JetBlue Devalues Mosaic “Even More Space” Perk

JetBlue Devalues Mosaic “Even More Space” Perk

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It would appear that JetBlue didn’t get the memo that this isn’t the time to devalue your frequent flyer program, let alone without notice

JetBlue scales back “Even More Space” Mosaic benefit 

Mosaic is the name of JetBlue’s top tier status, and it offers a variety of benefits, including the following:

  • No change fees for members and their eligible travel companions
  • Two free checked bags
  • Redeem points for Even More Space seats at discounted rates
  • Expedited security screening
  • Priority boarding
  • A complimentary alcoholic beverage onboard
  • An additional 3x points per dollar spent on JetBlue
  • 15,000 bonus points upon qualifying for status

Arguably one of the very best benefits of Mosaic status is the ability to redeem points at extremely generous rates towards Even More Space seating, which is JetBlue’s extra legroom economy seating.

For example, historically Mosaic members could redeem anywhere from 200 to 1,000 points for a one-way upgrade to Even More Space seats. Personally I value JetBlue TrueBlue points at ~1.3 cents each, so to me that’s like paying anywhere from $2.60 to $13 for an upgrade.

Well, it looks like without notice, JetBlue has devalued Even More Space points upgrade redemption rates for Mosaic members. It seems that for most routes, upgrade costs when redeeming points have tripled or quadrupled.

For example, a transcon upgrade to Even More Space that used to cost 1,000 points for Mosaic members now costs 4,000 points.

But isn’t that still a good redemption value?

You may be looking at the above and saying “well you’re still getting 2.5 cents per TrueBlue point, so isn’t that still a good deal?” Yes and no.

In absolute terms it’s probably still a good use of TrueBlue points, but it does fundamentally alter the value proposition of Mosaic status:

  • Most other airlines offer top tier elite members complimentary extra legroom economy seating, while JetBlue doesn’t
  • Instead JetBlue’s pricing to upgrade has been so reasonable that virtually any Mosaic members would earn enough points to always upgrade, and then some, so it seemed like a fair compromise
  • That will no longer be the case

How JetBlue justifies this change

Per Dan’s Deals, here’s what a JetBlue spokesperson has said regarding this change:

“With TrueBlue, we reward loyalty with customer-friendly options such as no blackout dates, all seats on all flights are available for redemption, and points that never expire. As a revenue-based program, our pricing model aligns with changes in travel demand and redemption values are linked to fares and ancillary fees. Although there was a change in the redemption rate for Even More Space seats, our most loyal customers are still able to redeem their points for Even More Space seats at significantly reduced rates. Mosaics continue to receive 15,000 bonus points when qualifying for Mosaic status, even at the lowered thresholds for this year, which can be used to redeem options such as Even More Space seats.”

That’s one of the longest non-explanations I’ve ever seen from an airline regarding a frequent flyer program devaluation.

This change just seems like such poor form on JetBlue’s part. This is a time where airlines should be rewarding loyal customers and improving the value proposition of loyalty programs, rather than making them worse.

I understand airlines need to make money (or at least lose less money, as the case is now), but making changes that exclusively negatively impact your most loyal customers seems backwards.

Then also consider the fact that the other biggest perk for Mosaic is waived change fees, but that’s something that everyone is getting now, so it’s also not a point of differentiation. At this point the value of Mosaic is very limited.

Bottom line

Mosaic members will now be paying significantly more points for upgrades to Even More Space seats. While most airlines offer top tier elite members free upgrades to extra legroom economy seats, JetBlue doesn’t. The compromise has been that points upgrades are really cheap. Unfortunately that’s now changing, as the price seems to be tripling or quadrupling in most cases.

It’s really disappointing to see a devaluation like this without notice at a time where airlines should be rewarding loyal customers, rather than cutting their perks.

What do you make of this change to JetBlue Even More Space upgrades for Mosaic members?

Conversations (8)
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  1. James Butland Guest

    I agree, I lost my Mosaic status during the 2nd year of the Great Pandemic. (by 700 miles :(.

    Since then I've seen a drastic change in their attitude toward Mosaic members. I was doing everything possible to book on Jetblue to regain my status but have since decided that it's not worth it. They no longer treat Mosaics any different than anyone else except during the boarding process. I guess they figure that...

    I agree, I lost my Mosaic status during the 2nd year of the Great Pandemic. (by 700 miles :(.

    Since then I've seen a drastic change in their attitude toward Mosaic members. I was doing everything possible to book on Jetblue to regain my status but have since decided that it's not worth it. They no longer treat Mosaics any different than anyone else except during the boarding process. I guess they figure that you don't have a choice much anymore as your carrier is mostly decided by your destination. Too bad because I used to tell everyone how great it was and now no longer feel that way.

