Avelo Airlines: New US Budget Airline?

Filed Under: Other Airlines

Even during these unprecedented times, several entrepreneurs are looking to launch new airlines in the US. Breeze Airways will be the first airline startup to launch operations, as the airline will start flying in a couple of months.

There’s another startup with an experienced airline executive behind it, and we’ve now learned what’s likely to be the name of that airline.

New airline will be named Avelo Airlines

While we’ll talk more about the airline below, it would appear that one of the next US airline startups will be named Avelo Airlines.

Houston Air Holdings recently submitted a USPTO trademark filing, using the name Avelo Airlines.

I’m not sure what exactly “Avelo” means, though it would appear that in French it means “by bike?” Hmmm…

There’s also a symbol, which is described as follows:

“The mark consists of three horizontal wishbone shapes, each having symmetrical top and bottom elements and flat ends, with the top wishbone overlapping the middle and bottom wishbone and with the middle wishbone overlapping the bottom wishbone.”

What is Avelo Airlines, anyway?

In 2019 we first learned about how Andrew Levy, a former executive at both Allegiant Travel and United Airlines, was starting a new US budget airline. We haven’t learned much about the business model lately, but the plan at the time was as follows:

  • This would be a US budget airline offering regularly scheduled flights in the US
  • The airline would likely fly Boeing 737-800s with 189 seats
  • The airline would offer a basic transportation service, and be high quality, highly reliable, and extremely low fare
  • The airline would operate to secondary markets, creating a “defensible” route network; we’re not just talking about secondary airports in major cities, but rather point-to-point markets that are underserved
  • In early 2020, the people behind the airline raised $125 million
  • The airline would have a connection to Houston, hence the name “Houston Air Holdings” (that’s not to say that most flights will be to or from Houston, though)
  • The airline already acquired XTRA Airways’ Part 121 commercial airline certification, so it overcame that hurdle

The airline is also hiring as of recently (under the XTRA Airways branding), including for some operational roles, so it looks like we could expect the airline to launch in the not-too-distant future.

Bottom line

It would appear that Avelo Airlines will be the name of the new budget airline being started by Andrew Levy. We don’t otherwise have many other updates on the airline, but it’s well funded, and it looks like the people behind the airline are still moving forward with the concept. While it might not seem like a great time to start an airline, planes can be acquired for very little right now, so that could work in Avelo’s favor.

I’ll be curious to learn more about this airline. The Avelo and Breeze business models sound mighty similar — both airlines will focus on serving underserved point-to-point markets.

The major difference seems to be that Avelo is hoping to be ultra low cost, and will likely also acquire used aircraft, while Breeze will eventually fly brand new A220s.

What do you make of the Avelo Airlines name?

  1. If they want to fight with Allegiant for this market, more power to them. Hopefully it knocks both of them out of business.

  2. @dickbupkiss – nailed it on the kerning. Unless it it is really “à vélo” in which case, yes, it’s French for “by bike”. However, I fail to see the connection between flying, sideway wishbones (and French bicycles).

  3. I feel this is great for the economy,however travel is not the route to enhance the economy when people are not traveling??? Duh!! Give it a few years to mature after we abolish this Covid virus.

  4. Instead of competing on “low fair”, why doesn’t someone intelligent compete on service and customer experience. I’d happily pay a little more. And if someone just copied SQ’s service/experience model, you’d organically beat out the 3 major airlines – easily.

  5. I assumed it was an Asian airline because of the kerning. Sometimes the word processors don’t format the text properly when your default language is non-Roman alphabet-based.

  6. Avelo Name Meaning
    Historically, surnames evolved as a way to sort people into groups – by occupation, place of origin, clan affiliation, patronage, parentage, adoption, and even physical characteristics (like red hair). Many of the modern surnames in the dictionary can be traced back to Britain and Ireland.

    Similar surnames: Velo, Vela, Vero, Elo, Delo, Gelo, Arvelo, Avelo, Belo, Ravelo, Melo

  7. Good Luck to Avelo. At least Avelo is hiring FLIGHT ATTENDANTS – without restrictions. Breeze is only looking for Mormons to hire as flight attendants, which is doing nothing for the tens of thousands of furloughed flight attendants.
    I really hope AFA, Teamsters, and Association of Professional Flight Attendants (American’s Union) deny jumpseat privileges for Breeze flight attendants.

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