US Startup Breeze Airways Cleared To Fly

Filed Under: Other Airlines

Breeze Airways is a new airline that will launch in the US in the coming weeks, and it’s founded by the same person behind JetBlue. The airline was initially supposed to launch in 2020, though understandably the timeline was pushed back a bit.

It looks like Breeze Airways could be launching operations very shortly. Today the US Department of Transportation (DOT) has granted final approval for Breeze Airways to begin passenger flights with up to 22 large jets for interstate travel. That’s the biggest hurdle the airline had to overcome up until this point, and now the airline can begin operating flights.

Here’s everything we know about Breeze Airways so far:

“Moxy” was announced in 2018

David Neeleman is the founder of several airlines, including JetBlue. He hasn’t worked at JetBlue since 2008, and in 2018 he announced that he planned to launch a new airline in the US.

In July 2018 his new airline placed an order for 60 Airbus A220-300s, with deliveries expected to start in 2021.

While Moxy was used as the working name when the airline was first announced, we knew all along that the carrier wouldn’t necessarily operate under that name.

Breeze Airways was revealed in early 2020

In February 2020 it was revealed that Neeleman’s new airline would be known as Breeze Airways. Breeze Airways’ livery is an interesting one — on the one hand it’s unique and stands out, while on the other hand it already looks kind of outdated to me.

Rendering of Breeze Airways Airbus A220-300

Breeze Airways will launch in spring 2021

As mentioned above, Breeze Airways was supposed to commence operations in 2020, though understandably the pandemic has delayed things a bit. Even though many believe a recovery will take years, Breeze still plans to launch flights in the first half of 2021.

The airline will primarily be focused on leisure domestic flying, which will arguably be the first type of demand to recover quickly.

As far as Breeze’s progress goes:

  • Breeze plans to launch scheduled passenger flights in the spring of 2021
  • Breeze was initially going to start with charter services, but given that there’s less demand for charter flights (especially with sports teams), this no longer makes sense
  • Breeze already has its first planes, and has been hiring pilots and flight attendants (more on that below, because it has been controversial)
  • Breeze has now been granted final approval to operate scheduled flights, so the airline can start selling tickets any day now
  • The airline has already started employee training, suggesting that operations are imminent

Breeze Airways’ initial route plans

Breeze Airways seems to have a specific plan for the routes it will launch, but it’s not making those plans public yet (which is understandable, for competitive reasons).

Last we heard about Breeze Airways’ route plans:

  • Breeze will fly from an airport in the southeast to four airports in the northeast, and from another airport even further south to four airports in the northeast, southeast, and southern plains
  • In the months to follow, Breeze will increase operations from the two initial airports in the southeast, and add a third airport
  • By July 2021, Breeze plans to increase service from existing airports, and also fly from another airport in the southeast to airports in the northeast, southern plains, and mid-Atlantic

Breeze Airways’ fleet plans: Embraer 190/195s, Airbus A220s

The long term plan is for Breeze Airways to fly Airbus A220s, given that it has 60 of these planes on order. However, initially the airline will lease Embraer 190s & 195s from Brazil’s Azul. This is mutually beneficial, as Azul is looking to get rid of those planes anyway, in favor of new Embraer 195-E2 jets.

With Breeze Airways’ current plan:

  • Breeze Airways will launch operations with three leased Embraer 190s & 195s, with plans to lease up to a total of 15 of these aircraft
  • As far as Breeze Airways’ A220s go, the airline will get its first one in August 2021, its second one in September 2021, its third one in November 2021, and then will get one per month starting in January 2022, until it has all 60 that have been ordered

Like I said, the Embraers are a temporary solution, and the plan is for Breeze’s fleet to eventually consist exclusively of A220s.

Breeze’s Embraers will feature 108 to 118 seats, meaning they will stay in the same configuration that they previously had with Azul, which is a one cabin layout with an extra legroom economy section.

Breeze will initially fly Embraer aircraft

Breeze Airways’ business model

In many ways the US aviation market was already crowded before coronavirus, so what will make Breeze Airways different?

On the most basic level, Breeze Airways plans to operate point-to-point flights between markets that the airline considers to be underserved. This would include mid-size city pairs with no current nonstop flights, and it would also include flying into & out of secondary airports in regions. As Neeleman describes it:

“Breeze will fly nonstop service between places currently without meaningful or affordable service.”

In other words, it sounds like Breeze’s plan is to take a similar approach to route planning as Allegiant, except to offer a better experience.