  2. brandon Guest

    I have been with JetBlue from the beginning I will even fly into other airports to stay with JetBlue. I had just under a million points before Covid. I'm still flying now for work etc but I can tell you JetBlue in the past 6 months has not commented or thanked me for my Mosaic Loyalty, they no longer offer you a cocktail, and now they have quadrupled the point cost to upgrade seats. I...

    I have been with JetBlue from the beginning I will even fly into other airports to stay with JetBlue. I had just under a million points before Covid. I'm still flying now for work etc but I can tell you JetBlue in the past 6 months has not commented or thanked me for my Mosaic Loyalty, they no longer offer you a cocktail, and now they have quadrupled the point cost to upgrade seats. I have been using points to buy every flight now because I feel like every good thing must come to an end. This looks like the end to me so time to start dumping the points while I can

  3. Ed Guest

    Cancelled their credit card several months ago.

  4. Josh Guest

    Love me some JetBlue but achieving Mosaic is a joke.

  5. Flora Guest

    Sometimes you can enroll in a status challenge in order to learn Mosaic status. An example of the prior status challenge was earning 3,750 base flight points in 90 calendar days.

    That challenge would require you to spend $1,250 in three months which isn’t that bad if you already had flights planned. However, that type of challenge is not quite lucrative enough to get me to go out of my way to spend that much money.

  6. Rob Guest

    Mosaic is relatively difficult to achieve in the first place - Unlike the majors, take a look at how few Mosaics board ANY JetBlue flight and that should tell you that you don't have hundreds of Mosaics like say, Exec Plats on AA.

    That being said, one of the most impt perks is getting the ES seats for points at a reasonable level. So this upward change makes no sense and couple this with...

    Mosaic is relatively difficult to achieve in the first place - Unlike the majors, take a look at how few Mosaics board ANY JetBlue flight and that should tell you that you don't have hundreds of Mosaics like say, Exec Plats on AA.

    That being said, one of the most impt perks is getting the ES seats for points at a reasonable level. So this upward change makes no sense and couple this with JB's cutbacks in service and flights and it just makes me wonder if they are going to be my carrier of choice going forward.

    Frankly, ES seats should be comped for Mosaics since there's no FC other than Mint on a few flights - and not many other perks.

  7. GuruJanitor Gold

    Its not like Mosaic is super valuable to begin with, so to devalue it at all when other airlines are doing everything they can to keep their elites happy is worrisome.

  8. worldtraveler303 Guest

    I thought I was going crazy last night when they wanted 1900 points for an extra space seat on a 1 hour flight. Where was this even announced? You are correct.. no reason to fly Jet Blue or even go for Mosaic. Basic fares - no benefits, no extra space seats at a discount, and lack of change fees on the majors.... I will stick with my EXP on AA. Ironically, it looks like one...

    I thought I was going crazy last night when they wanted 1900 points for an extra space seat on a 1 hour flight. Where was this even announced? You are correct.. no reason to fly Jet Blue or even go for Mosaic. Basic fares - no benefits, no extra space seats at a discount, and lack of change fees on the majors.... I will stick with my EXP on AA. Ironically, it looks like one day soon flying AA will give me the same benefits on Jet Blue that I had as a mosaic without having to give Jet Blue a dime. #Dumb.

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The comments on this page have not been provided, reviewed, approved or otherwise endorsed by any advertiser, and it is not an advertiser's responsibility to ensure posts and/or questions are answered.

James Butland Guest

I agree, I lost my Mosaic status during the 2nd year of the Great Pandemic. (by 700 miles :(. Since then I've seen a drastic change in their attitude toward Mosaic members. I was doing everything possible to book on Jetblue to regain my status but have since decided that it's not worth it. They no longer treat Mosaics any different than anyone else except during the boarding process. I guess they figure that you don't have a choice much anymore as your carrier is mostly decided by your destination. Too bad because I used to tell everyone how great it was and now no longer feel that way.

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brandon Guest

I have been with JetBlue from the beginning I will even fly into other airports to stay with JetBlue. I had just under a million points before Covid. I'm still flying now for work etc but I can tell you JetBlue in the past 6 months has not commented or thanked me for my Mosaic Loyalty, they no longer offer you a cocktail, and now they have quadrupled the point cost to upgrade seats. I have been using points to buy every flight now because I feel like every good thing must come to an end. This looks like the end to me so time to start dumping the points while I can

0
Ed Guest

Cancelled their credit card several months ago.

0
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