Through February 17, 2017, Hilton HHonors is offering an 80% bonus on purchased points.
The cost to purchase points with HHonors is ordinarily one cent per point (including tax), so through this promotion you can purchase Hilton points for ~0.56 cents each. This bonus applies as long as you purchase at least 5,000 points in one transaction.
You can purchase a maximum of 80,000 HHonors points before any bonuses per account per calendar year, meaning the highest number of points you can pick up through this promotion is 144,000 at a cost of $800.
I value Hilton HHonors points at ~0.4 cents each, though there are certainly instances where you can get more value out of Hilton points than that.
To put that price into context, here are Hilton’s award categories (as you can see there’s quite a bit of variance in each category — HHonors is the closest to being a revenue based hotel program):
To give some examples of potential value, the DoubleTree Wuhu is a Category 1 property, meaning a free night redemption costs 5,000 points per night. If you’re buying points that translates to $28 per night, while a paid rate would be significantly more than that.
Even on the other end of the spectrum there’s value to be had. For example, the Conrad Maldives is $1,300+ per night in peak season, while a redemption costs 95,000 points per night. At a rate of 0.56 cents per point, that’s like paying ~$530 for a night there.
It gets better than that, though. Through February 15, 2017, you can book a Hilton AXON award at this property, which would cost 300,000 points for four nights, which is an average of 75,000 points per night. At 0.56 cents each, that’s like paying $420 per night to stay here, which is pretty great.
To do a direct comparison, if you booked the cheapest advance purchase rate for four nights, here’s the cost (since the above rates don’t account for the 22% tax and service charge):
Hilton points purchases are processed by points.com, meaning they don’t count as a hotel purchase for the purposes of credit card spend. Therefore you’ll want to purchase these points with a credit card that maximizes your return on everyday spend, like the Amex EveryDay® Preferred Credit Card, Starwood Preferred Guest® Business Card from American Express, or Citi® Double Cash Card.
In general I’m not for speculatively buying points when they’re being sold for more than I value them. That being said, that’s the beauty of non-revenue based points currencies — the way in which people value them varies wildly. I know people who value Hilton points at 0.3 cents each, and I know people that value them at 1.0 cent each.
With a particular use in mind this could represent a very good deal, though do keep in mind we’ve seen slightly bigger bonuses in the past.
Do you plan on buying Hilton HHonors points for ~0.56 cents each?