Last Chance: Buy LifeMiles With 140% Bonus (Special OMAAT Promo)

Filed Under: AviancaTaca, Great Deals
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LifeMiles is known for the excellent promotions they offer on purchased miles, and a couple of weeks ago they launched their latest such promotion, exclusively through OMAAT (of course you’re welcome to share the deal with anyone you’d like).

This is a reminder of this promotion, as it’s due to expire tomorrow (Thursday). So if you’ve been considering taking advantage of this promotion but haven’t done so yet, this is your chance.

Full disclosure — I’m not getting a kickback here, but rather I’m just happy to be able to share this exclusive, great deal with readers. I’ve already purchased miles through this promotion, and recommend others consider doing so as well.

LifeMiles Offering Up To 140% Bonus To OMAAT Readers

Through Thursday, February 27, 2020, LifeMiles is offering up to a 140% bonus on purchased miles through OMAAT. This is significantly better than the publicly available promotion, which is for up to a 125% bonus.

This bonus is tiered, and you earn the following bonuses based on how many miles you buy:

  • Buy 1,000-10,000 miles, get a 5% bonus
  • Buy 11,000-50,000 miles, get a 15% bonus
  • Buy 51,000-1000,000 miles, get a 30% bonus
  • Buy 101,000-200,000 miles, get a 40% bonus

LifeMiles ordinarily sells miles for ~3.3 cents each, so if you max out the promotion and buy miles with a 140% bonus, you’re paying just 1.375 cents per purchased mile, which is a fantastic value.

To take advantage of this you need to register for the 140% bonus promotion, and then you should immediately see the increase when you try to buy LifeMiles. Make sure you see the correct bonus when you go to buy miles.

Buying LifeMiles Counts As Airfare Purchase

LifeMiles processes mileage purchases directly, meaning that buying miles with them qualifies as airfare spending. Therefore you’ll want to consider using one of the following cards for your purchase, since they offer the following bonus miles for airline spending:

CardPoints earned on airfare spend
The Platinum Card® from American Express5x Membership Rewards points per dollar spent
Citi Prestige Card5x ThankYou points per dollar spent
American Express® Gold Card3x Membership Rewards points per dollar spent
American Express® Green Card3x Membership Rewards points per dollar spent
Chase Sapphire Reserve®3x Ultimate Rewards points per dollar spent
Citi Premier℠ Card3x ThankYou points per dollar spent
Chase Sapphire Preferred® Card2x Ultimate Rewards points per dollar spent

If you pay with The Platinum Card® from American Express then you earn 5x points. I value those points at 1.7 cents each, so to me, that’s the equivalent of a further 8.5% return. That means that the real cost of each mile goes down from 1.375 cents to 1.26 cents, which is an even better value (this isn’t cash in your pocket, but rather points in your “pocket” based on my valuation).

Should You Buy LifeMiles?

Avianca is in the Star Alliance, which means you can redeem LifeMiles on all Star Alliance airlines (which is what makes them so great). To give a few examples of one-way premium cabin redemption rates (there are no fuel surcharges on any awards):

  • US to Europe in business class costs 63,000 miles
  • US to Europe in first class costs 87,000 miles
  • US to Southeast Asia in business class costs 78,000 miles
  • US to North Asia in first class costs 90,000 miles

Sometimes they have promotions and redemption rates are even better than that.

With a specific use in mind, this promotion can be a great value, whether you’re looking at traveling first class on All Nippon Airways or Lufthansa, or are looking at traveling in business class on a countless number of airlines.

I recently redeemed LifeMiles for ANA first class

Everyone has to crunch the numbers for themselves and decide whether this makes sense or not.

Do note that in some cases LifeMiles doesn’t have access to the same award availability as Star Alliance partners, for better or worse. In some cases they haven’t had access to partner awards that other airlines did have access to, and in other cases the inverse was true.

That’s why I always recommend doing some “dummy” award searches before buying miles, so you can get a sense of how award availability lines up with your needs.

I recently redeemed LifeMiles for Lufthansa business class

Bottom Line

LifeMiles has a fantastic promotion on purchased miles, offering up to a 140% bonus. This is an opportunity to buy miles for as little as 1.375 cents each, and potentially even less when you factor in the value of the credit card rewards that you earn for buying miles.

If you haven’t yet taken advantage of this promotion, this is your last chance to do so. Make sure you register for the special 140% bonus, and then you can buy miles at a later point.

Personally I redeemed over 500K LifeMiles last year (all of which I purchased over time), and I just purchased about 250K miles with this promotion, most of which I already redeemed.

In all cases where I redeemed LifeMiles, booking through that program represented a better deal than booking through any other program.

Do you plan on buying LifeMiles with a 140% bonus?

Regarding Comments: The comments on this page have not been provided, reviewed, approved or otherwise endorsed by any advertiser, and it is not an advertiser's responsibility to ensure posts and/or questions are answered.
  1. @JackG: makes no difference they use the up to date TRM FX rate at the time of sale, and the points purchase counts as travel spend for CC kickers with either currency.

  2. exclusively for OMAAT readers (of course you’re welcome to share the deal with anyone you’d like).

    Sorry to be persnickety, but if the deal is “exclusively for OMAAT readers” we’re not actually welcome to share the deal with anyone who doesn’t read OMAAT, are we? I assume the deal is not, in fact, exclusive to to OMAAT readers but is a publicly available code?

  3. @ LarryInNYC — Updated the post to say “exclusively through OMAAT” rather than “exclusively for OMAAT readers.” You are correct in the sense that there’s no knowledge test when buying miles to see how much you’ve read on this site.

  4. @ Lucky… Your last comment is too funny! Love LifeMiles. Currently on their monthly plan that has tiered bonuses if purchased for 12 months. May consider this promo also to stock up as you did. The monthly plan is nice as it takes the sting out of the purchase and keeps the account active.

  5. I enjoy your blog Ben, but I wish you’d take a firmer stand on LM after their draconian mileage expiry policy changes. That wasn’t right and I think you gave them a bit of a free ride on it.

  6. I have been keeping a mental note of LifeMiles sales.
    Current rate of 1.375 cents per mile is on the lower side for sales like these. They sold for around 1.32 cents per mile for Black Friday sale.
    You could also buy/generate LifeMiles for for a good rate if you use the multiply option for tripling your miles during a special promotion, ~1.32 cents per mile, assuming you earned from hotels, flights, car rentals, etc.
    The cheapest I have seen in the past one and a half years would be the transfer bonus, basically transferring between accounts to earn extra, offered around march of 2019, which lowered the cost to 1.2 cents/mile.

  7. @ Chris…A year is a tight window, but it’s their way to ensure you participate in their program on a regular basis. They offer 2 credit cards and if one wants to keep away from having to have one of their cards they offer a hotel reservation site across all chains where you can book and earn LMs. Rather have the way LMs does than have no expiration with UA and crappy redemption rates.

  8. @EC2, I have had some good earning from hotel promos through their website. You can also earn from car rentals and using for hotels.

  9. Not buying this time. Availability recently on long haul (+8hrs) routes I’ve been looking have been nothing but economy.

  10. Can’t find their award chart for Star alliance.
    I’m looking at Europe to Tokyo on new ANA first and business class

  11. @Lucky, it seems that the promotion might be even more excellent than usual. From the first sentence of your post:

    “LifeMiles is known for the excellent promotions they offer on purchased miles, and a couple of weeks ago they launched their latest suck promotion”

    That sounds amazing, and reminds me of a party I went to in 2014…

  12. With the 140% would you get the 10% additional off of you “have” the Lifemiles card but use Amex Plat or Citi Prestige…?

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