More Clues On Virgin Atlantic’s New Business Class Seat

Virgin Atlantic will be installing an all new business class seat on their A350-1000s, which will be delivered from the middle of next year.

Their current seats all have direct aisle access and are fully flat, which sounds great for a business class seat, but I don’t like them at all. There is zero storage (I had to keep my menu on the floor near my feet), zero privacy and I hate facing away from the window rather than towards it.

There have been very few clues about the new seat other than Virgin Atlantic saying it will be ‘revolutionary,’ which by definition means it should be significantly different to the current seat. But I have learned the hard way that ‘marketing speak’ can grossly exaggerate the reality of product improvements.

VS1 London Heathrow – Newark

AirlineRoute has published a preliminary one-off route for Virgin Atlantic’s A350 between London Heathrow and New York Newark. The new A350 will operate this route, VS1, on September 9, 2019.

As this is a one off flight I expect it will be for promotional purposes on what may be one of their most premium routes (noting this flight carries the prized ‘VS1 flight number’), to show off their new plane and new seat. Virgin Atlantic has not announced an inaugural flight for the aircraft (this may be it, or may not), but Hong Kong and Shanghai are tipped to receive the A350 on regular flights before other routes.

So how does this provide clues regarding their new business class seat?

Well, ExpertFlyer shows an updated seat map for this flight, showing 44 seats across 11 rows.

Virgin Atlantic A350 seat map

My interpretation of the seat-map (if the seat map is correct), is that:

  • The configuration will be 1-2-1 (which is pretty obvious from the above image), so different to their 1-1-1 current herringbone configuration
Virgin Atlantic current herringbone seating
  • All seats will have direct aisle access, which is a bare minimum for any new business class product in 2019
  • I don’t believe the middle pairs of seats will be in alternating ‘honeymoon’ and ‘divorce’ layouts, where two seats are close together, with the row behind it having the two seats far apart, like on the Emirates or Etihad A380s, Qatar QSuites, or United Polaris
Emirates A380 with alternating ‘honeymoon’ and ‘divorce’ seats.
United Polaris

This is because the seat map would usually show the difference between the pairs of seats close together and those far apart, because the middle seats are very different depending on which row you choose, so seat maps usually make this obvious. The seat map may also show the difference between the ‘true’ window seats and those window seats that are closer to the aisle.

Here’s the Expert Flyer seat map for the Etihad A380 business class:

Etihad A380 seat map showing the different types of middle seats and window seats
  • The big question for me that remains is whether this seat will be (forward facing) reverse herringbone like the Cathay Pacific A350 business class, where every pair of middle seats is in the same position across the cabin, or if the two middle seats will be forward facing, but each row staggered (n\either close together, or far apart), like the Qantas 787/A330 seating

For staggered configurations, some airlines choose to display that on their seatmaps, while others do not. So it’s too early to say if it will be one or the other.

Note the different seat layouts in the two images below but the almost identical seat maps:

Cathay Pacific A350
Cathay Pacific A350 seat map
Qantas A330 Business Class middle seats — note how they alternate between rows
Qantas A330 seat map — note how the alternating rows are not acknowledged

Bottom line

I would be very happy to see either a reverse herringbone seat like what Cathay Pacific has, or a staggered 1-2-1 forward facing seat like the latest Qantas business class seat. Both are a dramatic improvement on the current Virgin Atlantic Upper Class seat.

I’ve flown both several times, and have a slight preference for the reverse herringbone, especially on Cathay Pacific as the head shroud provides more privacy, though both are excellent.

Of course, this seat map may not be completely accurate, and there’s still plenty of optionality Virgin Atlantic could include in the design to differentiate themselves from their competitors. I’ll be watching with keen interest as more details are released — Virgin Atlantic has always been a bit ‘kooky’ as an airline so it would be great if the new seats had some features not seen on other airlines.

What type of seat do you think Virgin Atlantic has chosen for their A350s?


  1. How does VS display seat maps for their ex-Air Berlin aircraft? If I remember correctly, those planes don’t have herringbone seats…

  2. Honestly, I can’t think of them choosing the staggered or reverse herringbone seats which makes me believe it could be a seat never used before, possibly something similar to this :

    Also, interesting to note that the flight does not show up on and it shows it is operated by an a350-1000 on the Virgin Atlantic website, however, takes you to an a330-300 seat map when going to select seats

  3. As the first VS product launch since Delta became the largest shareholder, it will be interesting to see whether DL asserts its rights and pushes for the Thomson-made Delta One suites – forward facing, 1-2-1 layout with privacy doors as it has on its own A350s – in order to align the DL and VS products.

    That would be a nice product but would signal that the days of Virgin/SRB being free to do their own product strategy are at an end.

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