Qantas Appoints Vanessa Hudson As New CEO, Replacing Alan Joyce

There are some major management changes coming to Qantas, as the carrier’s long-serving CEO is retiring, and is being replaced by another senior Qantas executive.

Qantas CEO Alan Joyce retiring in November 2023

Alan Joyce will be retiring from Qantas as of November 2023. 56-year-old Joyce has served as CEO of Qantas for 15 years, making him one of the longer serving CEOs in the industry, as it’s rare they last that long in one position. Joyce was reportedly supposed to retire around the start of the pandemic, but at the request of the board, ended up staying on throughout the pandemic.

Qantas Chairman Richard Goyder said the following about Joyce’s retirement:

“Much of the credit for the bright future in front of Qantas goes to Alan. He’s faced more than his fair share of challenges as CEO and he’s managed them exceptionally well – from the GFC, to record oil prices, to intense competitive pressures and the COVID crisis.”

“The company was restructured to deal with a number of external shocks and Alan led it to a several record profits. He’s overseen a lot of investment in aircraft, lounges, the creation of Jetstar, our cornerstone partnership with Emirates and innovations like the Perth-London route and Project Sunrise.”

“Alan has done a superb job of leading a team that is absolutely committed to the national carrier’s long-term success and it’s from that team that his successor has been chosen.”

If you ask me, Joyce has a mixed legacy at the airline, and is pretty polarizing — some people think he has done a great job, while others think he has done a terrible job.

To Joyce’s credit, he has always run the airline in a disciplined and conservative way, and the company has weathered quite a few storms under his leadership. Some cool innovations have come under Joyce’s leadership, like launching nonstop Perth to London flights, ordering Airbus A350s for the world’s longest flights, which will be known as “Project Sunrise,” and refreshing the narrow body fleet.

What sticks out to me most about Joyce, though, is the way he has approached labor relations. He has consistently viewed staff as being completely replaceable, and has made some pretty ruthless labor cuts, from outsourcing, to hiring staff under new contracts.

Furthermore, there’s no denying that the perception of Qantas has deteriorated significantly in Australia during the pandemic, as the airline isn’t the beloved national airline that it once was. Then again, declining perceptions of airlines is hardly unique to Australia.

Qantas has ordered Airbus A350s

Vanessa Hudson will become new Qantas CEO

Alan Joyce will be replaced by Vanessa Hudson, who will take over as Qantas CEO as of November 2023. She currently serves as Qantas Group’s Chief Financial Officer, and has worked in the airline group for over 28 years, including as Chief Customer Officer and SVP for the Americas and New Zealand.

Here’s what Qantas Chairman Richard Goyder said about Hudson’s appointment:

“Vanessa has a deep understanding of this business after almost three decades in a range of roles both onshore and offshore, across commercial, customer and finance. She has a huge amount of airline experience and she’s an outstanding leader.”

“For the past five years Vanessa has had a direct hand in shaping our strategy as a member of the Group Management Committee, and her handling of the finance and treasury portfolio during the COVID crisis was outstanding. She also led the fleet selection process in 2022 for the renewal of our domestic jet aircraft over the next decade.”

“A key strength of Qantas is the sheer depth of talent it has, and Vanessa will be supported by a deep bench of executives across the organisation as well as by the Board.”

Congrats to Hudson on her new job. I think it’s safe to say that it will be business as usual at Qantas, and that she won’t be rocking the boat too much. She seems like a safe option, given how long she has been in the Qantas ecosystem, and has been working with Joyce.

While it’s fun to imagine a CEO with fresh thinking and an outside perspective, the reality is that Qantas is at quite a transitionary point, between its narrow body fleet replacement, and the A350s joining the fleet in the coming years. I think she’ll have her hands full executing that vision.

Qantas has ordered Airbus A220s

Bottom line

Qantas will finally see a senior management change, as Alan Joyce retires after 15 years of being the company’s CEO. He will be replaced by Vanessa Hudson, who is currently CFO, and has been at the airline for decades. Congrats to Hudson on this new role, as it’s always great to see more female CEOs in the airline industry.

If Qantas’ goal is to maintain the status quo (which it seems to be), then I think she’s a great choice.

What do you make of Qantas’ CEO changes?

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robbo Guest

I don't think the Irishman ever had a customer focus, he was appalling in that area and consequently, the reputation of the airline has suffered dramatically in Australia. Australians once had a unique relationship with our national carrier. But through the irishman turning it in to this woke airline he forgot about customers and customer service. He turned it into an also ran. Not being Australian didn't help him understand the relationship or the culture. Sure it's profitable, but who wouldn't be in this environment. It's no longer the Spirit of Australia, it's become the Spirit of the Woke. They don't even say Ladies & Gentlemen anymore for christ's sake. Completely ridiculous. Good riddance. Hopefully under the woman we'll see the airline focus on flying and customers instead of this woke PC agenda of the Irish dude. It's an airline.

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Reed Guest

The new CEO can go to the Bar more often now.

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Cody- Guest

I admire the Australian people’s passion for their flag carrier. Keep letting the company know how you feel. Things might change. You care enough to keep them on their toes. Good for you.

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Alexf1 Member

I agree that the CFO's promotion signals the QF Board's prioritization of bottom line over product. I also understand why that's unattractive to many customers (including me). It might be worth remembering, however, that John Borghetti - the very talented, product driven, former Executive GM of Qantas and then CEO of Virgin Australia wasn't able to make his version of Virgin profitable over many many years and it subsequently failed. The same could be said of James Hogan - a product innovator - who very nearly sent Etihad bust had it not been for the owner's deep pockets after the billions lost in a failed growth strategy. Airlines are a license to lose money very quickly - given the huge cost of capital and highly dynamic market which can almost wipe out margin overnight. It doesn't surprise me that very few airlines are appointing product innovators to the top job, instead promoting bean counters who's primary aim is to keep shareholders happy. A shame, but reality for the time being in many parts of the world.

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AJ Guest

Alan Joyce was the CEO that pillaged the Australian taxpayer from billions of dollars. That sacked thousands of workers illegally. That left Australians stranded abroad. And saws a blow out in fleet age. Good riddens to a terrible individual that reflected the worst of Australia

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