Buying airline points strategically can make a lot of sense, especially for first and business class redemptions, where redeeming points represents a disproportionately good deal. British Airways Executive Club has just launched a bonus on purchased Avios, which some people might find to be worthwhile.
While the program frequently sold Avios at a discount back in the day, it’s pretty rare to see this nowadays. As a matter of fact, this is the first such offer we’ve seen from the program this year.
In this post:
Promotion on purchased British Airways Avios
Through 11:59PM BST on Friday, April 4, 2025, British Airways Executive Club is offering a 40% bonus on purchased Avios. With this promotion, you can receive a 40% bonus as long as you purchase at least 2,000 Avios in one transaction (pre-bonus).
How much does it cost to purchase British Airways Avios?
With British Airways Executive Club, the cost to purchase Avios varies based on how many you buy, even without any promotions — the more Avios you buy, the lower the cost per Avios. Furthermore, the cost varies based on where your account is registered. With this 40% bonus offer, you can expect to pay the following to max out this promotion:
- If you bought 280,000 Avios (including the bonus) in USD you’d pay $4,599; that’s a cost of 1.64 cents (in USD) per Avios
- If you bought 280,000 Avios (including the bonus) in EUR you’d pay €4,245, which is $4,593; that’s a cost of 1.64 cents (in USD) per Avios
- If you bought 280,000 Avios (including the bonus) in GBP you’d pay £3,539, which is $4,579; that’s a cost of 1.64 cents (in USD) per Avios
The differences are fairly minimal, as you can see, due to current exchange rates. The exact rate you’ll pay is based on where your account is registered, so it’s not like you have a choice in the matter.
As I mentioned above, nowadays British Airways rarely sells Avios at a discount. This is the first offer of the year, and in 2024, we only saw one such promotion.
How many British Airways Avios can you purchase?
Ordinarily British Airways Executive Club lets members purchase up to 100,000 Avios per account per calendar year, before factoring in any bonuses. However, during a promotion, that cap is often increased, as is the case now. Currently you can buy up to 200,000 Avios before any bonuses.
Which credit card should you buy British Airways Avios with?
British Airways Avios purchases are processed by points.com, meaning they don’t count as an airfare purchase for the purposes of credit card spending. Therefore I’d recommend using a card on which you’re trying to reach minimum spending, or otherwise, a credit card that maximizes your return on everyday spending.
In this case the best option is the Capital One Venture Rewards Credit Card (review), which offers 2x miles and has no foreign transaction fees. Usually the Chase Freedom Unlimited® (review) or Citi Double Cash® Card (review) would also be good options for maximizing everyday spending, but the cards have foreign transaction fees, so wouldn’t be ideal in this case.
- Earn 1% cash back when you make a purchase, earn 1% cash back when you pay for that purchase
- $0
- Earn 3% Cash Back on Dining
- Earn 3% Cash Back at Drugstores
- Earn 1.5% Cash Back On All Other Purchases
- $0
- 2x points on purchases up to $50k then 1x
- Access to Amex Offers
- No annual fee
Is buying British Airways Avios worth it?
Nowadays the overall Avios ecosystem is quite the points currency powerhouse. Avios is the rewards currency used by British Airways Executive Club, Iberia Plus, Aer Lingus Aer Club, Qatar Airways Privilege Club, and Finnair Plus, and you can transfer rewards between all the currencies.
Ultimately there are lots of great uses for Avios, it all depends on what you’re looking for, though. Avios can be useful for short haul awards on oneworld partner airlines, they can be useful for premium cabin travel on British Airways and Qatar Airways, and they can even be redeemed for travel in JetBlue Mint. There are lots of possibilities. 
How much are British Airways Avios worth?
Everyone will value points currencies differently, but personally I value British Airways Avios at ~1.3 cents each, based on the ways to get outsized value with the distance based award chart. However, I tend to value points pretty conservatively, and there are many ways to get way more value from British Airways Avios than that.
Do British Airways Avios expire?
British Airways Avios expire after 36 months of inactivity. Any earning or redeeming of Avios will reset the expiration of your balance.
What other ways can you earn British Airways Avios?
While I think there’s a lot of value to be had with Avios, do keep in mind that there are quite a few ways to earn Avios with US credit cards. British Airways Executive Club partners with a few transferable points currencies, including Amex Membership Rewards, Capital One, and Chase Ultimate Rewards.
On top of that, there are three credit cards issued in the US that earn Avios:
- Aer Lingus Visa Signature® Card (review)
- British Airways Visa Signature® Card (review)
- Iberia Visa Signature® Card (review)
You can find a detailed comparison of the three cards here.
Bottom line
British Airways is offering a 40% bonus on purchased Avios. The program only very rarely sells Avios with a bonus nowadays, so this offer is worth being aware of.
Personally my preferred way to acquire Avios continues to be to earn them through Amex Membership Rewards, Capital One, Chase Ultimate Rewards, etc. However, if you don’t have access to US credit cards, some might consider this to be worthwhile.
Do you plan on purchasing Avios with this promotion?
FML - I just missed this promo and the Qatar one that happened last month. Really needed to top off my points for a round trip business class flight... hoping they don't get snapped up by the time one of these promos happen again.
I got 400k Qatar Avios at 1.437 cents per Avios back in February, but the charge appeared as PRIVILEGE CLUB on the Amex, so I didn't get 5x points on the purchase. Any idea how BA Avios would appear on the charge?