In the past some people have claimed that they’ve been able to drink their ticket price in champagne if they got a really good premium cabin fare. Well, on Qatar Airways you may soon be able to wash away your ticket price with soap… 😉
Qatar Airways & Diptyque collaboration
Qatar Airways has teamed up with luxury French brand Diptyque to offer a new range of toiletries for first & business class passengers, both in the air and on the ground. Qatar Airways is the first airline to launch a partnership with Diptyque, and has worldwide exclusivity.
Qatar Airways passengers can expect the following products from Diptyque (I have to include the descriptions, because they’re adorable):
- Hand wash with notes of lavender, rosemary, and a hint of ylang ylang
- Velvet hand lotion with luxurious scents of sweet almond and petitgrain
- Infused facial water with floral notes of rose, virginia cedar, and lemon petitgrain
- Essential face cream with a heart of roses, voluptuous notes of prickly pear, and the freshness of lemon petitgrain
- At Qatar Airways Lounges, passengers can expect Diptyque shower gel, shampoo, conditioner, and body lotion
Qatar Airways’ new range of Diptyque products
In case you’re wondering about the retail prices of some of these products, the hand wash retails for $62, while the facial water retails for $55. That’s about double the cost of the otherwise most premium toiletries we see in the airline industry, like Aesop and Molton Brown.
It’s worth mentioning that Qatar Airways is presumably paying nowhere close to retail for these products. This has the potential to be a win-win collaboration — it adds a nice element to Qatar Airways’ premium experience, and it gives Diptyque exposure to a premium customer base.
Diptyque is well known for its candles as well, and it’s a shame that those aren’t a part of this collaboration. Of course that makes perfect sense, since candles and airplanes don’t go well together.
Then again, historically Qatar Airways has had fake candles as part of meal setups in business class, so perhaps they could at least put a Diptyque logo on the fake candles and scent them a bit? 😉
The Qatar Airways table setup (pre-coronavirus)
Why this is totally awesome
Qatar Airways is simply the world’s most elegant airline, particularly in business class. It amazes me the ways in which the airline consistently ups the bar, even when no other airline is trying to compete.
So while United Airlines is trying to cut toothpicks to save $80,000 per year, Qatar Airways is introducing fully vegan menus, along with some really premium toiletries. I love seeing the collaborations that Qatar Airways launches, because they’re often with actually premium brands, which isn’t always the case in the travel industry.
Qatar Airways recently introduced consistent vegan dishes in business class
Scents and fragrances can also play a pretty big role in terms of how we experience and remember travel. This can come in the form of a signature scent in a hotel, lounge, or on a plane, or it can come in the form of toiletries on offer, just to give a couple of examples
Some brands go about this tastefully, taking a “less is more” approach, while Sheraton others, well, go a bit overboard.
Bottom line
Qatar Airways has introduced a new collaboration with Diptyque, as the French luxury brand is now supplying toiletries for business & first class bathrooms on planes and in premium lounges. It doesn’t get much higher end than that.
Obviously this is minor in the grand scheme of things, but the extent to which Qatar Airways continually improves its premium experience delights me.
What do you make of the Qatar Airways & Diptyque partnership?
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