Virgin Atlantic’s Cabin Refresh: No Business Class Doors, But A Swish On-Board Lounge

As expected, Virgin Atlantic has just revealed their brand new Upper Class seat, which will debut on their newly delivered Airbus A350-1000s this year. The airline is expected to take delivery of 12 of these planes, with all the planes joining their fleet by 2021 (hopefully the newly ordered A330-900neos also get these seats).

This comes just a couple of weeks after British Airways revealed their new Club Suite, which will also debut on their A350-1000s this summer.

So, what should we expect from Virgin Atlantic’s new A350s?

New Virgin Atlantic Upper Class experience

Virgin Atlantic is not only introducing a new business class seat, but they’re also modifying their onboard bar concept.

New Upper Class seats

Virgin Atlantic’s new Upper Class product will consist of modified reverse herringbone seats.

They’ve selected a Cirrus NG seat reverse herringbone seat, which is similar to the seat you’ll find on many American and Cathay Pacific planes, though the configuration of the center seats is different.

While these are heavily modified seats, disappointingly they won’t feature doors. Rather they’ll just feature partitions that give you a bit of extra privacy, but it’s a far cry from a door.

I’ve seen some people refer to them as half doors, but that seems quite generous. Virgin Atlantic says that this is a way to maintain a social interaction between passengers, and also with the crew.

Virgin Atlantic’s new A350-1000 Upper Class cabin will feature a total of 44 seats, spread across 11 rows in a 1-2-1 configuration.

The seats will recline to create an 82″ bed, so unlike the old Upper Class seat, you’ll no longer have to flip the seat over to turn it into a bed, which I’d consider to be great news.

Each seat will also feature an 18.5″ TV screen. Since this is Virgin Atlantic, they’re also introducing personalized mood lighting at each suite, and better reading lights. Furthermore, they’ll introduce a deep mattress pad, and what they call the thickest pillow in the sky.

In many ways this is very similar to British Airways’ new seat, except it doesn’t have nearly as much privacy.

New Upper Class lounge

Virgin Atlantic is known for their Upper Class onboard bar, though I’d argue that nowadays they’re no longer actually that great. Other airlines have more impressive bars, and personally I find that they can be quite bothersome, as people tend to get quite loud and drunk, and it can disturb those trying to sleep in seats nearby.

With that in mind, Virgin Atlantic is instead creating an eight person lounge, known as “The Loft.” The company behind the lounge is the same company that designed their original onboard bar, as well as Emirates’ onboard lounge.

This will also be located near the entrance to the plane, so the area will also act as a lobby of sorts for those boarding.

Personally I’m a big fan of this change, since it allows passengers to still be social, while hopefully encouraging them to be a bit quieter.

Virgin Atlantic premium economy & economy cabins are all new too

Virgin Atlantic is also introducing new premium economy and economy products, though again, don’t get too excited.

New premium economy seats

Virgin Atlantic’s new premium economy cabin on the A350-1000 will feature 56 seats, which will be in a 2-4-2 configuration (which seems quite tight, given that economy has just nine seats per row). Each seat will feature a 13.3″ screen.

Virgin Atlantic has chosen the Collins Aerospace MiQ seats, which are perfectly fine, though hardly revolutionary.

New economy seats

Virgin Atlantic’s new economy cabin will be in a 3-3-3 configuration. The first four rows of seats will feature 34″ of pitch, matching their concept on other planes, where they have an extra legroom economy section in addition to premium economy. The rest of the cabin will feature 31″ of pitch.

Virgin Atlantic has selected the Recaro CL3710 seat for the cabin.

What routes will feature the A350?

Virgin Atlantic has scheduled their first A350-1000 flight between London and New York JFK on September 10, 2019. The airline will initially operate the A350 on the route 6x weekly.

The airline plans to increase A350 service on that route over time, so you can expect that New York is their initial focus.

This contrasts to British Airways, which is putting their new A350s on flights to Toronto and Dubai.

My take on Virgin Atlantic’s new cabins

Given the amount of hype surrounding these cabins, I’m a bit disappointed. Economy seems about what you’d expect, premium economy is fine though nothing innovative, and Upper Class isn’t quite as good as British Airways’ new Club Suite.

They’re essentially introducing reverse herringbone seats in business class, except they have Virgin Atlantic touches, like personalized mood lighting. Don’t get me wrong, this isn’t bad at all, but it’s nothing to get excited about.

