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While plans for this were announced earlier this year, Hyatt’s newest (hopefully luxury?) property in Italy has just opened. In peak season this might also just be one of the most expensive Hyatts in the world.
Now open: 7Pines Sardinia, Italy
The 76-room 7Pines Sardinia has opened as of August 2022, thanks to Hyatt entering into a franchise agreement to debut the Destination by Hyatt brand in Italy. This is the second 7Pines property, after 7Pines Ibiza.
The resort features three restaurants and three bars, two pools, a spa and wellness center, and a private beach and pier with a beach club. It also overlooks the archipelago of La Maddalena, with beautiful sunset views.
The renderings of 7Pines Sardinia certainly look nice, and it appears that this should be an excellent property.
For those not familiar with Sardinia, it’s an island to the northwest of Sicily, and to the north of Tunisia. It’s an absolutely gorgeous island, and in summer Sardinia (and specifically Porto Cervo) is possibly one of the biggest scenes on earth.
Historically Sardinia has been very popular with billionaires and Russians (and Russian billionaires, for that matter, though there are likely fewer of them visiting there this summer), and the pricing in Porto Cervo simply has no basis in reality. For example, expect to pay 35 EUR for a cocktail, or 50 EUR for a 10 minute taxi ride.
Okay, I’m not making this place sound very appealing, am I? 😉 Anyway, years ago I reviewed two of the Marriott Luxury Collection properties in Porto Cervo — Hotel Cala di Volpe and Hotel Romazzino. So if you’d like to get a sense of what it’s like, check those out.
7Pines Sardinia rates & points requirements
7Pines Sardinia is a seasonal resort, and even within the season rates differ significantly. For example, in peak season (in the coming weeks), rates are over 1,300 EUR per night.
Meanwhile later in the season (in October), rates are as low as 300 EUR per night.
7Pines Sardinia is a Category 7 World of Hyatt property, meaning a free night redemption in a standard room costs anywhere from 25,000 to 35,000 points per night. That’s a phenomenal deal in peak season, while later in the season paying cash is a better deal, based on my valuation of 1.5 cents per Hyatt point.
In addition to being able to redeem points for standard rooms, you can also redeem points for standard suites and premium suites:
- The standard suites are the Laguna View Suite and Sea View Suite, both of which you could also use a Globalist suite upgrade for
- The premium suites are the Beach Suite and Rooftop Suite
The Destination by Hyatt branding confuses me
It’s always hard to gauge the quality of a new hotel, and this property in particular is leaving me confused. The renderings of the hotel look gorgeous, but then again, that often doesn’t represent reality.
I can’t figure out if this is actually intended to be a “true” luxury property that competes with some of the best hotels in the area, or if this is simply a mediocre hotel that’s hoping to take advantage of its location to command high rates?
In particular, what throws me off is that this hotel is branded as a Destination by Hyatt property. I haven’t yet stayed at a Destination by Hyatt property (so I’m excited for the purposes of the Brand Explorer promotion), but I was under the impression that these are more upscale than luxury, with the primary focus being on the destination.
So I’m hoping someone can straighten me out here — do I just misunderstand the Destination by Hyatt brand, will this be a luxury hotel that just has strange branding, or is this not a particularly luxurious hotel, but it’s just on an expensive island?
7Pines Sardinia, a Destination by Hyatt property, has opened as of August 2022. It’s always great to see Hyatt’s footprint expand, given the huge value to be had with the World of Hyatt program. Sardinia in the peak of summer can be one of the most expensive destinations in the world, so this could be a great use of points.
What I can’t figure out is how luxurious this hotel will actually be. Will this be a true luxury hotel, or is this more of an upscale hotel in an expensive area? I suspect it’s the latter based on the Destination by Hyatt branding, but who knows…
Anyone plan to check out the new 7Pines Sardinia?