Opening Soon: Tokyo EDITION Toranomon (You Have To Read This Press Release)

Filed Under: Hotels, Marriott

A much anticipated luxury Marriott hotel will be opening in less than a week…

Tokyo EDITION Toranomon opens October 20

The brand new Tokyo EDITION Toranomon will be opening on October 20, 2020. Unfortunately Japan’s borders are closed to most, so it may be a while until many of us will be able to check out this property.

For those of you not familiar with EDITION, it’s Marriott’s reasonably new and fast growing luxury hotel group, which is essentially intended to be like Ritz-Carlton for a younger generation.

Here are some highlights about what we can expect from the property:

  • It will feature 206 guest rooms, including 22 suites
  • The hotel is in the Tokyo World Gate building, which is a 38 story mixed use skyscraper; the hotel occupies floors 31-36, and the lobby will span two floors
  • The hotel will feature several dining outlets, including The Blue Room (an all day dining restaurant), a lobby bar, a specialty restaurant (opening in 2021), and a specialty cocktail bar (also opening in 2021)
  • The hotel will feature a spa, swimming pool, and jacuzzi
  • It’s located in Toranomon, so it’s not far from the Andaz Tokyo Toranomon Hills

Here are some pictures of the new EDITION Tokyo:

Tokyo EDITION guest room


Tokyo EDITION suite

Tokyo EDITION lobby bar


Tokyo EDITION all day dining restaurant


Tokyo EDITION specialty restaurant


Tokyo EDITION outdoor dining

The most ridiculous press release I’ve ever read

While I love the EDITION brand as such, I’ve gotta say that the press release about the hotel is possibly the most pretentious, verbose, and outrageous word vomit I’ve ever read… and that’s saying a lot.

For example, take the opening paragraph:

The premiere of The Tokyo EDITION, Toranomon represents a very delicate balancing act between the refined, elegant, simple and pure approach of Japan’s culture, style and traditions and EDITION’s passion, emotion, sophistication, perpetual subversion of the status quo and desire to break rules to create something entirely new and that has never been seen before. As a result of this unlikely combination, a new entity emerges out of these two disparate approaches whose sum is greater than its individual parts. This symbiosis is what makes the end result so magical. The Tokyo EDITION, Toranomon is a true bespoke, custom-made hotel embodying the best of the East and the best of the West. It defies categorization and simply cannot be placed into a box. It has its own unique and original identity.

Or in case you’re not familiar with the concept of a lobby, here’s how it’s described in the press release:

The hotel’s soaring public space was inspired by Buddhist temples and their structure, purpose and organization. They consisted of a central courtyard surrounded by various other structures, each with its own specific purpose. This central courtyard was used for ceremonies, gatherings, communal prayer and, in general, for people to come together and interact, congregate and create a community. It was a true communal space and experience. In much the same way and to achieve the same goal, The Tokyo EDITION, Toranomon’s two-story lobby, over 450ft (140m) in the sky, is a centralized space that operates and functions not only as a new and modern gathering place, but is also meant to facilitate and encourage communal and social interaction in all of its forms. It is where the hotel comes to life with a palpable, high energy created by bringing a diverse group of people together from all over the world. Several eating, drinking, entertainment and other experiences, each distinctly different in both look and feel, radiate from the Lobby in the same manner as the peripheral buildings do in a Buddhist temple. Each of these eating, drinking and entertainment areas has its own individual reality, yet still feels like part of the whole, and each can be enjoyed separately or together all in one night. As with all EDITION hotels, lines blur between work and play, eating and drinking, talking and thinking, solitude and socializing.

Folks, please, if you think I’m off base, please tell me. Someone please say “nope, actually that really inspired me, and now I understand what a lobby is,” or something. Because I’ll feel significantly more favorable towards this hotel if you just tell me I’m the one who is off base.

Redeeming points at the Tokyo EDITION

As you might expect, the Tokyo EDITION is a Category 8 Marriott Bonvoy property (the top tier), meaning a free night will cost 70,000 points (off-peak), 85,000 points (standard), or 100,000 points (peak). As usual, you get a fifth night free on award redemptions.

Currently the hotel has off-peak pricing loaded through the end of November, and then for the rest of the schedule it’s always standard pricing. I guess this could be a good opportunity during the Olympics next summer, should that actually happen as scheduled.

Just keep in mind that EDITION is one of the brands (along with Ritz-Carlton) where Marriott Bonvoy Platinum and Titanium members don’t receive complimentary breakfast.

Bottom line

It’s exciting to see yet another EDITION opening shortly. In fairness, Tokyo is a highly competitive luxury hotel market, so I’m not sure this property will stand out all that much when you have so many great choices. Still, it’s a solid opportunity for those looking to earn or redeem points.

EDITION is expected to open two more hotels in the coming months, in Reykjavik and Dubai. I’m particularly excited about the new Reykjavik property, given how few good hotels there are in Iceland’s capital. On top of that, EDITION will actually be opening a second property in Tokyo, which could debut as early as next year.

Anyone excited to check out the new Tokyo EDITION?

Comments
  1. The Financial Times’ Lucy Kellaway used to run an annual column called the “Golden Fleece Awards” which identified and mocked meaningless corporate PR-speak. This certainly deserves a nomination.

  2. Did United’s press department (before Josh Ernest) write this dribble? It sounds like one of their quarterly press released.

    At first I thought it would be a nice place to stay. Now it sounds like it’s way to pretentious to be taken seriously. I’d rather stay at a more humble hotel.

  3. The lobby and the restaurants look nice, a bit like Park Hyatt. The rooms, however, look basically like a better IBIS hotel…

  4. Definitely hilarious.

    These sentences are apparently translated from Japanese, but this is not a problem of translation. Original language should be meaningless (I couldn’t find it so far), often made fun as “poem”.

