There are some leadership changes coming to JetBlue. We recently learned that JetBlue CEO Robin Hayes will be stepping down, and will be replaced by Joanna Geraghty, who currently serves as president. The airline has now appointed a new president, and I think it’s a fantastic pick.
Marty St. George returns to JetBlue as president
JetBlue has just announced that as of February 26, 2024, Marty St. George will be returning to JetBlue, and will serve as president. St. George is a 30+ year industry veteran, who spent much of his career at JetBlue. To cover the basics of his time in the airline industry so far:
- Since 2020, St. George has served as chief commercial officer at LATAM
- Prior to that, St. George operated an airline strategy consulting practice, and as part of that, he even served as interim chief commercial officer at Norwegian Air Shuttle
- From 2006 until 2019, St. George worked at JetBlue, in a variety of leadership roles
- Prior to his time at JetBlue, he spent nearly two decades at United and US Airways
During his time at JetBlue, St. George served in a variety of leadership roles, including as vice president of planning, senior vice president of marketing and commercial, and executive vice president and chief commercial officer. He was one of the key people behind JetBlue’s focus city strategy, he launched airline partnerships at the airline, and he oversaw JetBlue’s branding and product strategy.
In his new role, St. George will lead JetBlue’s commercial functions, including marketing, loyalty, network planning, airline partnerships, sales, and revenue management, along with customer support, enterprise and operational planning, and corporate communications.
Here’s what St. George had to say about his return to JetBlue:
“I’m energized to be returning to JetBlue at this pivotal time in its history. JetBlue has incredibly passionate people and one of the best brands in the industry. I’m eager to get to work to help drive the business forward for the benefit of our crewmembers, customers, and owners alike.”
I’m excited to see what St. George does at JetBlue
JetBlue is in a tough position. It has just spent endless resources on a failed Spirit Airlines takeover attempt, all while JetBlue’s own core business has been struggling with profitability and operational reliability, among other issues. I don’t envy the task that JetBlue’s new management team has ahead of it.
While I’ve never met St. George, I’ve only heard positive things about him, and I’ve been impressed by what he has done at LATAM in the last few years.
I think it’s a huge win for JetBlue that he’ll be back at the airline. Frankly, the fact that he has a fresh approach by having been gone from the airline for the past several years is a huge asset, since it seems so many airlines promote people who have been at that airline for decades, with little outside perspective. That just creates the kind of leadership bubbles where a company’s management becomes detached from reality.
Bottom line
JetBlue has announced that Marty St. George will be returning to the carrier as president in the coming weeks. He has spent the past few years as chief commercial officer at LATAM, and now he’s returning to the airline where he spent the largest part of his career.
I’m curious to see what happens at JetBlue in the near future… hopefully it’s not just business as usual!
What do you make of Marty St. George returning to JetBlue?
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