Silvercar is my favorite car rental company out there, and I’ve written about them extensively. They do things differently than most other rental car companies. Their fleet consists exclusively of Audi cars, and they offer free GPS, wifi, and satellite radio, and they have a fair fuel and toll plan.
Usually I hate renting cars, but Silvercar takes the frustration out of the car rental experience, in my opinion.
In March 2017 it was announced that Audi was acquiring Silvercar. As such it made sense for them to work together more closely, given that Silvercar exclusively rented Audis.
The two companies announced at the time that they intend to cooperate closely to expand the range of mobility products and services offered in the US. In addition to the core business of Silvercar, they also intended to further develop Audi mobility services in the US market.
In the past year or so we’ve seen Silvercar expand significantly, adding many new airport locations, which has been great news, as they now approach two dozen locations.
Furthermore, Silvercar has expanded the range of cars they offer. Initially they only rented A4s, then they added Q5s to their fleet, and then they added A5 convertibles. I imagine this expansion has largely been made possible by Audi’s acquisition.
Silvercar has made a further interesting announcement today. Specifically, Silvercar is being rebranded as Silvercar by Audi.
As the email describes it:
We’re changing our name, but not the awesome service you already know. As our service grows to include more locations, more cars, and better, easier ways to rent a car, we have to grow with it…
We’re looking forward to bringing you even better customer service and more eye-catching Audi model options in even more places around the country.
This is obviously a subtle change, though I mention it because I do wonder if this is part of some larger changes to come with Silvercar and Audi… hopefully positive ones.