Transfer Amex Points To Hilton With 30% Bonus (Targeted)

The American Express Membership Rewards program has just launched a new targeted points transfer bonus, which is one we’ve seen several times in the past. Some will find this to be worthwhile, though personally this isn’t one I’d necessarily recommend taking advantage of.

Transfer Amex points to Hilton Honors with 30% bonus

Through Sunday, December 31, 2023, the Amex Membership Rewards program in the United States is offering a targeted 30% bonus when you transfer points to Hilton Honors.

Points ordinarily transfer at a 1:2 ratio, meaning that during this promotion, points transfer at a 1:2.6 ratio. In other words, you get 2,600 Hilton Honors points for every 1,000 Amex Membership Rewards points transferred.

There are lots of great credit cards in the US that earn Amex Membership Rewards points. When it comes to transferring Amex points, you can expect that conversions to Hilton Honors are typically instant. Make sure that you see the bonus at the time that you make the transfer — it’s possible that not all members will be eligible for this.

On average we see a few transfer bonuses every year from Amex Membership Rewards to Hilton Honors. So far this year we’ve seen 25% and 30% bonuses, so this is in line with the better of those offers.

Should you transfer Amex points to Hilton?

Personally I value Amex points at ~1.7 cents each, while I value Hilton Honors points at ~0.5 cents each. Based on my valuation of points and the 1:2.6 transfer ratio, you’re getting about 1.3 cents of value per Amex point. While not amazing, that’s also not terrible, and for many this could prove to be worthwhile.

It’s worth noting that my valuation of points is intended to be conservative, and there are always ways to get hugely outsized value by using points properly.

Hilton does often sell points for 0.5 cents each, and I’ve written about some of the best ways to redeem Hilton Honors points. If you don’t otherwise have easy ways to earn Hilton points, I think there are circumstances where it could make a lot of sense to transfer Amex points to Hilton with a specific use in mind.

For example, this could be worth it if you’re able to find standard room award availability at one of Hilton’s top properties, like the Waldorf Astoria Maldives, Waldorf Astoria Los Cabos, Waldorf Astoria Beverly Hills, or Waldorf Astoria Amsterdam.

Earn points with Hilton Amex Cards

There are so many great uses of Amex points, so personally if at all possible I’d try to earn Hilton Honors points through other methods. In addition to being able to buy points outright, it’s worth being aware of the co-branded Hilton Amex credit cards, including the following:

• Hilton Honors American Express Card (review)
• Hilton Honors American Express Surpass^® Card (review)
• Hilton Honors American Express Business Card (review)
• Hilton Honors American Express Aspire Card (review)

Those are some great ways to rack up Hilton points, especially with the bonuses currently available.

The information and associated card details on this page for the Hilton Honors American Express Aspire Card has been collected independently by OMAAT and has not been reviewed or provided by the card issuer.

Bottom line

Through the end of the year, Amex is offering a targeted 30% bonus when you transfer points to Hilton Honors, meaning the transfer ratio is 1:2.6. This has the potential to be a good deal with a specific use in mind, though personally I’d rather acquire Hilton points in other ways, and save my Amex points for something else.

Do you plan on transferring Amex points to Hilton with a 30% bonus?