Is JetBlue Planning On Opening Airport Lounges?

Is JetBlue Planning On Opening Airport Lounges?

22

For years, there have been rumors of JetBlue possibly opening airport lounges, since that has obviously been a weak point of the JetBlue premium experience. It looks like this might just be closer to becoming a reality…

JetBlue could open Mosaic Clubs in Boston & New York

Enilria reports that JetBlue has started to tell some employees that the airline plans to open lounges in Boston (BOS) and New York (JFK), which might be known as Mosaic Clubs. There aren’t any details beyond that, so all we can do is speculate, though more details could reportedly be announced in May 2024.

Back in mid-2022, JetBlue had a job posting for the role of “Senior Analyst Lounge Product & Strategy Development.” Among other things, the job description talked about defining “the product vision, strategy framework, and roadmap for the lounge experience,” and collaborating “with key business partners such as airport authority and lounge architect to identify lounge spaces and recommended build-out options.”

Now, it’s anyone’s guess where exactly at these airports JetBlue would open its own lounges. Keep in mind that New York Kennedy is undergoing a major redevelopment. Would we see a lounge in the existing Terminal 5, or would JetBlue wait until the new Terminal 6 opens? Meanwhile is there a space at Boston Logan Terminal C for a lounge?

Regardless, I have to imagine that any potential lounge is nowhere close to opening. These kinds of projects always have to be approved by airport boards (and those meetings are typically public), so we usually have at least one or two years of notice.

Will JetBlue be opening lounges for Mint passengers?

Who would get access to JetBlue Mosaic Clubs?

I’m curious how JetBlue would go about offering lounge access:

I’m also curious just how high quality these lounges will be:

  • The JetBlue Mint inflight experience is amazing, among my favorite premium products in the world; will JetBlue have lounges to match, competing with American Flagship Lounges and United Polaris Lounges?
  • Or will JetBlue’s focus be on monetizing these lounges and making them as heavily visited as possible? Will they be more like Admirals Clubs and United Clubs, and just be average?
Where would JetBlue Mosaic Clubs be located?

Bottom line

For years there have been rumors of JetBlue considering opening airport lounges. JetBlue has reportedly told some employees about plans to open lounges in New York and Boston, and they might be known as Mosaic Clubs. However, that’s all we know as of now.

I can’t imagine these lounges will be opening anytime soon, but it’s fun to think that they could be on the horizon. Hopefully along with this, JetBlue also introduces first class on all routes.

What do you make of the prospect of JetBlue opening airport lounges, and how good do you think they’d be?

Conversations (22)
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  1. acn Guest

    Missing out on appreciatng a lounge experience is disappointing, but so is JetBlue’s lack of trying to partner up with Priority Pass or a reciprocal arrangement with another carrier, to offer a lounge. For many years JetBlue has been my first choice for air travel, while dreading to book w United. Interesting how I’m reevaluating future air travel as United’s crew has gotten friendlier, first class feels more like a premium experience and there are...

    Missing out on appreciatng a lounge experience is disappointing, but so is JetBlue’s lack of trying to partner up with Priority Pass or a reciprocal arrangement with another carrier, to offer a lounge. For many years JetBlue has been my first choice for air travel, while dreading to book w United. Interesting how I’m reevaluating future air travel as United’s crew has gotten friendlier, first class feels more like a premium experience and there are Lounges!
    Yes, Mint can be exceptional… note ‘can be’… if you’re fortunate to select the ‘throne’ seat in the diamond configuration
    So, I feel it is poor business to up-charge for their new Studio Mint setup, but not charge more for the ‘Throne’. The Studio is just a clever design in maximizing a NYC studio apartment lol. The ‘throne’ seat is superior and feels more like an international flight experience. Finally, I’d like to know how many passengers who fly mint have been able to access all the seat functions. It’s been over 5 years since I’ve had full access wo glitches. JetBlue should reward loyalty when a passenger has not appreciated a full Mint experience…like extending Mosaic status.
    Anyhow, I challenge any JetBlue exec to randomly fly mint, unannounced, to get an honest appreciation for what us passengers are paying for. With private air getting competitive and creative I could almost justify flying on an ‘empty leg’ to LAX for what it costs to fly Mint.

  2. Robb Guest

    I think in addition to BOS and JFK, Jet Blue should open lounges in LAX and FLL.

