Hilton and American Express have a suite of four co-branded credit cards. There are pros and cons to each of them. Two of the cards offer the ability to earn free night certificates through spending, and in this post, I’d like to focus primarily on the mid-range personal card, which offers a free night award when you spend $15K in a year. Is that worth it?
In this post:
Earn free night awards with Hilton credit cards
Two of Hilton’s four co-branded credit cards offer the ability to earn free night certificates on an ongoing basis:
- The Hilton Honors American Express Surpass® Card (review) has a $150 annual fee (Rates & Fees), and offers a free night reward when you spend $15,000 on the card in calendar year
- The Hilton Honors American Express Aspire Card (review) has a $550 annual fee, and offers up to three free night rewards every year — receive one every year on your cardmember anniversary just for having the card (including the year you open the card), plus a second one when you spend $30,000 on the card in a calendar year, plus a third one when you spend $60,000 on the card in a calendar year
Note that the above cards aren’t mutually exclusive, so you could have both of them if you wanted to. Personally I think the Hilton Honors Aspire Card is a no-brainer, given the amazing perks it offers, including Hilton Honors Diamond status, up to $400 in annual resort credits, and up to $200 in annual flight credits.
In this post, I want to focus primarily on whether it’s worth spending $15,000 per calendar year on the Hilton Honors Surpass Card to earn an annual free night reward. You can apply similar logic to the Hilton Honors Aspire Card, in terms of deciding whether it’s worth spending $30,000 or $60,000 on the card as well.
The information and associated card details on this page for the Hilton Honors American Express Aspire Card has been collected independently by OMAAT and has not been reviewed or provided by the card issuer.
Hilton Amex Card free night reward basics
Just to cover the very basics of the free night awards available on Hilton Amex cards:
- They’re issued within 8-12 weeks of when they’re earned
- They’re valid for stays up to a year from when the certificates are issued
- They can be redeemed for one night in standard accommodations
- There’s a small list of excluded properties, though they can even be redeemed at Small Luxury Hotels of the World (SLH) properties participating in the Hilton Honors collaboration
- While you can view your free night certificate online, you have to call 1-800-446-6677 to actually make your booking
Hilton Honors properties retail for up to 150,000 Hilton Honors points per night, so the value to be had is potentially huge. You could redeem these everywhere from the Waldorf Astoria Maldives, to the Waldorf Astoria Los Cabos.
Factors to consider with spending $15,000
To decide if it’s worth spending $15,000 on the Hilton Honors Surpass Card, you have to decide how much you value the certificate, and also what the opportunity cost of that spending is. This card has bonus categories, but let’s assume that you’re just making purchases in non-bonused categories, in which case you’re earning 3x points per dollar spent.
If you spent $15,000 in non-bonused categories you’d receive 45,000 Hilton Honors points, plus a free night reward, valid at a hotel retailing for up to 150,000 points per night. That’s potentially a return worth up to the equivalent of 195,000 Honors points, or 13 Honors points per dollar spent. But that’s an unfair valuation.
You shouldn’t be valuing the reward at 150,000 points because:
- There are a limited number of Hilton properties that cost 150,000 points per night, while most properties generally cost a lot less
- The reward has an expiration, so you have a limited window in which you can use it
- In order to maximize this certificate you’d have to redeem at the most expensive hotels, which greatly reduces the flexibility in terms of where you can redeem
At most you’re earning the equivalent of 195,000 Honors points worth of value for that $15,000 of spending. That’s not a fair objective valuation, though it is possible you’ll get that much value.
Perhaps more realistic would be to apply some sort of discount to that certificate, due to the restrictions. To keep things simple, maybe we should instead say that the certificate is worth 75,000 points, which I think is a fair and conservative valuation for an “average” traveler. If your math is different, you can plug in those numbers.
This would mean your total return on that spending is the equivalent of 120,000 points, which is 8x Honors points per dollar spent. I value Honors points at ~0.5 cents each, so that’s the equivalent of a ~4% return. That’s excellent.
Allocating annual fee & opportunity cost of spending
The Hilton Honors Surpass Card has an annual fee, and it’s of course important to consider the cost of that, and how you’re going to allocate it.
In other words, are you keeping this card solely to be able to earn the free night reward (in which case you have to factor in the cost), or are you getting value out of the other perks as well? For example, how much do you value the Hilton Honors Gold status and up to $200 in Hilton statement credits per year, among the other perks?
Everyone will have to decide for themselves how much they value those perks, especially if they’d get comparable perks through other cards. For example, there are lots of ways to earn Hilton Honors status.
Similarly, you have to decide on the opportunity cost of spending money on a Hilton Honors credit card. Looking at my post about the best credit cards for everyday spending, the best personal cards offer a return of ~3.4% on everyday spending, as you can earn 2x transferable points. This includes cards like the Capital One Venture X Rewards Credit Card (review) and Citi Double Cash® Card (review).
Crunching the numbers on spending
While I’d love to provide a direct answer of whether or not it’s worth spending money on the Hilton Honors Surpass Card to earn a free night reward, there’s no one size fits all answer. I’d encourage everyone to do the math based on the following:
- What your valuation of Hilton Honors points is
- How much you value the free night reward, taking into account the restrictions
- Whether you’d otherwise have the card or not; if you’d have the card even without this, then you don’t have to factor in the annual fee with the math, while otherwise, you’d have to subtract the annual fee from what you perceive the value to be
To provide some generalized advice:
- If you are just applying for this card and have to spend some amount on the card anyway to earn the bonus, then it’s definitely worth trying to spend $15,000
- If you have this card anyway then I do think it’s most definitely worth spending $15,000 on the card per year, assuming you spend at least that much in categories that aren’t otherwise eligible for bonuses
- If you have the card just to be able to earn the free night reward, and don’t value any of the other benefits, then I think it’s fairly close to breakeven, depending on your valuation of various things
Bottom line
There are several ways to earn Hilton Honors free night awards using co-branded Amex cards. While I think having the Hilton Honors Aspire Card is a no-brainer, it’s also possible to earn free night awards by spending $15,000 per calendar year on the Hilton Honors Surpass Card.
If you have the Surpass Card, I think the math checks out on spending $15,000 per calendar year on it, so that you’ll earn a minimum of 45,000 Hilton Honors points, plus a free night award, valid at a property costing up to 150,000 Hilton Honors points.
Do you think it’s worth spending $15K on the Hilton Honors Surpass Card to earn a free night reward?
The information and associated card details on this page for the Hilton Honors American Express Aspire Card has been collected independently by OMAAT and has not been reviewed or provided by the card issuer.
The following links will direct you to the rates and fees for mentioned American Express Cards. These include: Hilton Honors American Express Surpass® Card (Rates & Fees).
These are also bookable via direct message on X. Done my last 3 or 4 that way versus calling and never an issue. Great alternative to calling.
I find it annoying that I have to call to book these free nights (although the service has always been good in my experience). It surely cannot be that hard to let you book them online, like Hyatt does.
Also I use them regularly in London and can never get a free night when the points room rate is more than 80,000 points, so that is the maximum value to me. That has got me into the Aldwych Astoria, the Conrad and the Park Lane Hilton, however.
There is a small error in your calculations. A return of 195,000 Hilton Honors points equivalent on $15,000 of spend is a return of 13 Hilton points per dollar, not 14. I otherwise wholeheartedly agree with your analysis!
@ The_Travel_Economist -- Good catch, thank you. Fixed!