Norwegian Air Ends Long Haul Flights, Dumps 787

In November 2020, Norwegian Air filed for bankruptcy protection. The company’s board of directors has today outlined a simplified business structure, and it no longer includes long haul flying.

Norwegian won’t fly 787s anymore

Norwegian’s entire Boeing 787-9 long haul fleet has been grounded since March 2020, due to travel restrictions, along with the general decline in demand. With future demand remaining highly uncertain, the company believes that a long haul network is no longer viable. This means Norwegian will no longer be pursuing long haul flying, and will get rid of its Boeing 787s.

Unfortunately this also means that the legal entities employing primarily long haul staff in Italy, France, the UK, and the US, have contacted insolvency practitioners.

Norwegian says it will “continue to assess profitable opportunities as the world adapts and recovers from the impact of COVID-19. Given that the airline wasn’t making money on long haul flying pre-coronavirus, I have a hard time imagining this will return.

Norwegian will dump its 787 fleet

Norwegian will focus on European network

With its new simplified business structure, Norwegian will focus on its European operations. The hope is “to build a robust and solid company that will attract investors and continue to serve new and existing customers.”

The company will focus on its core Nordics business, operating a short haul network exclusively with narrow body aircraft. The focus will be on routes within Norway, across the Nordics, and to key European destinations.

The plan is to serve these markets with around 50 narrow body aircraft by 2021, and to increase that number to around 70 narrow body aircraft by 2022.

Norwegian is targeting to reduce debt significantly, to around NOK 20 billion, and to raise NOK 4-5 billion in new capital through a combination of a rights issue to current shareholders, a private placement, and a hybrid instrument. The company has also once again started a dialogue with the Norwegian government about possible state participation on the new business plan.

Norwegian will focus on its European network

This development is inevitable but sad

I have two different takes here.

First of all, for consumers this is a sad development. Norwegian probably offered the best passenger experience of any low cost carrier across the Atlantic — the 787s were modern, had wifi, and had a solid premium economy product. This was a real value-add across the Atlantic for consumers, too bad it wasn’t equally beneficial for the company. 😉

Even for those who didn’t actually fly with Norwegian, there’s no denying that Norwegian contributed to fares across the Atlantic being lowered.

Then there’s the other point — Norwegian is hanging on by a thread. The airline was struggling even pre-pandemic, and the company has been on the verge of liquidation more times than I can count. At this point the company’s ownership structure has completely changed, and the company has a massive amount of debt.

So while this is a sad development, I guess I’ve been expecting for months that the company may very well not survive at all, let alone that it would operate long haul flights.

Operating 50-70 planes with a focus on the Nordics in the next couple of years still seems optimistic, so we’ll see how that plays out.

Norwegian Air’s 787 premium economy

Bottom line

As part of its new business plan, Norwegian Air will be abandoning its long haul operations, and also getting rid of its 787s. These planes haven’t flown for nearly a year now, and the airline knows that if it’s going to survive, long haul flying isn’t part of that business model. Norwegian will instead focus on flying within Europe, with a particular focus on the Nordics.

Are you sad to see Norwegian cut long haul flying?

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Mike G Guest

I flew Norwegian transatlantic three times, and every time had a great experience. One return flight was up front in premium, and I remember it being a fantastic trip. I'll really miss the crazy sight of the male flight attendants all taking their seats, receiving a call on the intercom headset, and then pulling on their leather flying (?) gloves in unison. I never did figure out why, but I loved it.

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Norm Guest

Norwegian was my go to airline for flights to and from the US & Europe. Plus they also flew to Bangkok and Buenos Aries. I follow a few of their flight attendants on Instagram and so many people have lost their jobs; pilots, flight attendants, ground crew, catering, etc. I feel sorry for them all, because their staff was always efficient, polite, happy, and very attractive (even though the males had to wear the one size too small plaid blazers) My last trip from Europe before the pandemic was TAP from Lisbon to Miami, and it was a bargain at $275 USD OW. So someone will fill the void. Not everyone can afford over $1,000 each way for a transatlantic flight in off season.

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The Jetset Boyz Guest

Some people in the comments are saying BA must be delighted by this news. Well, what most people won’t be aware of... Norwegian’s exit from the longhaul market may surprisingly pose a particular headache for British Airways. It removes another competitor to the existing BA / American Airlines transatlantic joint venture. This is not good news as it will mean greater scrutiny in 2024 when the Competition and Markets Authority revisits the existing agreement. Luckily for BA, JetBlue has plans to enter the transatlantic market later this year.

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ZumaJim Guest

Sad to see them end service to the US. I last flew them LAX to Rome in late 2019. The plane shown on the Tarmac (the "Roald Amundsen") is the same plane. I hope they can restructure successfully and one day return to international routes.

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Mark Guest

@ Shannon Kline If i was you i would make a claim with your credit card company anyway despite already agreeing to accept points. If it got to a stage in the claim where Norwegian said hey we gave her points id think the credit card company would agree what good are the points now if you don't fly transatlantic anymore.

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