I am really excited about this development, even though the details are still limited.
Hyatt and Small Luxury Hotels of the World (SLH) have announced a new loyalty partnership. The launch of the partnership is scheduled for the end of the year, so we don’t yet have many details, but I imagine they’ll be sharing more details in the coming months and weeks.
With this partnership, World of Hyatt members will have the opportunity to earn and redeem points, as well as earn elite night credits, when staying at SLH properties. It would appear that these benefits will be available when booking an SLH stay through a Hyatt booking channel.
Grossarler Hof in Austria, an SLH property
SLH has more than 500 independently owned luxury hotels around the world, though it hasn’t yet been announced how many of those properties are partnering with Hyatt. I imagine it will be up to the individual hotels whether or not they want to participate in this, so it will be interesting to see how many hotels join as part of this partnership.
Like I said, there’s a lot we don’t know yet:
- Will World of Hyatt members earn the same number of points at SLH properties as they do at Hyatt properties (five points per dollar, plus elite bonuses)?
- Will redemptions at SLH properties follow Hyatt’s traditional award chart, or will each Hyatt point be worth a certain dollar value towards a redemption at an SLH property (hopefully the former)?
- Will there be any elite perks or reciprocal status opportunities between Hyatt and SLH (SLH does have three membership tiers)?
I love the concept of this partnership so much. SLH has some stunning, boutique properties, and being able to earn and redeem Hyatt points and stay credits at these properties will be awesome.
Hayfield Manor in Ireland, an SLH property
Hyatt’s biggest weakness is how small their global footprint is, so having more properties at which points can be earned and redeemed, as well as being able to earn elite nights at more properties, is great. I especially love that these are all unique properties — all else being equal I’d much rather stay at a unique hotel than a cookie cutter property.
This partnership is very similar to what Starwood has with Design Hotels, where select Design Hotels have a marketing partnership with Starwood. With this you can earn and redeem points, as well as receive elite night credits for stays when booking through a Starwood channel.
I can’t wait to see the full details of this partnership, as this would definitely cause me to stay at some SLH properties. Their hotels have often tempted me, but the lack of association with any mainstream loyalty program has largely prevented me from staying at them.
What do you make of the new partnership between Hyatt and SLH?
(Featured image courtesy of Hotel Le Strato)