Why Does Renting Cars Have To Be So Frustrating?

I love just about every aspect of travel. The things that people hate about travel I mostly love, from playing around with airline award availability, to jetlag, to being at airports.

However, there’s one aspect of the travel experience that I despise, and that’s renting cars. I’ll admit that I take a defeatist attitude with this, and I probably even have a mental block. I’d love to learn from OMAAT readers on this — is there anything I’m missing, or any way to make it less miserable?

My perception of the car rental industry

Consumers overwhelmingly find the airline industry to be frustrating, though to me the car rental industry is much worse. This Seinfeld clip pretty much sums up my impression of the industry:

https://www.youtube.com/watch?v=ZTvtSKXwu0o

What do I dislike about the car rental industry? Where do we even begin?

  • Car rental companies have no issues significantly overbooking, and then you show up and find out that the car you reserved isn’t available (at best), or even that there are no cars available at all (at worst)
  • I feel like the car rental industry overall couldn’t care less about customer service at every step of the process
  • There’s almost no point in reserving a more expensive car, since half of the time they don’t actually have the car type you booked available
  • Car rental pricing is all over the place, so I haven’t found it to be worth being loyal to one brand
  • It seems like there are all kinds of discounts out there, but I’m not actually sure how to maximize them, beyond the obvious
  • Based on the amount of paperwork with most car rentals, you’d think you’re applying for a mortgage rather than renting a car

I try to avoid renting cars whenever possible, but sometimes it’s the best option. So let me share my last four car rental experiences, two of which were in the US, and two of which were in Germany. Let’s start with the US:

  • At Miami Airport I arrived at the rental car counter only to find one person working and over 50 people in line; given that the line wasn’t moving, I ended up just making a more expensive reservation with another agency on the spot, because I didn’t have hours to wait
  • In Denver I rented an SUV, because we had Winston and six big bags (this was when we were returning from Germany, and hadn’t yet “shed” most of our luggage prior to our hotel adventures); I arrived at the counter only to be told that they only had a two-seater available, and they asked if that was fine (it wasn’t — our stuff physically wouldn’t fit)

Then there’s Germany. In theory renting cars in Germany is a joy, especially from Sixt — they have some awesome luxury cars at reasonable prices, and driving on the Autobahn is actually fun. What’s frustrating is that Sixt often has dozens of different cars to choose from (rather than just generic categories), yet I haven’t had much luck with them actually having those cars:

  • We needed to drive from Frankfurt to Berlin, so I reserved a BMW 5 Series Touring, since it had plenty of room for luggage; when we went to pick up the car we were informed that while they had the car available, it couldn’t be returned in Berlin, but we could instead take an eight person van (why could I reserve that exact car if those kinds of rentals aren’t allowed?)
  • I had reserved a BMW 5 Series Touring (again) to go from Berlin to Munich, and when I arrived at the agency I was told they didn’t have that available, but rather had a much smaller Audi; however, if I drove the Audi to another Sixt location, I could “trade” cars there for the one I had actually reserved

I don’t have a great track record with renting cars

What am I doing wrong with car rentals?

I’d love some tips from those who find a way to not make renting cars miserable. Steph wrote a great post a couple of years ago with tips for making renting cars less miserable, though somehow I’m still kind of miserable when renting cars. 😉

Here’s my current approach to renting cars:

  • I use Autoslash to see if any discounts are available
  • I know premium credit cards offer car rental status, but I haven’t actually found that to be useful in any substantial way
  • I know some people rave about National Emerald Aisle, where you can pick your car from a certain aisle, but I’ve either found National’s pricing to be uncompetitive, or the locations I’ve rented at have had a very limited selection
  • In theory I wouldn’t mind paying more if there were actually a “premium” experience, but that doesn’t seem to be the case; I’ve had better experiences renting from Fox than some of the theoretically more “premium” car rental companies

So please help me out — what am I doing wrong? Should I bother collecting points with car rental agencies? Do I just not have the right status?

The only rental car experience I’ve ever found to be pleasant was with Silvercar, given how good the company was at managing expectations. Unfortunately Silvercar more or less doesn’t exist anymore — all airports locations have closed, and Silvercar is now mostly just available at select Audi dealerships.

I used to love renting from Silvercar

I also generally feel like the car rental industry is in a cycle of crappiness. I get why they often don’t have cars available, because typically anyone can make a reservation with no penalty if you don’t show up.

And heck, maybe I’m part of the problem, since I’ll often make multiple reservations. But the only reason I do that is because of how crappy the experience is — I need a backup if I arrive at a counter where there’s one person working and 50 people in line, or am in a situation where cars just aren’t available.

So I’d love to hear from you guys — is there anyone who loves the car rental industry and doesn’t feel as frustrated? I suppose the alternative is to go the Turo route, but the one and only experience in my household with that wasn’t exactly great…

Bottom line

Rather than continuing to take a defeatist attitude, I’d love to learn from the experts on how to make renting cars not suck. While I do what I can to avoid renting cars, sometimes it’s simply the best option. In the US, Silvercar used to do the trick for me, but that’s no longer the case.

