Official: JetBlue Secures London Heathrow Airport Slots

JetBlue plans to begin flying to London this summer with its A321LR aircraft, featuring an all new Mint business class product.

One major issue has been figuring out which London-area airport to fly to, given how hard it can be to secure London Heathrow slots. There’s a positive update on that front for JetBlue, as the airline has managed to secure slots for London’s most coveted airport.

JetBlue has struggled with London slots

JetBlue has dealt with the same issue that so many airlines have with London service. The airline wants to break into the market, but Heathrow Airport is off limits to most airlines — the airport is heavily slot-controlled due to congestion, and slots have historically sold for tens of millions of dollars each.

In November 2020 we saw data on what airlines had been granted slots at London-area airports, and here’s what we learned about JetBlue:

  • JetBlue was granted 28 weekly slots at Gatwick Airport, enough for 2x daily flights (the airline requested 56 weekly slots, so was granted 50% of them)
  • JetBlue was granted 56 weekly slots at Stansted Airport, enough for 4x daily flights (the airline requested 56 weekly slot pairs, so was granted 100% of them)
  • JetBlue requested 96 weekly slots at Heathrow, but was denied for all of them

As you can see, JetBlue has been in a real pickle, especially if we assume that the airline wants to operate up to four daily flights to London initially (two out of Boston, two out of New York):

  • The airline could operate all flights to London Stansted, but that’s not ideal
  • The airline could operate half of the flights out of London Gatwick and half of the flights out of London Stansted, but that’s also not ideal

JetBlue intends to start flying to London this summer

JetBlue has now secured London Heathrow slots

Airport Coordination Limited, which coordinates slots for London Heathrow Airport, has released an updated report on summer 2021 slots that have been awarded.

JetBlue has been awarded a total of 270 London Heathrow slots for the summer 2021 season. This includes:

Two slots are required per roundtrip (since each is for one takeoff or landing), and this is specific to the summer 2021 season, which goes through late October. To break this down further:

  • As of August 2, 2021, JetBlue has been awarded 14 weekly slots
  • As of September 13, 2021, JetBlue has been awarded an additional eight weekly slots, for a total of 22 weekly slots
  • As of September 20, 2021, JetBlue has been awarded an additional six weekly slots, for a total of 28 weekly slots

In other words:

  • As of August 2, 2021, JetBlue could fly daily between New York JFK and London Heathrow
  • As of September 13, 2021, JetBlue could fly 4x weekly between Boston and London Heathrow, and daily as of September 20, 2021

JetBlue plans to operate out of Terminal 2 at London Heathrow.

JetBlue has secured slots for London Heathrow

This is fantastic news, but…

It’s great to see that JetBlue has secured London Heathrow slots, though as of now we have more questions than answers:

  • How did JetBlue acquire these slots? Are these just temporary slots for this summer season?
  • What is JetBlue’s plan beyond the summer? After all, there’s not much value in flying out of Heathrow for just a few months, and then having to change airports…
  • The slots are enough for a total of two daily flights at most, so is that all that JetBlue is aiming for, or does the airline plan on offering additional service out of another London-area airport?

Like I said, the fact that JetBlue has secured any London Heathrow slots is awesome, one just has to wonder if this is actually sustainable, or if JetBlue is taking some sort of a foot in the door approach to building up a presence at Heathrow.

Will JetBlue be able to maintain London Heathrow service beyond summer?

We had a hint that this would happen

While this update is exciting, we had a clue that this was in the works. Eagle-eyed @IshrionA noted over a week ago that JetBlue’s website referenced London Heathrow in many ways that it hadn’t previously.

For example, when you searched for a flight on JetBlue’s website, London Heathrow showed up as an airport served by JetBlue, rather than an airport served by a partner airline (meanwhile London Gatwick showed as an airport served by a partner airline).

There were similar references throughout JetBlue’s website. For example, JetBlue’s route map page also referenced flights to London Heathrow as being operated by JetBlue.

The airline promptly removed these references from its website once people started noticing this.

Around the same time, @lines_aviation noted that when you went to the terminal finder on Heathrow’s website, JetBlue was listed as operating out of Terminal 2 as of August 2, 2021. According to this, JetBlue will operate a flight from New York that lands at 10:10AM, and departs again at 6:10PM.

This matches the information that we’re now getting.

Bottom line

JetBlue has managed to secure slots for London Heathrow for this summer, which is an exciting development, given that this has been the goal all along. We don’t actually know where these slots are coming from yet, though.