  3. STEFFL Diamond

    To me, most possible JetBlue airport Lounges could be:
    ... not only BOS, JFK but also FLL, SJU, LAX, SFO.
    Routes that have big connection traffic or Mint Class offered on more then 1 flight/day.
    Would make sense.
    In coop. with PriorityPass it would be worth, running there own Lounges.
    NY style Lounges, low cost to provide some food (Pizza, Salads, Pasta, Panini, cakes, finger food) and a Bar for...

    To me, most possible JetBlue airport Lounges could be:
    ... not only BOS, JFK but also FLL, SJU, LAX, SFO.
    Routes that have big connection traffic or Mint Class offered on more then 1 flight/day.
    Would make sense.
    In coop. with PriorityPass it would be worth, running there own Lounges.
    NY style Lounges, low cost to provide some food (Pizza, Salads, Pasta, Panini, cakes, finger food) and a Bar for drinks or maybe just self service if labor is too costly, but WiFi and B6 themed with Destination Adds all over, like the good old TWA, PanAm Lounge, America West times.
    .... What we serve, is you slogan!
    Free Advertising on big screens and entertaining for lounge guests, who need inspiration on how to burn there points and get them to new destinations.
    Make add. money if offered as Priority Pass Lounge outside of Prime time.
    GREAT. 1 more reason to fly a US Airline, that flies non B737-MAX planes!
    I would be sold on that idea.
    Needed, much more MINT destinations to big cities with demand for it.
    LAS, SAN, IAH, DFW, FLL, DEN, SEA, SLC . . .

  4. Ktpc2005 Guest

    “The Lounge” in BOS terminal is pathetic, they could easily take over the space.

  5. Amavi Guest

    The Aer Lingus Lounge at JFK T5 closed when the airline moved to T7. The space isn’t huge, but it is there nonetheless, and could be a start until T6 redevelopment finishes.

  6. Portlanjuanero Member

    Not initially, but could see an argument for SJU. JetBlue is the largest carrier in PR, has its own terminal, its own local credit card, and even name sponsors several local events/venues.

    More than anything would love to see a lounge at JFK T5 though... Always a downer to fly through.

  7. ORD_Is_My_Second_Home Gold

    If B6's "premium experience" is one of your favorites, Ben, you're easily amused. It's no better than anyone else's domestic First. And the only thing this disgusting excuse for an airline should build is a plan for bankruptcy.

    1. GBOAC Diamond

      So the pitch on B6's lie flat seats is no better than the 36"-38" on AA, UA, AS, DL first class; the throne seats in row 2 and 4 seats are no better than their standard 2x2 seating, the food B6 serves in Mint is no better than the AA drek Ben loves to report on.
      Surely ORD_Is_My_Second_Home you jest.

    2. Yoloswag420 Guest

      Crazy stuff out here. JetBlue has the best catering in North America. And it's not just relatively speaking, they objectively have high quality food in Mint better than most European carriers imo.

      This is probably someone who thinks TK and EK 2-3-2 business class is "better" than the 1-2-1 configs

    3. ORD_Is_My_Second_Home Gold

      No, it's someone who thinks that you're being conned by New Yorkers into believing that their garbage is gold. Everything that comes out of New York is garbage, from their pizza to their hot dogs to their airlines.

    4. Watson Diamond

      Oh, it all makes sense now. You're one of those Chicagoans who thinks that your deep dish casserole is actually a pizza.

    5. O'Hare Is My Second Home Guest

      It is a pizza, and it's far better than the greasy slop on cardboard served in Noo Yawk.

    6. ORD_Is_My_Second_Home Gold

      Mint is shint.

  8. stogieguy7 Diamond

    Well, if JetBlue was going to go this route, it would be a no brainer for them to develop lounges at their two European gateways (BOS and JFK). This would at synchronize that aspect of their Mint experience with competitors. And Mint is a strong product, given it's usual price point. I don't see them needing lounges anywhere else (not that they are relevant anywhere else, aside from FLL).

    1. kimshep Guest

      Not even London or Amsterdam ??

      Perhaps, they may take one of two options. Either open their own dedicated lounges in UK/Europe, which operate with limited opening hours. These could be ultra-premium lounges (a 'prestige' offering) only available to First Class / Mint flyers or alternatively, go 'open slather' and allow all passengers, via status or paid subscription.

      or, the second option could be to rely on 'partner' carrier(s) access to the partner's own...

      Not even London or Amsterdam ??

