LifeMiles is known for the excellent promotions they offer on purchased miles, and they’ve just launched their latest such promotion exclusively through OMAAT (of course you’re welcome to share the deal with anyone you’d like).
Full disclosure — I’m not getting a kickback here, but rather I’m just happy to be able to share this exclusive, great deal with readers.
LifeMiles Offering Up To 140% Bonus To OMAAT Readers
Through Thursday, February 27, 2020, LifeMiles is offering up to a 140% bonus on purchased miles through OMAAT. This is significantly better than the publicly available promotion, which is for up to a 125% bonus.
This bonus is tiered, and you earn the following bonuses based on how many miles you buy:
- Buy 1,000-10,000 miles, get a 5% bonus
- Buy 11,000-50,000 miles, get a 15% bonus
- Buy 51,000-1000,000 miles, get a 30% bonus
- Buy 101,000-200,000 miles, get a 40% bonus
LifeMiles ordinarily sells miles for ~3.3 cents each, so if you max out the promotion and buy miles with a 140% bonus, you’re paying just 1.375 cents per purchased mile, which is a fantastic value.
To take advantage of this you need to register for the 140% bonus promotion, and then you should immediately see the increase when you try to buy LifeMiles. Make sure you see the correct bonus when you go to buy miles.
Buying LifeMiles Counts As Airfare Purchase
LifeMiles processes mileage purchases directly, meaning that buying miles with them qualifies as airfare spending. Therefore you’ll want to consider using one of the following cards for your purchase, since they offer the following bonus miles for airline spending:
|Card||Points earned on airfare spend|
|The Platinum Card® from American Express||5x Membership Rewards points per dollar spent|
|Citi Prestige Card||5x ThankYou points per dollar spent|
|American Express® Gold Card||3x Membership Rewards points per dollar spent|
|American Express® Green Card||3x Membership Rewards points per dollar spent|
|Chase Sapphire Reserve®||3x Ultimate Rewards points per dollar spent|
|Citi Premier℠ Card||3x ThankYou points per dollar spent|
|Chase Sapphire Preferred® Card||2x Ultimate Rewards points per dollar spent|
If you pay with The Platinum Card® from American Express then you earn 5x points. I value those points at 1.7 cents each, so to me, that’s the equivalent of a further 8.5% return. That means that the real cost of each mile goes down from 1.375 cents to 1.26 cents, which is an even better value (this isn’t cash in your pocket, but rather points in your “pocket” based on my valuation).
Should You Buy LifeMiles?
Avianca is in the Star Alliance, which means you can redeem LifeMiles on all Star Alliance airlines (which is what makes them so great). To give a few examples of one-way premium cabin redemption rates (there are no fuel surcharges on any awards):
- US to Europe in business class costs 63,000 miles
- US to Europe in first class costs 87,000 miles
- US to Southeast Asia in business class costs 78,000 miles
- US to North Asia in first class costs 90,000 miles
Sometimes they have promotions and redemption rates are even better than that.
With a specific use in mind, this promotion can be a great value, whether you’re looking at traveling first class on All Nippon Airways or Lufthansa, or are looking at traveling in business class on a countless number of airlines.
I recently redeemed LifeMiles for ANA first class
Everyone has to crunch the numbers for themselves and decide whether this makes sense or not.
Do note that in some cases LifeMiles doesn’t have access to the same award availability as Star Alliance partners, for better or worse. In some cases they haven’t had access to partner awards that other airlines did have access to, and in other cases the inverse was true.
That’s why I always recommend doing some “dummy” award searches before buying miles, so you can get a sense of how award availability lines up with your needs.
I recently redeemed LifeMiles for Lufthansa business class
LifeMiles has a fantastic new promotion on purchased miles, offering up to a 140% bonus. This is an opportunity to buy miles for as little as 1.375 cents each, and potentially even less when you factor in the value of the credit card rewards that you earn for buying miles.
Personally I redeemed over 500K LifeMiles last year (all of which I purchased over time), and at this point I have about 400 LifeMiles in my account (yes, 400… not 400K, or anything), so I plan to take advantage of this promotion myself.
In all cases where I redeemed LifeMiles, booking through that program represented a better deal than booking through any other program.
I plan to write a separate post about why I redeemed LifeMiles in each of those cases.
Do you plan on buying LifeMiles with a 140% bonus?