Even once the plane is fixed and certified by the FAA, there will be a lot of work required to get the plane back in the skies smoothly. For one, global regulators beyond the FAA will need to be convinced that the plane is safe. Beyond that, Boeing and airlines will have their work cut out for them convincing people that they should be comfortable flying the plane.
For quite a while there has been talk about Boeing possibly rebranding the 737 MAX, and it’s something that Trump even Tweeted about back in April.
What do I know about branding, maybe nothing (but I did become President!), but if I were Boeing, I would FIX the Boeing 737 MAX, add some additional great features, & REBRAND the plane with a new name.
No product has suffered like this one. But again, what the hell do I know?
— Donald J. Trump (@realDonaldTrump) April 15, 2019
It’s clear that a Boeing 737 MAX rebranding is underway, and this is something that was really started back when IAG signed a letter of intent to order 200 Boeing 737 MAXs. In IAG’s press release about the order, nowhere did they mention the term “MAX.”
Rather than referring to the planes as the 737 MAX 8 and 737 MAX 10, they referred to them as the 737-8 and 737-10. I would have to imagine that this was something that they discussed with Boeing.
Well, for the first time ever a 737 MAX has been produced with different branding. Ryanair has 135 Boeing 737 MAX 200s on order. Five of these planes have already been produced, though due to the grounding they’re not flying.
For those of you not familiar with the 737 MAX 200, it’s essentially a denser version of the 737 MAX 8. What’s interesting is how they’re painting these planes.
The nose of the fourth plane built says “737 MAX.” Meanwhile the nose of the fifth plane built says “737-8200.” So they’re adopting the “737-8” branding, but are adding “200” to it to differentiate it from the other 737-8s.
Looks like @Ryanair is dropping the MAX title from is new #737MAX200 aircraft. Instead of “737 MAX” on the nose the 5th aircraft rolled out of paint wearing “737-8200” in its place. pic.twitter.com/37HH5axgQx
— Woodys Aeroimages (@AeroimagesChris) July 14, 2019
As before, this isn’t any surprise. This rebranding is a very real thing, and now for the first time we’re seeing that “live” on an airplane. I imagine eventually this will be the case across the board, though Boeing won’t formally rebrand until the plane is flying again.