Is Marriott Titanium Elite Worth The Extra Effort? The Incremental Perks…

Is Marriott Titanium Elite Worth The Extra Effort? The Incremental Perks…

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In this post, I’d like to take a closer look at Bonvoy Titanium status, which is Marriott’s elite tier that requires 75 nights annually. All the time I see people ask whether it’s worth going for Titanium status over Platinum status, so I’ll share my take on that.

Marriott Platinum, Titanium, and Ambassador requirements

Marriott Bonvoy has five elite tiers, but I’d argue that status really starts to get valuable at the Platinum tier. There are two tiers above that, though. Specifically, here are the requirements over the course of a calendar year to qualify for Platinum, Titanium, and Ambassador status:

  • Platinum status requires 50 elite qualifying nights
  • Titanium status requires 75 elite qualifying night
  • Ambassador status requires 100 elite qualifying nights plus $23,000 of qualifying spending

Before you assume that these requirements are really high and unachievable, keep in mind that in the United States it’s easy to earn 40 elite nights per year through Marriott’s co-branded credit cards.

For example, I have the Marriott Bonvoy Brilliant® American Express® Card (review) and Marriott Bonvoy Business® American Express® Card (review), and just for holding onto those two cards, I get 40 elite nights per year (25 from the Brilliant Card and 15 from the Business Card). That gives me quite a head start to earning status.

What are the advantages of Marriott Titanium status?

Marriott Platinum status requires only 50 elite nights per year, and comes with many great elite perks. I’d consider the most significant to be:

So, what are the incremental perks of Titanium status over Platinum status, given that Titanium status requires 75 nights rather than 50 nights? Let’s go over those, in no particular order.

Take advantage of elite perks at the St. Regis Aspen

75% Bonvoy bonus points

When it comes to earning points, Platinum members receive 50% bonus points on hotel stays, and Titanium members receive 75% bonus points. You ordinarily earn 10 base points per dollar spent, meaning Platinum members earn 15x points per dollar spent, while Titanium members earn 17.5x points per dollar spent.

I value Bonvoy points at 0.7 cents each, so I consider that to be an incremental 1.75% return on Marriott spending.

Earn more bonus points as a Bonvoy Titanium member

United MileagePlus Silver elite status

Bonvoy Titanium members receive free United MileagePlus Silver status. This is valid for as long as they maintain Titanium status, and registration is required. This is United’s entry level status, and offers perks like bonus miles, a complimentary checked bag, and space available upgrades to first class and Economy Plus.

If you’re an occasional United flyer this could come in handy, though don’t expect to regularly get first class upgrades as a Silver member. Perhaps the biggest benefit nowadays is that it gives you access to extra award availability, including extra saver Polaris business class seats.

Receive United MileagePlus Silver as a Bonvoy Titanium member

Air Canada Aeroplan 25K elite status

Bonvoy Titanium members receive free Air Canada Aeroplan 25K elite status. This is valid for as long as they maintain Titanium status, and registration is required. This is Air Canada’s entry level status, and offers perks like bonus miles, priority services, and more.

Receive Air Canada Aeroplan 25K as a Bonvoy Titanium member

Access to additional Choice Benefits

Marriott Bonvoy members can select Choice Benefits when they pass 50 elite nights and 75 elite nights in a calendar year. So if you earn Titanium status with 75 elite nights, you’ll also be able to select an additional set of Choice Benefits.

Personally I’d select the five Nightly Upgrade Awards, each of which allows you to confirm an upgrade for a one night stay up to three to five days prior to arrival, subject to availability. I’ve gotten good value out of this, though admittedly people have mixed experiences.

I find Nightly Upgrade Awards to be quite valuable

Better upgrade odds, at least unofficially

On paper, Bonvoy Platinum and Titanium members have the same upgrade perk, which is that they’re entitled to a space available upgrade, and that could go as high as a suite, at the hotel’s discretion. However, in practice, you should find that Titanium members have better luck with upgrades than Platinum members.

For example, Marriott has an automated tool that automatically processes room upgrades in the days leading up to a stay, and that applies a hierarchy for upgrades — Titanium members are upgraded ahead of Platinum members.

So I don’t want to say the difference will be that huge, but on average, Titanium members should have better luck than Platinum members.

Bonvoy Titanium members may have better luck with upgrades

Soft landing perk, so Platinum for another year

Marriott Bonvoy has a status soft landing policy, whereby you won’t drop more than one elite tier per year. This isn’t a permanent, published part of the program, but it is a courtesy that has been extended year after year.

