I was just checking in for my two flights tomorrow, both of which are operated by 757s. I’m confirmed in first class on both flights, so I couldn’t help but notice the advertisements United has on the seat selection pages.
For my first flight, the sidebar reads “Want First class seating?” It displays a picture of United’s lie flat international business class seats. It’s deceiving on two levels. First of all, the product shown is business class, not first class, but more importantly, domestic first class isn’t nearly that nice. In fairness to United, it does say in small print at the bottom “Seating in photo is available on 747 and 767 aircraft.”
Then for my second segment, it reads “Travel in First class,” and shows a picture of United’s international first class suite.
I do find this a bit deceiving, but on a marketing level, I’m amazed they can’t do a better job targeting the advertisements. Couldn’t they put an ad for Award Accelerator, a Mileage Plus Visa, or something I actually have the option of purchasing, as someone that is already confirmed in first class?