Fascinating: Good Morning America Interviews United’s CEO

I promise our coverage of this United incident is slowly coming to an end, and there will be several miles & points posts today. However, Good Morning America just had a fascinating interview with United’s CEO, Oscar Munoz, that I think is worth sharing.

This follows United management responding to the situation horribly for 48 hours, only to finally issue a real apology after their market cap dropped somewhere around a billion dollars yesterday. Here’s the interview, where they ask him some really good and tough questions:

Some of the questions he’s asked include:

  • What did Oscar think when he saw the video a person being dragged off one of his planes?
  • Why wasn’t United’s “shame” initially communicated, if that’s how they felt?
  • What will United be doing to make sure this never happens again?
  • What does the passenger in question deserve from United?
  • Was the passenger at fault in any way?
  • Has Oscar considered resigning, given how poorly this situation has been handled?

If you have a few minutes, this is an interview that’s worth watching. Ultimately we don’t know whether this apology is sincere or forced — up until now Oscar has seemed like a good guy who wanted positive change, though his response the first 48 hours doesn’t reflect that. However, I don’t know how much of that was driven by United’s legal department rather than their PR department. He seems sincere in this interview, and I’m tempted to believe he’s a “good guy,” and has largely been failed by the people around him.

I’m happy to hear Oscar admit that part of the problem is that the systems United has in place don’t allow their employees to use common sense, and that’s on him to fix (that’s what Travis wrote about yesterday). It’s also nice to see him realize that they need to evaluate the ways they use law enforcement onboard their aircraft when it comes to enforcing non-safety concerns.

What do you make of Oscar’s Good Morning America interview?


This has been a quickly-moving story with myriad updates. The full coverage of the United incident from the One Mile at a Time team is as follows:

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Lins Guest

@Ted - well put!

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schar Guest

Good were the days where airline passengers were seen as valuable customers and not as cattle like they are today.

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Ted Guest

Oh, brother, even now he sounds weak, feeble, and really pathetic. I would not trust him -- as a leader -- as far as I could throw him. He was forced into a corner and was defensive, defensive, defensive. Now he is contrite. It stinks of 'let's try this.' At a million and a half dollars a year salary, all the systems he talks about should have already been in place. Duh. That phrase "it is never too late to do the right thing" is idiotic and, I find, is insult to injury. Stop repeating it, foolish man. Of course, it is too late. Of course he should try to recoup his utter failures. But, what a pathetic, 3rd grade way to go about it. Nope, I'm not convinced that United is in good hands. Nor do I believe they are any different today than they were on Monday. And, I see no sign that there has been an epiphany. Same old attempts at damage control, but no determination to change significantly.

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callum Guest

Coming to an end? But you've only published 11 articles on the incident, I'm not sure we've heard nearly enough about it yet!

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Melbcollege Member

Look from outside US, the sad part of this story for me is how American treated each other, airlines staff with passengers, passengers with passengers, police with passengers,CEO with staff and passengers and bloggers! We are taking about a human being not a dog drag out of a plane! It is really sad and scary to watch this.

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