ITA To Become Italy’s New National Airline, Replace Alitalia

It would appear that this could actually be the end for Alitalia, as Italy’s government has signed a decree to establish a new national airline.

Alitalia to be replaced by ITA

Details have now been revealed about Italy’s new national airline, which will be the successor of Alitalia. A decree has been signed by Italy’s Economic Development Minister, Finance Minister, and Labor Minister, in support of the new airline.

Italy’s new national airline is for now being referred to as “Newco,” but the expectation is that it will have the name ITA (which stands for Italia Trasporti Aereo). ITA is expected to launch in early 2021.

Italy’s Transport Minister has stated that the new airline will “bring Italy to the world.” She claims that the new airline will represent a “clear discontinuity” from the past.

The establishment of this new company is the first step towards creating a new national airline, which Italy’s Finance Minister says will be “a quality carrier capable of competing on the international market,” which will be “solid and sustainable.”

Why is a new airline even being created?

Alitalia has been in limbo since 2017, when Etihad cut off the airline. Etihad had owned a 49% stake in Alitalia, but didn’t want to sink any more money into the airline, realizing a turnaround was unlikely to ever happen.

At that point the Italian government started supporting the airline, while trying to find a private investor. As you may have guessed, roughly zero progress has been made there in the past three years.

Based on that, the Italian government has decided that:

  • There’s value in having a national airline in Italy
  • It’s more efficient to start from scratch than to try and fix Alitalia

There are lots of questions, few answers

The reality is that as of now there are very few details about what Italy’s new national airline will look like. Just about the only thing that has been clarified is that the airline will be full service, rather than being a low cost carrier.

I sure have lots of questions, including:

Bottom line

Italy’s government is now taking concrete action towards creating a new national airline that will replace Alitalia. The airline will be named ITA, and the plan is for it to be a full service, global airline.

While the government promises that the new airline will offer a “clear discontinuity” from the past, I’m skeptical. Nonetheless I’m very curious to see how this situation evolves.

What’s your take on Italy’s new national airline?

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Joe Mattioli Guest

I go to Italy yearly and I've been going to Italy for 45 years I WONT fly Alitalia ever the again . I think I've flown them once in the last 25 years. I hope the new Airline takes flying a bit more serious

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VegasTony Guest

ITA is the new name of a Brazilian Airline coming in March 2021. I doubt there would be two carriers with the same name.

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KK Member

Sounds like Alitalia v4 (Always Late In Take-off And Late In Arrival).

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Andy Diamond

Quite frankly, Alitalia this year proved to be one of the more reliable European airlines. They obviously reduced their schedule, as compared to pre-COVID, but then really stuck to their commitment as far as I could tell. And yes, totally agree with Tom, that ITA will only be the company name, not the brand name.

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MEL S GAGLIARDO Guest

GLENN T. I, BEING ITALIAN & VERY PROUD OF IT; DON'T APPRECIATE YOUR COMMENT ON " ITALIANS BEING BEING LAZY " WE HAVE OVER 3,000yrs. OF HISTORY TO SHOW OUR CONTRIBUTIONS TO THE WORLD.YOU COULD BE MORE NICER☆☆ WE ITALIANS TRY NEW THINGS &OUR VENTURES WE SHARE WITH THE WORLD.

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