Silvercar Expands To Charlotte

Filed Under: Rental Cars
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I’ve written extensively about Silvercar, including my recent rental experience with them in OrlandoSilvercar is an innovative rental car company available in over 20 US markets markets, which exclusively rents Audis (they used to just rent the A4, but in the meantime they have added Q5s and convertible A5s to their fleet).

Each car is equipped with free GPS, wifi, and satellite radio, and Silvercar has a fair fuel plan, where they’ll fill up your tank for the “market price” plus a $5 refueling fee.

Silvercar-Benefits

I feel like they charge a reasonable premium for what they offer, though admittedly everyone values things like this differently.

As of now, Silvercar is available in the following locations:

  • Austin — AUS
  • Chicago — ORD
  • Dallas — DAL
  • Denver — DEN
  • Ft. Lauderdale — FLL
  • Las Vegas — LAS
  • Los Angeles — LAX
  • Miami — MIA
  • Miami — South Beach
  • Newark — EWR
  • New York City — Brooklyn
  • New York City — Brooklyn Downtown
  • New York City — Manhattan
  • Orange County — SNA
  • Orlando — MCO
  • Phoenix — PHX
  • Salt Lake City — SLC
  • San Diego — SAN
  • San Francisco — SFO
  • Seattle — SEA
  • Tampa — TPA
  • Washington — IAD

Silvercar has been growing nicely, and understandably one of the biggest hurdles standing in the way of trying Silvercar has been their lack of locations compared to the “big guys.” The good news is that they keep expanding, especially now that they’ve been acquired by Audi.

Silvercar has announced that they’re adding a new location — they’ll be opening a location at Charlotte Douglas Airport as of September 17, 2018. This is part of Silvercar’s goal of doubling their number of airport locations by the end of 2018.

Silvercar at Charlotte Airport is open from 5AM until 11PM, though if your flight arrives late they’ll typically wait for you, as needed. The Silvercar facility is located at 3101 Yorkmont Road, Suite 1650, Charlotte, NC, 28208, just a short drive from the airport.

One of the downsides to Silvercar is that they almost never have on-airport locations, but I’ve never found that to be an issue, as I’ve always been impressed by their airport pick-up experience. 

Rates at Charlotte start at $59 per day plus tax for an Audi A4 or $79 per day plus tax for an Audi Q5.

For example, a two day A4 rental including taxes and fees would cost you $155.95 (the taxes and fees are pretty substantial).

The good news is that there are plenty of opportunities to save money on the cost of a Silvercar rental. For one, if you have a Visa Infinite Card (like the Chase Sapphire Reserve®) you can always save 30% on the cost of your rental of at least two days. Simply enter promo code VINFINITE at the time of booking. That would bring down the cost of a two day rental to $110.33, or $42 per day before tax.

If you haven’t yet rented from Silvercar, they have a generous referral program, where you can get $25 in cash after your first rental if you’re referred by an existing customer. If you enter my code, BSCHLAPPIG, at the time you sign-up for Silvercar, you’ll get that after your first rental (and I’ll get the same). Just go to the top right of silvercar.com and click on “sign-up,” and then enter your email address and password. Once your email address has been verified you can log-in and enter the above referral code.

The above two promotions should be combinable, and in many cases should put a rental into a comparable price range to a basic rental from another car rental company.

Anyone plan on renting from Silvercar at CLT?

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Comments
  1. @Lucky could someone explain to me what Silvercar’s strategy in the New York metro area is? I called today looking to book a reservation. Was told they offer no services (bus, pickup, uber/lyft??) in order to get you from any of the metro New York airports to their locations. I get that its expensive *near* the airport, and I’m sure there’s enough local renters that can pick up at these locations, but really? you’re trying to compete as a rental car company, and I am supposed to take a cab to your location that’s nowhere near where I am? sorry that makes absolutely no sense, and they were of no help to me on the phone. pass. I’ll go elsewhere.

  2. When I did it when they launch the program a few years ago in San Francisco, they literally brought the car to your hotel and picked it up there. So that was great.

  3. you have an obligation to disclose if you are being compensated by them-this reads dangerously close to an advertisement. I get that the game we all used to play with mileage running and etc has dried up now, that’s just a function of the economic cycle, but you still need to have some standards. (Just my two cents from a reader who was here when ask lucky was a 6 year comment chain)

  4. @ rougere — The extent to which I’m being compensated is clearly disclosed in the post. Like anyone else, I have the ability to refer people to Silvercar, and after they make their first rental we both get $25. I have no other financial relationship with Silvercar, I just like the brand.

  5. So, I really wonder whats going on here. I have used their services in AUS a few times.

    (as far as this post goes, that’s easy enough – any news is a good opportunity to build up some SC credits)

    If I had to bet my own cash, I would guess this company does not make money, and that Audi can ultimately justify the loss as a marketing cost, as a way to move some cars and quietly spread the Audi experience, etc. If they get it to breakeven, then it’s like getting marketing and test drive exposure for free.

    Who does it serve? The price differential from the competition is smaller during the week – so maybe, just maybe, corporate and business renters, not on corporate contracts, who have the leeway to travel with someone who is not the lowest priced vendor, can use this service. How big is this pool? I don’t know.

    On the weekends, in many places, the price differential is so great that its tough to justify. Once you’ve rented an A4 the novelty wears off. Last time in AUS I got a Kia Soul for less than half the price and was surprised at what a nice ride it was. I rather enjoy trying different vehicles, particularly for half the price of Silvercar. I suspect most people are more price sensitive on the weekends on their own dime

    If it had a long term, profitable future I bet the original VC’s, guys like Austin Ventures, would still be in it. So enjoy it while it lasts, I guess, but I’m certainly over it.

  6. I live in CLT. This is going to be a hard no for me. The location for their rental counter is over 4 miles away from the arrival level, which is only about 3 miles shorter than going to the Center City. If they were on Wilkinson Blvd right outside of the airport, then maybe; but it’s a steep ask to have to go further and pay more. All of the other rental counters are on site and about 20 yards outside of baggage pickup, so no train or bus.

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