The next question is what the long term plan is here. It looks like the airline has secured these slots for summer, but what happens after that? Is JetBlue hoping for an extension of these slots, did the airline actually pay money for the slots, or will JetBlue change airports in the winter if it has to?

What do you make of the London Heathrow slots that JetBlue has secured?

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The nice Paul Guest

@John I largely agree with you. If I’m travelling to The Americas I tend to fly BA (it has loads of gateways, and its competitors are not notably better, especially to South America. I also avoid the ludicrous hub-and-spoke system of US airlines which requires me to do the domestic leg of a journey on flights of frankly horrible quality). If I’m travelling to Asia-Pacific I tend to fly Qatar, which is an order of magnitude better than BA. But it all depends... I take Qantas for Santiago—Sydney because no-one else flies that route. And AirNZ from Buenos-Aires—Auckland, because ditto. They’re the best options on those routes. Similarly, BA is sometimes just the best option (least-worst option?).

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The nice Paul Guest

@Jojo Google is your friend. Farringdon—Heathrow by Crossrail will take 39 minutes, with a train every 2.5 minutes. Farringdon—Gatwick by Thameslink takes 49 minutes with a train every ~10 minutes. Other examples: King’s Cross—Heathrow currently takes at least 50 minutes with a train every 10-15 minutes. Kings Cross—Gatwick takes 55-60 minutes with a train every 19 minutes. The point is that Heathrow is not (or will not be) as slow to get to as Gatwick from many places. Though as I said, it does depend where you start from. I mention Crossrail because it’s a game-changer for Heathrow access. Canary Wharf—Heathrow today: 1h4m every 15 minutes Canary Wharf—Heathrow Crossrail: 48m every 2.5m Canary Wharf—Gatwick: 52m every 10m I’d agree with you that JetBlue could get loads of low-cost econo-travellers from LGW. But it won’t get many high-profit Mint travellers — they’re fixated on LHR (I regret the LHR fixation. I’d love to be able to use STN more). JetBlue’s Mint product strikes me as a disrupter of existing markets rather than a creator of new ones. Its target is BA’s hugely profitable NYLON traffic. You win that by competing on the same route, not opening up a new one from a different airport.

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John Guest

@the nice paul Noting your comments on BA. It's true that while they're upping their game they still have some way to go, at least as far this pax is concerned. I fly the Australia-U.K. route, which is very well served by many airlines via their hubs (e.g. Singapore, Thai, Malaysia, SriLankan, all three Middle East biggies, EVA, Cathay, and probably a few others I've forgotten) And I've never once flown B.A. just because their high fares don't justify their below average J Class product. Same reason I've also never flown QANTAS long haul, although their product is a bit better, but not enough to justify the cost. An example of two well-entrenched 'hometown' players with captive audiences, who feel they can charge high fares while offering average/below average products. No thanks!!

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Jojo Guest

@the nice Paul for any US based or connecting traveller Heathrow is a better option as it is easier to get into central London from. However, as the vast majority of Londoners do not live in the city Heathrow is such a pain to get to. You have repeatedly mentioned crossrail, which is still not open and has no definite open date. I dont understand your fixation on Farrrigdon either considering it is a stop for all of two national rail trains. How you are sure Crossrail will be so much faster than Thameslink is not guaranteed. Gatwick caters to a different crowd to Heathrow; a more budget conscious, leisure orientated clientele. This is why for most airlines Gatwick just doesn’t work, coupled with the lack of connecting traffic there. However, I have no doubt jetBlue would be very successful with a once daily A321 service to JFK from Gatwick; it is proven that this is a profitable route, which currently has no competition.

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The nice Paul Guest

@UpperDeckJohnny Because time is what counts, not distance. Take a journey from West Norfolk: Network Rail tells me that right now on a weekday it usually takes 2’59” to get to LGW; and just 3 minutes longer to get to LHR. Utterly insignificant time differences. And that’s before Crossrail offers faster (and easy) interchange at Farringdon — when LHR will be very much faster to get to for our East Anglian than LGW, despite the latter’s direct Thameslink trains (that are achingly slow as they trundle across central London at barely more than walking pace). For some people LGW will be better. For others LHR. But it’s not a coincidence that pretty much *every* airline that has started at LGW has gravitated to LHR. Or do you think all those airlines are run by morons?

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