Hilton Honors has just announced their latest bonus on purchased points, which is valid through June 7, 2018. While you need to log into your account to see the offer, it appears as if all members are targeted for the same offer, for a 100% bonus when you buy at least 5,000 points in one transaction.
The cost to purchase points with Hilton is ordinarily one cent per point (including tax), meaning that through this promotion you’d pay just 0.5 cents per point.
You can purchase a maximum of 80,000 Honors points before any bonuses per account per calendar year, meaning you can max out the promotion by buying a total of 160,000 points (including the bonus) for $800.
Nowadays Hilton lets you combine points across accounts at no cost, so in reality you could buy substantially more points by simply buying them across accounts and then consolidating them.
Typically a 100% bonus is as good as offers on purchasing Hilton Honors points get. We’ve never seen a better offer (as far as I know), as typically the offers hover between an 80% bonus and a 100% bonus. About a week ago Daily Getaways sold Hilton points for 0.5 cents each, and those sold out quickly, so clearly there’s demand for Hilton points at this cost.
Should you buy Hilton points for 0.5 cents each?
Last year Hilton radically changed their Honors program. They eliminated their traditional award chart, and rather moved to more variable pricing. However, the good news is that there’s still value to be had in the program, as the top properties still won’t cost you more than 95,000 points per night.
Both before and after the changes I value Hilton Honors points at ~0.4 cents each, though there are instances where you can get a lot more value out of Hilton points than that.
For example, the Conrad Maldives is $3,000+ per night in peak season when factoring in taxes and fees (which is totally ridiculous, of course). Meanwhile a redemption costs 95,000 points per night. At a rate of 0.5 cents per point, that’s like paying $475 for a night there.
To take it a step further, if you have elite status and stay five nights on points then the fifth night is free, lowering the average nightly cost to 76,000 points. Furthermore, the above cash rates don’t include the 10% service charge and 12% tax, which don’t apply if you’re redeeming points.
To do a direct comparison, if you booked the cheapest advance purchase rate for five nights (December 22-27), here’s the cost:
Or you could pay a total of 380,000 points, which at a valuation of 0.5 cents each, would cost you $1,900 for the five night stay, or $380 per night.
On top of that Hilton has adjusted their Points & Money awards, where you can now redeem part points and part cash towards any redemption. There are many instances where you can get way over 0.5 cents of value per point through that system.
Hilton points purchases are processed by points.com, meaning they don’t count as a hotel purchase for the purposes of credit card spend. Therefore you’ll want to purchase these points with a credit card that maximizes your return on everyday spend, like the Chase Freedom Unlimited® or Citi® Double Cash Card.
0.5 cents per point is the lowest cost you’ll see per purchased Hilton point, so offers don’t get better than this. There are many circumstances under which it could make sense to acquire Hilton points at this price. Personally I wouldn’t speculatively buy points at that cost, but with a specific use in mind, I think it’s an excellent option.
Do you plan on buying Hilton Honors points with a 100% bonus?