Historically point-to-point leisure flying was a very different business model than what you found at legacy airlines. However, with business travel having dried up, we’re seeing the “big three” US carriers also launch endless point-to-point leisure routes that they would have never previously considered. This seems to at least somewhat reduce Breeze’s competitive edge.

Neeleman also says that Breeze Airways will be “the world’s nicest airline.” That’s a big statement to make, so we’ll see how that goes.

Interestingly Breeze is only one of two major new US airline startups, with the other one being Avelo Airlines, founded by a former Allegiant Travel United Airlines executive. That airline has a similar business model in terms of the routes it will fly, with one major difference — Avelo will be using older planes, and will be focused on providing extremely inexpensive and basic transportation.

Breeze Airways’ passenger experience

As far as Breeze Airways’ passenger experience goes, the airline plans to be a low cost carrier with a twist:

  • The airline won’t have seatback entertainment, but will have streaming entertainment and Wi-Fi (the airline has said that Wi-Fi may be free, but we’ll see)
  • Breeze Airways will eventually have first class, and the type of seats may vary based on route; the airline may offer standard first class seats on some routes, and flat bed seats on other routes (it appears that this will apply to the A220s, and that the Embraers that are temporarily used won’t feature first class)
  • Technology will be a big focus, and Neeleman has even described the business as “a technology company that happens to fly planes”

Regarding that last point, so many airlines talk about the importance of technology, and how they’ll use that to differentiate themselves, etc. I’m always highly skeptical of the claim, because the reality is that very few airlines truly differentiate themselves on that front. We’ll see if Breeze Airways is any different.

Breeze Airways’ controversial hiring practices

Breeze Airways says it aims to be the world’s nicest airline, which many would argue doesn’t really mix well with the carrier’s hiring practices, which have caused quite a bit of controversy:

So yeah, I’m curious to see how this works out for the airline. On the one hand, Neeleman has built airlines with good cultures. On the other hand, some of these practices seem highly questionable.

Bottom line

Neeleman has done a fantastic job with the airlines he has founded, so as consumers we should be excited about Breeze Airways. He is promising the world’s nicest airline, and in the past he has done a good job building companies with great cultures. I have some concerns about Breeze’s approach to hiring, though only time will tell how that works out.

Breeze Airways has now received final approval to begin offering passenger flights, so the airline could start selling and operating flights any day now. And perhaps it’s not a terrible time to launch operations, given the expectations that most Americans will have access to vaccines by May, and domestic travel should boom.

I would imagine that Breeze will launch operations before summer, first with Embraer aircraft, and then with Airbus A220s starting in August 2021. I’m looking forward to seeing Breeze’s route network, A220 premium product, and fare structure.

C’mon Breeze, start giving us some more details!

What do you make of Breeze Airways?

Comments
  1. Never bet against David Neeleman. Morris Air, WestJet, JetBlue Airways, Azul… the list keeps growing.

  2. I’m pumped to see what southeast “hubs”/“focus cities” they have. CHS puhleez!

  3. Couldn’t be worse timing. Most airlines are now cherry picking point to point routes. Not exactly a novel approach, and certainly not sustainable when a larger competitor comes in and destroys your entire business model by adding the exact same routes. Will they be constantly bouncing their entire network around to take advantage of whatever route appears to be underserved at the moment? I just don’t see this working out long term, but maybe all he really wants is to be paid out to go away again.

  4. For those scoring at home, TSA screenings over the month ending 3/9 were at 44% of 2019 levels.

    If you assume business travel is still very low, that’s a lot of leisure travelers.

  5. Exploitative…That is the entire industry. United axed Expressjet… guess where all their pilots are? Commutair! Captains making $120,000 per year are now FO’s making $38,000. That is what United wanted! Even with capturing billions in free money, UA and the airline industry as a whole will always exploit Regional jet pilots. I had to take a payout from unemployment to joint regionals! Whatever Breeze is paying, it is most likely better than regional pilot pay.

  6. I’ve seen a lot of posts in the past about how unreliable the E190/E195 was. Yet now, it seems airlines who are retiring theirs are having little trouble selling them.

  7. I’ll surprised if they make any money this year. This seems like the worst time to start an airline.

  8. Breeze’s plans have to include the following three airports:

    GSO
    GSP
    BHM

    This will ensure connections to airports in NYC/Boston/Philly metros and will be able to fill an E-Jet easily with market stimulation. The question is will the main airports for those regions be used? COVID may have made it easier to get into those airports.

    The wildcards are:

    South:
    TLH, SDF (some consider Louisville midwest), PIE, ECP, ILM, AVL (Allegiant and AA already started strategic adds there)

    Northeast:
    BDL, PWM, BUF, BWI

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