Help me out, folks!

Does anyone share my frustration with renting cars? And to those that don’t, any tips?

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Louie Guest

You have it so right. Car rental companies are ALL CROOKED. I’ve tried them all. I always take two Tylenol before going on a car rental line.

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Sandy llleighe Guest

They are just horrible, just horrible. Now as with other companies they apparently have a voice volume counter to measure if you raise your voice in the slightest then you are yelling at them and have every reason not to help you? Are you they for real? They cause the problem they don't own up to it people get just a little frustrated and they're all doing this little line now oh they're yelling at me -they're being trained in customer service places in many companies now to make a frustrated customer look like they're a heretic and a maniac even though they've screwed you over

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rmc Guest

I have had 1 or 2 smooth rentals out of dozens. Went to Orlando, not enough staff and hundreds of people lined up. It took 3 hours and we got a different vehicle. Used Sixt in ABQ told them I would be there at 10 pm, got there at 10 pm and they had already closed. They charged me for the car and it took weeks with disputing the charge with my bank and threatening to sue them and a few more weeks to get a refund without the costs that they promised because I did not want the few dollars on a Paypal account. I went to another location in FL and there was no car available. I had to spend twice as much with another rental and it was weeks before I was reimbursed for the car I did not get. Now I have current rental. The charge at pickup was estimated as $500. When I got there it was over $800 and had to be paid on one card; no cards could be combined to pay. I rented for a few days with the option of extending and they could not take different payment over the phone, I have to go to the rental facility and present the card that I will be using for the remainder of the rental which is extremely inconvenient. Further, they gave me a car of lesser value than I reserved. It is strange that they can bill you all kinds of charges when you aren't there but yet you have to be there in person to show the card when they want to inconvenience you.

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Chris Guest

There is basically no getting around the terrible and frankly corrupt service provided by rental car companies world wide. It seems there is no regulation that matters and they basically have you by the gonads because there is ultimately no recourse if the company just responds and says too bad so sad when you complain, pictures or not. It's not likely I am going to go back to Germany or the UK to take the company to small claims court and they know it. The complaint departments just respond with form letters telling you to go away. it is beyond unethical and they all do it. Recent experiences include Sixt in Germany charging for damage that didn't exist with photos to prove it, Sixt in Ireland charging "processing fee" for not using their CDW insurance, Hertz in UK turning a flat tire into a nightmare involving a tow truck ride 2 hours in the wrong direction and a day of vacation lost, Advantage in Hawaii refusing to help with a flat tire (previously failed repair), endless stories of long lines with few very slowly moving staff and unavailable cars, etc. Tips: always shop around then recheck rates frequently right up until day of travel (this can save many hundreds of dollars), return car full and keep gas bill, take many photos of car pre and post, take a letter from your cc company stating that you have CDW coverage through them (cc will provide this free of charge), if you get a flat tire it is likely easier and cheaper to just get it repaired and don't disclose (I'm sure you aren't allowed to do this but you will almost certainly get away with it). The only light I have seen is using a local company that you have researched to death on the internet. Very positive experience with Celtic Legend in Scotland and Princess Car Hire in Malta (where they met us in the airport with a sign and walked us to the car).

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Paco Stanley Guest

People don’t need hands free navigation, satellite radio, roadside protection or even vehicle protection because their insurance policies and most credit cards offer a free coverage plan and smartphones only need to be paired to the vehicle’s Bluetooth audio to hear services they already subscribe to. And everyone knows not to pay for rental company “gassing up” at extremely exorbitant rates. One time when I returned a rental car fully gassed up they pulled a sneaky one and billed me $292 for gassing up and they refused to give me a break down of how they came to that figure, it was always “oh the order in the system is closed and I can’t see details at their point and you must pay”, luckily I had my receipt which I emailed for a full credit. I learned the hard way to take photos all around and inside of the car before driving off the lot and to always ensure the check out attendant notes any dings, scratches etc because the name of their game is to “get you” if you’re not aware of all the gimmicks they use to screw you over. One rep at Budget car rental whom I always rented from walked me to the car one day and told me straight out that it was almost impossible for them to “get me” because I learned how to beat their system by making sure I’m always seen taking photos of the car and even taking pictures of gas receipts in front of the rental agents. Documenting everything is the only way to enjoy peace of mind and yes the rental agents DESTEST people like me who walk out each and every time without added services. One location thought they pulled a fast one on me which caused additional charges of $160 and I went on Yelp with photos of the complaint filed with the BBB calling out everyone who was involved by name and within a few months Hertz replaced the entire work staff, and yes I got my credit. Another location who knew me started to discourage me from coming to their location anymore and would straight out lie and say we have no cars available, that is until online rental service became available, and in 20 years of renting I’ve never had an accident. Enjoy your rental knowing full well that you’re doing business and fully protecting yourself from predatory parasites like car salesmen, but that’s another topic

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