A Hyatt property will be opening in Sardinia this summer, and it might just be one of the most expensive Hyatt properties in the world during peak season.
7Pines Sardinia opening July 2022
Hyatt has entered in a franchise agreement to debut the Destination by Hyatt brand in Italy. Specifically, the 76-room 7Pines Sardinia will be opening in July 2022 (currently the hotel is accepting reservations as of July 16, 2022). This will be the second 7Pines property, after 7Pines Ibiza.
The resort will feature three restaurants and three bars, two pools, a spa and wellness center, and a private beach and pier with a beach club. It also overlooks the archipelago of La Maddalena, and should feature beautiful sunset views.
The renderings of 7Pines Sardinia certainly look nice, and it appears that this might be an excellent property.
For those not familiar with Sardinia, it’s an island to the northwest of Sicily, and to the north of Tunisia. It’s an absolutely gorgeous island, and in summer Sardinia (and specifically Porto Cervo) is possibly one of the biggest scenes on earth. It’s very popular with billionaires and Russians (and Russian billionaires, for that matter!), and the pricing in Porto Cervo simply has no basis in reality. For example, expect to pay 35 EUR for a cocktail, or 50 EUR for a 10 minute taxi ride.
Okay, I’m not making this place sound very appealing, am I? 😉 Anyway, years ago I reviewed two of the Marriott Luxury Collection properties in Porto Cervo — Hotel Cala di Volpe and Hotel Romazzino. So if you’d like to get a sense of what it’s like, check those out.
7Pines Sardinia rates & points requirements
7Pines Sardinia is a seasonal resort, and even within the season rates differ significantly. For example, in peak season (late July and August), rates are over 1,300 EUR per night.
Meanwhile later in the season (in October), rates are as low as 300 EUR per night.
7Pines Sardinia is a Category 7 World of Hyatt property, meaning a free night redemption in a standard room costs anywhere from 25,000 to 35,000 points per night. That’s a phenomenal deal in peak season, while later in the season paying cash is a better deal, based on my valuation of 1.5 cents per Hyatt point.
Reservations just recently opened, and as of now World of Hyatt doesn’t have any standard room availability for awards, though I imagine that will change. You can redeem points for standard suites and premium suites, though:
- The standard suites are the Laguna View Suite and Sea View Suite, both of which you could also use a Globalist suite upgrade for
- The premium suites are the Beach Suite and Rooftop Suite
The Destination by Hyatt branding confuses me
It’s always hard to gauge the quality of a hotel before opening, and this property in particular is leaving me confused. The renderings of the hotel look gorgeous, but then again, that often doesn’t represent reality.
I can’t figure out if this is actually intended to be a “true” luxury property that competes with some of the best hotels in the area, or if this is simply a mediocre hotel that’s hoping to take advantage of its location to command high rates?
In particular, what throws me off is that this hotel is branded as a Destination by Hyatt property. I haven’t yet stayed at a Destination by Hyatt property (so I’m excited for the purposes of the Brand Explorer promotion), but I was under the impression that these are more upscale than luxury, with the primary focus being on the destination.
So I’m hoping someone can straighten me out here — do I just misunderstand the Destination by Hyatt brand, will this be a luxury hotel that just has strange branding, or is this not a particularly luxurious hotel, but it’s just on an expensive island?
7Pines Sardinia will be opening in July 2022 as a Destination by Hyatt property. It’s always great to see Hyatt’s footprint expand, given the huge value to be had with the World of Hyatt program. Sardinia in the peak of summer can be one of the most expensive destinations in the world, so this could be a great use of points.
What I can’t figure out is how luxurious this hotel will actually be. Will this be a true luxury hotel, or is this more of an upscale hotel in an expensive area? I suspect it’s the latter based on the Destination by Hyatt branding, but who knows…
Anyone plan to check out the new 7Pines Sardinia?