There are some leadership changes coming to JetBlue. We recently learned that JetBlue CEO Robin Hayes will be stepping down, and will be replaced by Joanna Geraghty, who currently serves as president. The airline has now appointed a new president, and I think it’s a fantastic pick.
In this post:
Marty St. George returns to JetBlue as president
JetBlue has just announced that as of February 26, 2024, Marty St. George will be returning to JetBlue, and will serve as president. St. George is a 30+ year industry veteran, who spent much of his career at JetBlue. To cover the basics of his time in the airline industry so far:
- Since 2020, St. George has served as chief commercial officer at LATAM
- Prior to that, St. George operated an airline strategy consulting practice, and as part of that, he even served as interim chief commercial officer at Norwegian Air Shuttle
- From 2006 until 2019, St. George worked at JetBlue, in a variety of leadership roles
- Prior to his time at JetBlue, he spent nearly two decades at United and US Airways
During his time at JetBlue, St. George served in a variety of leadership roles, including as vice president of planning, senior vice president of marketing and commercial, and executive vice president and chief commercial officer. He was one of the key people behind JetBlue’s focus city strategy, he launched airline partnerships at the airline, and he oversaw JetBlue’s branding and product strategy.
In his new role, St. George will lead JetBlue’s commercial functions, including marketing, loyalty, network planning, airline partnerships, sales, and revenue management, along with customer support, enterprise and operational planning, and corporate communications.
Here’s what St. George had to say about his return to JetBlue:
“I’m energized to be returning to JetBlue at this pivotal time in its history. JetBlue has incredibly passionate people and one of the best brands in the industry. I’m eager to get to work to help drive the business forward for the benefit of our crewmembers, customers, and owners alike.”
I’m excited to see what St. George does at JetBlue
JetBlue is in a tough position. It has just spent endless resources on a failed Spirit Airlines takeover attempt, all while JetBlue’s own core business has been struggling with profitability and operational reliability, among other issues. I don’t envy the task that JetBlue’s new management team has ahead of it.
While I’ve never met St. George, I’ve only heard positive things about him, and I’ve been impressed by what he has done at LATAM in the last few years.
I think it’s a huge win for JetBlue that he’ll be back at the airline. Frankly, the fact that he has a fresh approach by having been gone from the airline for the past several years is a huge asset, since it seems so many airlines promote people who have been at that airline for decades, with little outside perspective. That just creates the kind of leadership bubbles where a company’s management becomes detached from reality.
Bottom line
JetBlue has announced that Marty St. George will be returning to the carrier as president in the coming weeks. He has spent the past few years as chief commercial officer at LATAM, and now he’s returning to the airline where he spent the largest part of his career.
I’m curious to see what happens at JetBlue in the near future… hopefully it’s not just business as usual!
What do you make of Marty St. George returning to JetBlue?
"Mr. St. George holds a degree in Civil Engineering from the Massachusetts Institute of Technology."
Civil Engineering~~
He might be smart, but I can smell Jetblue going to be Jetbubble soon.
There is no way "Marty St. George" is actually someone's name.
This is an excellent, excellent addition. After participating in the Delta status match and being underwhelmed by my B6 experiences, I am really heartened by this news.
JetBlue needs to get back to basics like when they began flying and stop trying to be one of the Legacy Carriers (AA,DL,UAL). The JetBlue operation cannot compete at that level or serve the number of destinations that they offer. JetBlue is no Southwest either and should not even consider operating in that manner. JetBlue needs to decide What type of Airline they want to be for starters......if you want to offer a MINT product,...
JetBlue needs to get back to basics like when they began flying and stop trying to be one of the Legacy Carriers (AA,DL,UAL). The JetBlue operation cannot compete at that level or serve the number of destinations that they offer. JetBlue is no Southwest either and should not even consider operating in that manner. JetBlue needs to decide What type of Airline they want to be for starters......if you want to offer a MINT product, why is there no FC across the fleet? They want to fly Transatlantic.....then get a fleet to do it. The A321 is not it. The Bigger Competitors will only tolerate so much from Jetblue and their aspirations to fly to Europe, their Joint Ventures will crush token service by JetBlue on narrowbodies and will be loss leaders in the end. JetBlue needs to stick with what they do Best because right now they are all over the place and merely drawing at straws.
I like Marty, but he's a New England Patriots fan. Nobody's perfect.
I have know Marty for many years both at UA and JB. He is an extremely qualified and competent individual. Now that Hayes is gone it is nice to see him return to JB. A true class act.
Bill Reichert
UA/JB Retired
Congrats to Marty St. George on his promotion and coming back to JetBlue. I had the privilege to meet and talk to Marty on one of the companies TLC’s they hold quarterly. I too left JetBlue recently for Southwest and realized that was a mistake. I now in process to go back.