Virgin Atlantic does say that they’ll eventually reconfigure existing planes, though no timeline has been given for that yet.

What do you make of Virgin Atlantic’s new A350 cabins?

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Britsonaship Guest

@Bagpuss you hit the nail on the head with your post, we have been travelling with Virgin for nearly 14 years using a mixture of PE and UC. they have been our goto airline as their seat offerings were perfect for me who is a little larger than your typical person with a 32" waist. looks like we might be jumping ship to BA`s A350 Club World offering if Virgin move our Favorite routes to this configuration as Virgins offering no longer fits (so to speak)

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Sheila New Member

After flying Virgin 6 times in the past 3 weeks, can I trade my mood lighting for a dedicated ac nozzle? #sweating

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Chris Guest

@ Bagpuss, you worded it perfectly for me, as a PE traveller, with a disability that requires a back brace on a less than slim frame, the backward move from Virgin will likely mean I am unable to fly in the future, especially if, as stated, they refit other aircraft to this backward standard, I am so very disappointed. VA refitted the four A330-200 brought in to fill the Dreamliner gap, PE has a 17.7" seat width (same as economy) and 36" of pitch, this is nothing more than extra leg room seating, if those PE seats have the hard sides they'll only suit those who are extremely thin. As a previous poster commented, the A350-1000 is devoid of a foot rest too, perhaps due to a loss of 2" of pitch. I too am disappointed that One Mile at a Time have skimmed over the substantial loss of seat width, likely they have their reasons why.

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Bagpuss Guest

I'm actually angry at Virgin here and I wonder if they are stupid. As their own website confirms, PE seats are a whopping 2.5 inches less wide than on other aircraft ( 18.5 vs 21 ) and UC has declined 2 inches ( 20 vs 22 ). With all the nice cabin width to play with there is no need to reduce UC seat width to current BA and Lufthansa mediocrity size. There are airlines running the A350 who show what can be done with business class. Even now BA, with the current poor 20 inch BA product is to be replaced with seats substantially wider ( 23 or 24 I read ) and I hope they do well with them, whereas I hope Virgin get the reaction they deserve and do badly. What causes me real anger though is what affects me - the terribly reduced PE seats. No, they are not 'fine' as the article states. 2.5 inches less is robbery. Of course, they had to cut them if their UC seats are coming down too, but I just don't see the arithmetical justification for losing seat width in a four abreast A350 UC cabin in the first place ! So now the PE seats have an extra 1.1 inches over economy ( oh wow ), which is hardly premium and certainly a big come down on previous Virgin PE seats. Bear in mind too, because of the hard sides in PE, you really have to be able to fit in that space, unlike in Economy where there is a degree of 'spill thru' possible. To my mind, Virgin's PE is/was their best judged, sweet-spot product and a draw to use themhands down over other airlines. Now they have spolied it. The 21 inch PE seats are great for coping with larger people who won't waste their money on UC. The old product is brilliant and now they have eliminated the core reason to use Virgin, certainly on the A350 and if they fit them on other types, then in general too. And by the way, on an A350, you can have 18 inch seats. Virgin states 17.4. Haha of course 18 would be to close to PE's 18.5. See how they box themselves in here. They reduce the width of UC and PE can't embarrass that so they have to get tighter, then conversly the possibilty of having wider economy seats that an A350 allows for cannot be taken as that would be to close to their new PE width. How stupid in the first place to narrow the UC seats. They should have widened the product if anything, like BA will offer on their A350. They should have had wide UC seats, maintained the established PE width of 21 and utilised the nice cabin width to offer 18 in economy. These products would be great incentive to buy instead of other airlines. Instead Virgin have been stupid. Indeed, the only densification benefit to them is perhaps an extra seat in PE. Wow, what a gain eh,at the expense of going backwards with both UC and PE and limited what might have been done in Economy. How stupid. I ordered a lovely diescast metal 200 scale A350 in Virgin colours, excited for Virgin and pleased to have in my collection the best airliner in the colours of the transatlantic routes best airline. Now having found out the reality of Virgin's one step forward two steps back cabin changes, I feel somewhat, meh. So yeah, Virgin are stupid and I am disappointed if not angry.

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Donna Diamond

I just flew Delta One Suites to Paris a few weeks ago and while the new design is a big improvement, and the doors nice, I wouldn’t discount the new Virgin Atlantic seat because it doesn’t have them. The seat looks great, much better than the current Upper Class seating, so I’m looking forward to booking with them.

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