      Perhaps, they may take one of two options. Either open their own dedicated lounges in UK/Europe, which operate with limited opening hours. These could be ultra-premium lounges (a 'prestige' offering) only available to First Class / Mint flyers or alternatively, go 'open slather' and allow all passengers, via status or paid subscription.

      or, the second option could be to rely on 'partner' carrier(s) access to the partner's own lounges (the 'generic' option).

  9. Ivan Guest

    Will that imply a fare price increase?

  10. George Romey Guest

    If they do hopefully it won't become what has happened to other airline lounges. Dirty bathrooms, line for stalls, crowded, loud, food crumbs everywhere, etc. Nothing like listening to Jed scream in his phone to the kin folk back home that they're in an Admirals Club.

  11. FlyerFan Guest

    Did they ever fill that position?

  12. jhess Guest

    Call it the “Mosaic” lounge.

  13. roger Guest

    JetBlue's biggest problem is they do not know WTH type of Airline they want to be. Never saw such a dysfunctional operation.....attempting to build a presence flying small narrowbody aircraft across the Atlantic, niche Mint product in select markets when standard FC is not even available fleetwide. Nobody is doing cartwheels over the onboard snacks,wifi or the IFE and they need to STOP fooling themselves thinking they can compete with the Big Four Carriers with...

    JetBlue's biggest problem is they do not know WTH type of Airline they want to be. Never saw such a dysfunctional operation.....attempting to build a presence flying small narrowbody aircraft across the Atlantic, niche Mint product in select markets when standard FC is not even available fleetwide. Nobody is doing cartwheels over the onboard snacks,wifi or the IFE and they need to STOP fooling themselves thinking they can compete with the Big Four Carriers with such mindset.How their management pretends that this course serves their Mission is complete BS. Alaska Airlines because they know Who they are and do it well....Jetblue struggles to make it to first base because they have No CLue where they even fit in. And this has been going on for years and it also accounts for why none of the Global Alliances have any interest in them.

  14. Greg Guest

    So Terminal C in Logan already has a lounge (the Lounge) however it's very run down and honestly, i avoid it. B6 should just repurpose that space, or there could be room on the top of the new B to C connector next to the sapphire lounge and build it out there.

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acn Guest

Missing out on appreciatng a lounge experience is disappointing, but so is JetBlue’s lack of trying to partner up with Priority Pass or a reciprocal arrangement with another carrier, to offer a lounge. For many years JetBlue has been my first choice for air travel, while dreading to book w United. Interesting how I’m reevaluating future air travel as United’s crew has gotten friendlier, first class feels more like a premium experience and there are Lounges! Yes, Mint can be exceptional… note ‘can be’… if you’re fortunate to select the ‘throne’ seat in the diamond configuration So, I feel it is poor business to up-charge for their new Studio Mint setup, but not charge more for the ‘Throne’. The Studio is just a clever design in maximizing a NYC studio apartment lol. The ‘throne’ seat is superior and feels more like an international flight experience. Finally, I’d like to know how many passengers who fly mint have been able to access all the seat functions. It’s been over 5 years since I’ve had full access wo glitches. JetBlue should reward loyalty when a passenger has not appreciated a full Mint experience…like extending Mosaic status. Anyhow, I challenge any JetBlue exec to randomly fly mint, unannounced, to get an honest appreciation for what us passengers are paying for. With private air getting competitive and creative I could almost justify flying on an ‘empty leg’ to LAX for what it costs to fly Mint.

0
Robb Guest

I think in addition to BOS and JFK, Jet Blue should open lounges in LAX and FLL.

0
STEFFL Diamond

To me, most possible JetBlue airport Lounges could be: ... not only BOS, JFK but also FLL, SJU, LAX, SFO. Routes that have big connection traffic or Mint Class offered on more then 1 flight/day. Would make sense. In coop. with PriorityPass it would be worth, running there own Lounges. NY style Lounges, low cost to provide some food (Pizza, Salads, Pasta, Panini, cakes, finger food) and a Bar for drinks or maybe just self service if labor is too costly, but WiFi and B6 themed with Destination Adds all over, like the good old TWA, PanAm Lounge, America West times. .... What we serve, is you slogan! Free Advertising on big screens and entertaining for lounge guests, who need inspiration on how to burn there points and get them to new destinations. Make add. money if offered as Priority Pass Lounge outside of Prime time. GREAT. 1 more reason to fly a US Airline, that flies non B737-MAX planes! I would be sold on that idea. Needed, much more MINT destinations to big cities with demand for it. LAS, SAN, IAH, DFW, FLL, DEN, SEA, SLC . . .

0
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