    Feel sorry for translators.

  5. Toranomon sucks. I worked there for 2 years and am not sure why anyone would want to stay there, regardless of how good this or the Andaz might be.

  6. Two words: pretentious verbosity.

    Really, they need an editor to review, edit and correct their use of language. They could begin by starting to eschew and abolish redundancy.

  7. LOL. This is called Archispeak. This is a very typical architect type of talk. This is what we say to developers to convince them of our concept for the project at hand. Often times the concept can be what actually inspired the design or it could be made up afterwards to justify why the space look the way it does. If you go to a critic session of projects in any architectural grad school, this is exactly type of stuff you will be hearing from students. Typically these kind of concept driven talk doesn’t leak into general public because they could careless (and roll their eyes). I’m surprised Edition PR team didn’t come up with their own stuff and just took what project architect told them word for word and repeated it publicly!!!

  8. The rooms are tantamount to an Emperor’s Liar juxtaposed with a delicious hint of Bonvoy to create an environment only a Category eight can attain………………………………..‍♂️

  9. Wow, that was quite a mouthful. Someone deserves an award for coming up with all that crafted BS in just a few lines. Someone has talent.

    I can’t be more excited for my Hyatt Globalist membership that will kick in shortly. Screw Marriott and my platinum status.

  10. I hope the pandemic doesn’t stop more Editions from being built. They are all about the public spaces, bars, restaurants, which of course are hurting right now. But that stuff will all be back eventually. Soldier on…

  11. I think we should cut them some slack.

    Perhaps they used an online translation tool to translate from Japanese to English, or maybe the press release was first drafted in Japanese and then written in English by someone whose isn’t very good at the language?

  12. Inspiring. Plan to plagiarize for a inspiring description of San Jose’s sewage treatment plant. Sadly, my 5 star rating and review of the Santa Clara County jail was removed by Yelp. “Come For The Food, Stay For The Sex”.

    As was our sheriff, Laurie Smith. “Best sheriff money can buy” after she took the 5th in the ongoing pay-for-play concealed carry permit scandal.

  13. Looks like a very sharp hotel. I’ve been impressed with the few Edition hotels I’ve stayed at thus far.

    The press release is funny, but not really anything special (I could be biased having worked in hospitality PR and communications).

  14. I often stayed at an airport Hotel in FRA. The wing I was in had fairly large rooms and a nice desk table and much more. This worked well during my 24 hour Jet lagged stay, with getting loads of work done at that desk. Sadly, I missed the reopening after a reflagging.

    I often read travel industry verbiage similar to this post, referencing the new minimalist attitude. How wonderful it is to have a smaller room, with no desk other than your knees and a Lobby full of loud rif raf!

  15. New luxury hotel openings in Tokyo generate a lot of buzz and guest traffic, even during the pandemic. The Japanese believe they have a unique culture that allows them to introduce new concepts unheard of in the West, hence the need for detailed, long-winded explanations to a foreign audience. It’s hard to make more concise when they feel they must explain their culture, so probably not the translator’s fault. I look forward to staying there on points someday.

  16. Reading it, the press release does get verbose, but I didn’t find it too bad to be deserving of ridicule. What’s worse is using Bitmoji reactions in an article while doing the said ridiculing. I think we need to leave that shit to Buzzfeed and 13-year olds on Twitter .

  17. it is opened already and there are some reviews on the internet already….

    For example.. the bathtub is extremely small.

  18. That gradually louder noise of an alarm bell when you passed the first few words? That would be the BS alarm, a feature, not a bug of the discerning reader.

    The bareness of the walls in the rooms is an intentional reflection of modern neuroplasticity which reacts to and learns from the environment while the dilithium crystal grow ever bigger, illuminating the hotel’s warp drive…

  19. @kevin. Exactly. It reminds me of how some of my classmates presented their Architecture studio projects during final reviews at the end of the term. I wasn’t as good at verbal diarrhea as some, but I graduated nonetheless. My guess is the architectural firm responsible for this project assigned the presentation to a new employee who just graduated from a western US or Canadian university.

  20. Is it me or is the Edition room design scheme starting to feel a little tired? These rooms look more or less identical to New York, Miami, or many other editions, which have been around for a decade at this point. I worry that this brand – whose entire reason for existing is to be fresh – is failing to do exactly that…

  21. I don’t like Edition hotels. The Ritz Carlton or St Regis is much better as a luxury option and usually cheaper. Pretentious is the entire summary. The staff are so pretentious that it comes across rude. When I was at another Edition hotel recently, we stayed at many hotels for getting different experiences and documented our experience. In all hotels the F&B was very reasonably priced for a resort hotel except for the Edition, and in all of the others one could use their Marriott status to obtain breakfast but the Edition charged Western hotel pricing for breakfast.

  22. Toranomon is a dead area that usually shuts down except for a couple of izakayas and a Lawsons. The bars are usually full of office workers drowning their sorrows and no decent restaurants are nearby.

    If you stay at the Andaz Toranomon (very beautiful), avoid the sushi restaurant on the top floor. Stupidly overpriced but with bland sushi. You’re much better off at a Sushi Zanmai chain that has superior fish.

    Sorry. Seeing the word Toranomon brought back some sad memories.

  23. Well, I like it and I would stay there. Guess I’m just that kind of hotel nerd, but I do like to know about the inspiration behind the design.

  24. Wait, it even gets better. Hope to stay there next September. Here’s what I found in the terms & conditions:

    “Guests are invited to elevate their stay in a lavished, Ian Schrager-conceived guest room and be rewarded with 5,000 Bonus Bonvoy Points. Needless to say, breakfast for two is on us.”

    Maybe this is a contest to fill all text fields until no single sign is left unused?

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