So I do think it’s worth mentioning that if you qualify for Titanium status, but then don’t requalify the following year, you get Platinum status for an extra year. Since Platinum is the point at which I consider Marriott status to get valuable, there is something to be said for earning two years worth of valuable status by qualifying for Titanium once.

Marriott Bonvoy has a soft landing policy for status

My experience with Marriott Titanium status

I had Bonvoy Titanium status for several years (I’ve now had Ambassador status again for a bit over a year), so I’ll share my experience. For context, I’m also a lifetime Bonvoy Platinum member, so I always have that to fall back on. Nonetheless, earning Bonvoy Titanium status is quite easy for me, as I get 40 elite nights per year with co-branded credit cards, so just 35+ organic nights per year earns me Titanium.

Have I found Titanium status to be worth the incremental perks over Platinum status? I’m not sure, to be honest, because I’m also strategic about the destinations where I elect to stay at Marriotts. The way I view it:

So based on my experience is it worth going out of my way to earn Titanium status? No. But since I typically happen to earn it through my hotel stays (combined with the elite nights I earn through credit cards), the system works for me, for situations where I don’t qualify for Ambassador.

I was able to use Nightly Upgrade Awards at Gritti Palace Venice

Bottom line

Titanium status is Marriott Bonvoy’s 75-night elite tier, between Platinum and Ambassador status. It offers limited incremental perks over Platinum status, including 75% bonus points (rather than 50% bonus points), United MileagePlus Silver status, Air Canada Aeroplan 25K status, access to more Choice Benefits, and priority for upgrades (at least in theory).

I don’t find there to be much difference in treatment otherwise between Titanium and Platinum status. I think the biggest thing I value is earning an additional five Nightly Upgrade Awards per year through the Choice Benefits program.

If you’re a Bonvoy Titanium member, what has your experience been like?

Conversations (22)
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  1. UA-NYC Diamond

    Happy to have it via LT - would never ever actually pay to get there now

  2. Bonvoyed into Team Hyatt Guest

    Don't waste your time or energy. 1,850 lifetime nights and the 'upgrades' are few and far between, as in almost never in the U.S. unless I really push. Rarely get acknowledged for status at check-in. Always seem to have to triple check that I received the right number of points for stays and/or get the benefits I've earned. The brand is now trash. Marriott only cares about the hotel owners, not guests.

  3. AaronP Guest

    Lifetime here since 2004, it's a slow race to the bottom especially post pandemic...

  4. Km Guest

    Lifetime titanium for over 10 years and provides little to no value so I’ve been using other hotels lately.

  5. BA Guest

    The concept of Titanium is good the implementation of it is not. Rarely do I get an upgrade with Titanium if it's an upper tier Marriot. I had a lady overseas tell me it's a money losing thing. Marriot is on the decline. The franchise model is good if the owners tend to it...they are not.

  6. iamhere Guest

    I don’t think it’s worth it. I think the benefits really kick in at platinum status but after that it’s not worth the difference. I have been a platinum or titanium member for years and on occasion an ambassador member. It is true though that I have had a better experience at non US properties.

  7. Bob Guest

    I think you'll get better treatment from ICE than Marriott corporate. At least with standard ice agents you can just say "whats 3*9 equal to" and then run.

  8. Steven Green Guest

    I have had Lifetime Titanium status since Marriott purchased Sheraton. My understanding is that when Marriott purchased Sheraton this lifetime status was granted to eligible Marriott and Sheraton members but is no longer available. I have never received a suite award. Two hotels in Europe did provide me with massive rooms that certainly seemed, although not so designated, like a suite to me. The benefit to me from my status is the 75% point earning...

    I have had Lifetime Titanium status since Marriott purchased Sheraton. My understanding is that when Marriott purchased Sheraton this lifetime status was granted to eligible Marriott and Sheraton members but is no longer available. I have never received a suite award. Two hotels in Europe did provide me with massive rooms that certainly seemed, although not so designated, like a suite to me. The benefit to me from my status is the 75% point earning bonus especially as I have a Marriott credit card that provides 6 points for every dollar.

  9. Ed dennison Guest

    I find Titanium status to be extremely valuable in the 75% bonus points and upgrade procedure. I have used all of my UNA's in the past year.

  10. Matthew Guest

    The only time I ever really noticed a differentiation between Platinum and Titanium was with St. Pancras, London (now Autograph Collection) where the only way to have complimentary access to the lounge was to have Titanium status. This was back in 2020 and unfortunately, no more lounge here. But not sure if there are other hotels that have this Titanium lounge policy.

  11. Steve Guest

    I'm been Lifetime Titanium for decades. Used to get an upgrade along with a nice welcome gift (fruit basket, wine with note from the GM) but for a long time no value in the US. Varies wildly in Europe. Some hotels will consistently upgrade and continue to provide a nice welcome amenity, often with note, others zip.

