Why United’s Incident Is A Much Bigger Deal Than You May Think

Seems like at least a half-dozen times a year Ben reports on an unruly passenger being escorted off a plane, sometimes forcibly, sometimes not, almost always involving a fellow passenger recording the incident on video. It’s become, for better or worse, pretty routine. It’s easy enough to glance at a headline and scroll down.

Being in the OMAAT world as a contributor, commenter or regular reader, and being involved with the miles-and-points and aviation world directly or even tangentially gives you a certain bit of distance from this kind of situation, a certain inside-baseball-y “oh, well you have to obey a flight attendant’s orders!” kind of knee-jerk reaction.

This is not that kind of incident. It’s doing this incident an injustice to say it’s “gone viral.” Prank calls, parody music videos and misguided Pepsi ad campaigns go viral; this is an example of citizen journalism in action. What was a line-item news story on some miles-and-points blogs this morning has now dominated my social media news feed, and, in very quick order, become the topic of discussion in offices and in public.

United

This is no longer the kind of altercation you can nitpick with a technical interjection about “well, he should have asked for $1,000 in vouchers” without sounding tone-deaf. Because the conversation has moved on. It’s no longer about involuntary denial of boarding (or being kicked off a plane to accommodate United crew).

It’s about a massive overreach of corporate authority, a horrifying use of violence when utterly unnecessary, and generally thuggish behavior that’s tolerated because, through years of (rightly) valuing our collective security above all else, we have given airlines authority backed up with the tools of law enforcement to handle business matters with the subtlety of a bludgeon. When an airline’s revenue management task force can enforce their bottom line with physical violence and a non-threatening older man is bloodied as a result, people pay attention.

United

So what’s the point of this post? Just to say that this is (or is becoming) a much bigger story than it might have appeared at first glance. That a lot of people are upset, and offended. Does the video show a race issue? Probably not, but if people on your social media feed or in this comments section believe it is a race issue, and you disagree, listen to them and ask why rather than dismiss them: given that traveling in the United States as a nonwhite person or someone of a different nationality or ethnic background has gotten more… complicated (to say the least) in the last 100 days, it’s no wonder so many people have their antennae up.

Social media and iPhones with video cameras have changed the nature of breaking news in our world in recent years. No longer can you predict what story will resonate and what story will fizzle out.  (I mean, literally after months and months of a presidential candidate spewing offensive crap, it took the discovery of a ten-year old Access Hollywood video to gain national outrage.)

This story is resonating, big time. It’s more than just about overbooking or technical regulations or obeying the crew’s orders.

It’s resonating because these videos show a shocking and horrifying lack of empathy that, for many, encapsulates 2017 in a nutshell.

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Dora Guest

If you attack others solely because they have a different skin, its wrong. but if they happen to be irritating, disobedient to "justified rules" by the authorities, cause chaos, etc, etc, dont be afraid to take actions. I am an asian and I totally think this Viet man is to blame.

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paula Guest

Nick I LOVED your article and agree 100%!!!! The first article I have read that actually goes in to the "WHY?" I'm amazed at some of the comments from people who, in my opinion, just don't get the deeper ramifications of actions like this and a trend in America's corporations of total power, greed, and abuse. Keep reporting like you are.

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Christopher Trinidad Guest

I'm lucky to have switched to an Asian airline leaving all my status with United behind a few years back. The stark contrast could not be more apparent (also taking into account different economics as well as the US aviation industry as a whole post 9/11). My bad experience: EWR gate agent boarding a 757-200 bound for SFO asks me to check my tumi carry on. It was clearly discrimination as I asked him for a reason and he said we don't have enough room (and I ducktaped one edge cause I knew the 757 overhead bin ive scratched it before). They tagged my bag, I was able to fit my luggage because I didn't want to check it in, but he ends up holding the plane for 10 minutes to search from front to back my bag. Then forcefully pulls out my bag and I argued my case without raising my voice, to which he said: if you don't listen to me you can leave the flight. I state this because it is consistent with the fact that agents and employees stretch their muscle to over exaggerate and use the "UNITED contract" to make themselves venerable / take the shortcut in resolving an issue. I wish the doctor and his family well. Also I believe that at the very least this has everyone discussing and sharing their negative (at times positive) experience with the United and by extension the US major carriers. I am glad that there are more options for people to travel (the big 3 have a very very very long way to go for customer service). Time to stop telling us in your boarding video how proud you are of your United family and us as loyal customers. Like any other industry, you earn our business. Munoz got it right in his recovery to save face interview: he paid, he was boarded, then asked to leave involuntarily.... so you call authorities who ALWAYS use force when they feel like they aren't in control.

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sue smith Guest

I had a similar situation in Chicago in 2007 and sued the Chicago police department. The crew lied and the police were abusive. I had to pay a fine two years later (it was just easier than fighting it) because I didn't sue the airlines and got arrested because of the passenger next to me. I was 51 and just had bilateral knee surgery and was pulled down wrought iron unstable stairway. I was arrested in front of the whole flight and even the one steward said I wasn't involved. The policewoman said she didn't care. Shame on the airlines but also shame on the man provoking the situation. I just cried and was chained to a cement pail at the police station, detained for hours, and interrogated by the FBI.

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Paul Riley Guest

Not a new problem, this happened to our Family 20 years ago on a Sri Lanka flight London to Sri Lanka via UAE. My father had paid for his 10 month old Grand daughter to have a seat, she got booted to a crib, so a crew member could fly to UAE for a Christmas Wedding. We were offered no compensation at all.

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Meet Nick, OMAAT Contributor
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