Premium economy is a cabin that has become increasingly popular in recent years, for those looking to fly in comfort without paying business class prices. Singapore Airlines introduced premium economy back in 2015, and has just announced plans to overhaul the premium economy experience for the first time since then.
Singapore Airlines updates premium economy soft product
Singapore Airlines isn’t introducing new premium economy seats (at least until the Boeing 777-9s arrive), but rather the airline is overhauling the premium economy soft product. This includes an improved and expanded selection of food and drinks, new amenity kits, and more. You can expect these changes to go into effect for flights as of March 31, 2024.
Here’s how Singapore Airlines’ SVP of Customer Experience, Yeoh Phee Teik, describes these changes:
“Since its introduction in 2015, Premium Economy Class has become popular with our customers. They appreciate the added amenities, heightened comfort, and the extra personal space it offers, all at an excellent value.”
“At Singapore Airlines, though, our philosophy is to never stand still. We regularly gather customer feedback and conduct market research, learn more about the evolving value drivers for travellers, and find innovative ways to continue delivering a personalised and world-class in-flight experience.”
“Based on these insights, we have undertaken this comprehensive revamp of our Premium Economy Class in-flight offerings, which we believe will delight our customers. The result reflects Singapore Airlines’ dedication to enhancing the Premium Economy Class experience to a class of its own.”
Let’s go over the details of what’s changing…
New premium economy dining & drinks
Singapore Airlines premium economy passengers can look forward to several improvements to the dining experience:
- 200 new appetizers, main courses, and desserts, designed specifically for premium economy
- An upgraded presentation of meals, as they’ll be served in “contemporary stoneware glazed porcelain serviceware,” and will be presented on linen-lined trays, along with tucked silverware
- Upgraded wine options, complementing existing drinks; expect new options, like 2023 Wairau River Sauvignon Blanc and 2022 St Hallett Faith Shiraz
- Shortly after takeoff, passengers will be offered a glass of Charles de Cazanove Brut Tradition NV champagne
- Non-alcoholic drinks are being upgraded to include hot chocolate from Cadbury, as well as peppermint and chamomile teas
- Improved bread options in premium economy, with the addition of croissants for breakfast, and garlic bread rolls for lunch, dinner, and supper
- Meals will be accompanied by a small bar of chocolate, as well as upgraded cheese and crackers
- Snacks between meals will be upgraded, and will include things such as almonds and cashews, in addition to existing options, which include potato chips, buns, sandwiches, muffins, and popcorn
Here’s a small sampling of some of the 200 new dishes being introduced:
- New appetizers include garlic roasted prawns with smoked aioli and patatas bravas, broccoli salad with hot smoked salmon, and seasonal variations of Japanese cold noodles with soba sauce
- New main courses will include beef bourguignon served with bacon, mushrooms, vegetables, and potato gratin, bak chor mee (minced pork noodles), and Thai-style crab curry served with a combination of jasmine rice and brown rice, and seasonal vegetables with egg
- New desserts will include chocolate feuilletine cake, mascarpone cream cake, and apple crumble cheesecake
New premium economy amenity kits
Singapore Airlines is introducing amenity kits in premium economy, in partnership with Out of the Woods. The pouch is made from an eco-friendly fabric, and includes eyeshades. slippers, and lip balm. As before, dental kits and moisturizer will continue to be available in the lavatory.
Amenity kits will be available on flights of seven hours or longer, and will be available on request (so you won’t necessarily be handed them automatically).
Bottom line
Singapore Airlines is improving the premium economy soft product, with the introduction of amenity kits, as well as an overhauled food and beverage service. While a lot of these changes are minor individually, I think they add up to a material upgrade.
In premium economy you can now expect amenity kits, improved wine and non-alcoholic drinks, more dining options with a more elegant display, and new meal options.
What do you make of these Singapore Airlines premium economy changes?
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