    My sense is that properties that don't see so many elites each one expecting to be treated as...

    I'm been Lifetime Titanium for decades. Used to get an upgrade along with a nice welcome gift (fruit basket, wine with note from the GM) but for a long time no value in the US. Varies wildly in Europe. Some hotels will consistently upgrade and continue to provide a nice welcome amenity, often with note, others zip.

    My sense is that properties that don't see so many elites each one expecting to be treated as VIP are much more likely to offer old fashioned hospitality. I find that historic hotels in particular if they have suites or rooms with nice views and don't expect to sell out will proactively upgrade but if not and you ask politely if its might be possible they will.

    So there is real benefit when traveling overseas during off season. Otherwise, not very much.

  12. GSNick Guest

    Lifetime Titanium member. From my experience (both US and intl) the only benefits I see is free bottle of water at checkin (if I ask for it), 1,000 points at checkin as an award, plus breakfast (typically the lounge). Upgrades, I dont hold my breath. I'm putting my efforts towards Hyatt loyalist these days.

  13. Cirrus Diamond

    In the 10 years I've been staying in Marriott hotels I've had my status more or less 50:50 split between Platinum and Titanium, and I can't say that I've noticed any discernible difference between the two in terms of upgrades. There was even one regular property that never upgraded me to a suite as a Titanium but did so the moment I returned as a Platinum.

    Having said that, I went to RC Doha as...

    In the 10 years I've been staying in Marriott hotels I've had my status more or less 50:50 split between Platinum and Titanium, and I can't say that I've noticed any discernible difference between the two in terms of upgrades. There was even one regular property that never upgraded me to a suite as a Titanium but did so the moment I returned as a Platinum.

    Having said that, I went to RC Doha as a Titanium in the first week of January this year and I got upgraded from a Club room to an Executive Suite.
    I'm pretty certain that I'd never have got that upgrade as a Platinum, since RC says that Titaniums (but not Platinums) can potentially get suite upgrades.

    Talking of Bonvoy tiers in general, I think Ambassadors should get 100% points earning (like Accor Diamond and IHG Diamond) instead of 75%. That would be much more logical,
    ie
    Platinum: 50% bonus (50 nights)
    Titanium: 75% bonus (75 nights)
    Ambassador: 100% bonus (100 nights + spend requirement)

    Amb should also get an extra FNC, with a higher limit than the 75-night one.

  14. Daniel B. Guest

    Lifetime Titanium here. In the US and Mexico, upgrades I got was for a "higher floor". Everywhere else, great upgrades like suites.

  15. Jersey Jim Guest

    You also get Emirates Skyward platinum elite status, which might be a new perk of Bonvoy Titanium. Also, for what it's worth, you get Hertz Five Star status.

    1. Skdxb Diamond

      Is this a new benefit? You only earn miles with Skywards as part of double-dipping, but no elite level of Skywards, even if you are a Titanium level in Marriott.

    2. Lee Guest

      Points and minor perks only. No status match.

  16. Matt Guest

    Qualified for Titanium (without any credit cards) in April last year and had 30-40 nights at Marriott hotels after that. Outside of the five nightly upgrades, I have not received any suite upgrades. All upgrades have been to something like a higher floor or Executive room (which is more or less useless since I already have access to the lounge with the status).

    1. Jersey Jim Guest

      On closer inspection of the benefit from the Marriott app, it looks like you're right, plus, if you have Marriott Platinum elite or higher, you can get priority check in and boarding on Emirates.
      Sorry.

  17. Evan Guest

    You get two Air Canada lounge passes a year I think with silver status which came in handy passing through Vancouver last year.

    I like United silver status too with the upgrades at checkin to extra premium economy or whatever being a nice perk.

  18. Beachfan Guest

    Nice review.

    I’m a lifetime titanium but Hyatt loyalist (might change after the bloodbath), so low current year stays in general.

    Do you know how the algorithm for upgrades prioritizes within Titanium any extra for a lifetime Titanium or year to is a year to date stays?

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UA-NYC Diamond

Happy to have it via LT - would never ever actually pay to get there now

0
Bonvoyed into Team Hyatt Guest

Don't waste your time or energy. 1,850 lifetime nights and the 'upgrades' are few and far between, as in almost never in the U.S. unless I really push. Rarely get acknowledged for status at check-in. Always seem to have to triple check that I received the right number of points for stays and/or get the benefits I've earned. The brand is now trash. Marriott only cares about the hotel owners, not guests.

0
AaronP Guest

Lifetime here since 2004, it's a slow race to the bottom especially post pandemic...

0
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