Update: This article contains mentions of the Hilton Honors Surpass card whose terms have expired and are in the process of being updated. All other offers reflect accurate offer terms. Learn more about the current offers here.
The US American Express Membership Rewards program has just launched a transfer bonus that has the potential to be valuable.
Transfer Amex points to Hilton Honors with 50% bonus
Through April 14, 2020, the Amex Membership Rewards program is offering a 50% bonus when you transfer points to Hilton Honors. Points ordinarily transfer at a 1:2 ratio, meaning that during this promotion points transfer at a 1:3 ratio.
Should you transfer Amex points to Hilton?
Personally I value Amex points at ~1.7 cents each, while I value Hilton Honors points at ~0.5 cents each. A 1:3 transfer ratio makes this a nearly “even” transfer by my valuation of points.
It’s worth noting that my valuation of points is intended to be conservative, and there’s always ways to get hugely outsized value by using points properly.
Hilton does often sell points for 0.5 cents each, and I’ve written about some of the best ways to redeem Hilton Honors points. If you don’t otherwise have easy ways to earn Hilton points, I think there are lots of circumstances where it could make a lot of sense to transfer Amex points to Hilton with a specific use in mind:
- The Waldorf Astoria Maldives and Los Cabos can be booked for 125K Hilton points per night, which is ~42K Amex points per night
- The Waldorf Astoria Beverly Hills and Amsterdam can be booked for 95K Hilton points per night, which is ~32K Amex points per night
Those are just a couple of examples. I don’t think this will always be worth it, but with a specific use in mind, and after crunching the numbers, I do think this promotion has the potential to be worthwhile.
Earn points with Hilton Amex Cards
There are so many great uses of Amex points, so personally if at all possible I’d try to earn Hilton Honors points through other methods. In addition to being able to buy points outright, it’s worth being aware of the co-branded Hilton Amex credit cards, including the:
- Hilton Honors American Express Card (review)
- Hilton Honors American Express Surpass® Card (review)
- Hilton Honors American Express Business Card (review)
- Hilton Honors American Express Aspire Card (review)
Those are some great ways to rack up Hilton points.
For the next several weeks, Amex is offering a 50% bonus when you transfer points to Hilton Honors, meaning the transfer ratio is 1:3.
This has the potential to be a good deal with a specific use in mind, though personally I’d rather acquire Hilton points in other ways, and save my Amex points for something else.
Do you plan on transferring Amex points to Hilton with a 50% bonus?