Executive Club is running a 25% off award sale through November 19, 2012, to celebrate the one year anniversary of the Avios program (though as a North America based flyer I’m not sure the Avios program is anything to celebrate).
Gary reports that the sale offers 25% off Avios redemptions for travel on British Airways/Iberia originating in London for travel through May 31, 2013.
However, I’m finding that this promotion is much better than that. It’s actually taking 25% off all longhaul segments on British Airways and Iberia. If your itinerary includes short-haul segments the discount simply doesn’t apply to those segments, but there seems to be no restriction as to where you have to originate.
If you go to ba.com and do a normal award search you should see the discount reflected automatically when you get to the pricing page.
For example, New York to London roundtrip in first class would usually run you 120,000 Avios plus $1,147.07 in taxes/fees/fuel surcharges. However, through this promotion you only pay 90,000 Avios, and you can ever use a British Airways companion certificate for the second passenger. I have one expiring at the end of the year that I need to use, so this seems like a great opportunity to do so. While I detest British Airways’ massive fuel surcharges, 45,000 Avios plus $1,147.07 for a first class ticket between the US and Europe doesn’t seem too bad.
The discount also applies for travel on Iberia, so a one-way business class redemption from Madrid to Lima would get a 12,500 Avios discount.
Again, the discount does seem to apply only for the longhaul segments of journeys. In other words, if you redeem Avios for New York to London to Tokyo you get the 25% discount for the entire journey, while if you redeem for New York to London to Munich, you get the 25% discount only for the New York to London segment. The discount seems to apply to both one-ways and roundtrips.
Typically it doesn’t make sense to redeem Avios for travel in coach due to the high fuel surcharges, which makes the relative value of first and business class much better.
British Airways is transfer partners with American Express Membership Rewards, Chase Ultimate Rewards, and Starwood Preferred Guest, among other programs. We learned yesterday that American Express Membership Rewards will have a 30% transfer bonus to British Airways starting December 3, though that’s not especially useful for the purposes of this promotion.
Anyway, under certain circumstances this can be an extremely rewarding promotion. Still, this isn’t a “once in a lifetime” promotion you need to plan travel just to take advantage of, given that the timing doesn’t coincide with a Membership Rewards transfer bonus.