheath Gold

    Just received an email from Singapore Airlines asking me to vote.

  7. tda1986 Guest

    Wow, that’s a truly dumb voting system. Why would anyone think that’s a good idea?

  8. D3kingg Guest

    do what. I’m voting for OMAAT.

  9. glenn t Diamond

    Haven't voted for a few years now, but recall AlaskaMP was my #1 Loyalty program then. Now, with a better understanding of the procedures, it will be #3. ( A tossup whether it should be Alaska or AviancaLM !)

  10. DFW Knight Guest

    Went out of my way to put AAdvantage as #3 for everything

    1. SQ51 Guest

      Borrowing this strategy for Bonvoy

  11. Tortuga Diamond

    What I would welcome is a process whereby I can vote 1 & 3 without voting a 2. I just want to single out the ostensible best and worst -- or, put another way, to "condone and condemn."

  12. Crosscourt Guest

    Good opportunity to send a negative message to Hilton Honors that members are not happy with their changes, especially the high status members.

    1. DCS Diamond

      Does Hilton Honors even participate in the Charade?

    2. D3kingg Guest

      @Crosscout

      I’m going to hit half a million Hilton Honors points by the holidays. Is that good ?

  13. Sel, D. Guest

    They should have a worst devaluation category. Too late to push that?

    1. glenn t Diamond

      A very overcrowded field surely?

  14. Andrew Gold

    That scoring system is messed up. Probably worth revising:
    - "Good"
    - "Terrible"
    - "The worst"

  15. Jerry Diamond

    So what's the point of a 2nd or 3rd place vote unless you're trying to pull down a brand's score?

Featured Comments Most helpful comments ( as chosen by the OMAAT community ).

The comments on this page have not been provided, reviewed, approved or otherwise endorsed by any advertiser, and it is not an advertiser's responsibility to ensure posts and/or questions are answered.

DFW Knight Guest

Went out of my way to put AAdvantage as #3 for everything

1
Tortuga Diamond

What I would welcome is a process whereby I can vote 1 & 3 without voting a 2. I just want to single out the ostensible best and worst -- or, put another way, to "condone and condemn."

1
JP Guest

I will be sure to vote Marriott #3 as much as I can.

0
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