Singapore Airlines announced today that they’ll be introducing new cabins starting in September. They’ll initially be offered on their newly delivered 777-300ERs, which are rolling out starting in September. The aircraft will debut on the Singapore to London route, though no route announcements have been made beyond that. Singapore also plans to have this product on their Airbus A350s, though it’ll be a good while before they take delivery of those.
As a refresher, Singapore’s current longhaul Business Class product looks like this:
Their current longhaul First Class product looks like this:
And their current Suites Class product (exclusively on the A380s, and that won’t be changing with these announcements) looks like this:
Here’s a video of their new cabins:
As I watched the video I couldn’t help but ask myself “and this is different than the current product how exactly?” That’s probably not totally fair. There are some changes to the product, though they’re minor. Mostly it seems they’re updating the aesthetics and making some functional improvements, like adding more storage, improving seat controls, etc. But the actual “shell” of the seat seems very similar for both first and business class.
That’s hardly surprising given that their business class is industry leading as is. I do think they could have done a bit more with the first class cabin, though Singapore is so great all around that I guess they didn’t think they had to. The product looks nice, though based on how it looks I don’t think it’s worth going out of your way to seek out the “new” product instead of the “old” product.