Grand Universe Lucca: Gorgeous New Marriott Hotel In Tuscany

Filed Under: Hotels, Marriott

This might be one of the coolest-looking low key additions we’ve seen to the Marriott portfolio in quite a while.

Grand Universe Lucca joins Autograph Collection

It has this week been announced that Grand Universe Lucca has joined Marriott’s Autograph Collection. The 55-room boutique hotel is in a former 16th century Palazzo. Lucca is known as the city of 101 churches, and it’s located in the heart of Tuscany, at the foot of the Apuan Alps.

The building was first a Palazzo of the Paoli family during the Renaissance, and then it was transformed into a hotel in 1857. The hotel has now undergone a multi-million dollar renovation, as it joins Marriott Autograph Collection.

Aside from the rooms, the hotel has an Italian restaurant, Legacy, as well as a rooftop bar, Sommitá.

Here are some pictures of the property:

Grand Universe Lucca lobby


Grand Universe Lucca guest room


Grand Universe Lucca guest room


Grand Universe Lucca restaurant


Grand Universe Lucca bar

Redeeming Bonvoy points at Grand Universe Lucca

Grand Universe Lucca is a Category 4 Marriott Bonvoy property, meaning a free night redemption costs anywhere from 20,000 to 30,000 points per night, depending on whether it’s off-peak, standard, or peak.

Personally I value Bonvoy points at ~0.7 cents each, so to me that’s like a free night redemption costing anywhere from $140 to $210 per night. That compares quite favorably to cash rates at the property, which are well over 300 EUR per night in summer.

As always, with Marriott you get a free night when you book a five night award redemption.

Why this hotel interests me so much

Nowadays the major hotel groups have quite a few “soft” brands — in other words, hotels can join a certain hotel portfolio without having to make major changes and become cookie-cutter.

Personally these are my favorite kinds of points hotels, as they give us the best of both worlds — you get the benefit of a great loyalty program (earning and redeeming points, elite perks, etc.), while not feeling like you’re staying at a Sheraton.

Italy is such an incredible country, so it’s particularly cool to see a new Marriott property with this much charm in a smaller city. It’s one thing to get an independent-feeling hotel in Rome or Venice, but to get one in a city like Lucca is even cooler.

Once things normalize this hotel will be near the top of my list of points properties to visit.

Bottom line

Grand Universe Lucca in Tuscany has joined Marriott as an Autograph Collection. This hotel looks stunning, as it just underwent a big renovation, while still maintaining local charm.

Italy in general is one of my favorite countries to visit, especially outside the major cities. I find this to be such a cool new points property.

Anyone else hope to stay at this new Autograph Collection property sometime?

Comments
  1. Lucca is one of my favorite cities anywhere. Small, walkable, touristy –but not overwhelmingly so. You can walk the full city wall in about an hour. Awesome to have a luxury property in that beautiful town.

  2. This town is beautiful We did the whole rents bikes ride the wall thing on a day trip from Florence. In early October it was perfect and our lunch was fantastic. Would love to return post C19.

  3. Let me add a third thumbs up for Lucca.

    One of the only Italian cities with an intact medieval wall, and the food’s as good as Florence without being overrun by tourists like Florence.

  4. I was also excited about this new hotel and booked in mid-2020 for June 2021 back when it was still a Category 3 for 17,500-20,000 points per night. Unfortunately, I might not be able to make it to Italy in June and will be sad if I have to cancel.

  5. Looks like a great property, and a bargain at Cat 4 (which I suspect will get re-adjusted to a higher category by next year).

  6. Like others said…this was cat 3 when first available to book so nice sneaky category change from Marriott.

  7. Will be excited to check it out. We stayed at the Renaissance in Barga and made a day trip to Lucca. Il Ciocco left a lot to be desired on our last stay.

Leave a Reply

If you'd like to participate in the discussion, please adhere to our commenting guidelines. Your email address will not be published. Required fields are marked *

Reminder: OMAAT comments are changing soon. Register here to save your space.