Update: This is a reminder that today is the last day to buy LifeMiles with a 145% bonus. This assumes you registered by yesterday, and waited 24 hours until you try to buy miles. Also keep in mind you can combine this with LifeMiles’ excellent Star Alliance award sale available right now.
LifeMiles has just launched a “Cyber Week” sale on purchased miles, and for OMAAT readers it also happens to be their best offer of the year.
With this new offer, LifeMiles members can receive a 145% bonus on purchased miles between November 21 and November 26, 2018.
How much is LifeMiles charging per mile?
Typically when LifeMiles offers a bonus on purchased miles it’s in the range of 125-140%, so a 145% bonus is even better than that.
Furthermore, typically you have to buy at least 101,000 miles pre-bonus to unlock the 140% bonus, while right now buying any quantity of miles will trigger a 145% bonus, which is awesome.
LifeMiles ordinarily charges 3.3 cents per mile, so during this promotion you’ll be able to buy miles for just ~1.347 cents each, which is an incredible value. You can purchase up to 200,000 LifeMiles pre-bonus, meaning that in total you could purchase up to 490,000 LifeMiles, if you wanted to.
How to achieve an even lower cost on purchased miles
LifeMiles processes mileage purchases directly, meaning that buying miles with them qualifies as airfare spend. Therefore you’ll want to consider using one of the following cards for your purchase, since they offer the following bonus miles for airfare spend:
|Card||Points earned on airfare spend|
|The Platinum Card® from American Express||5x Membership Rewards points per dollar spent|
|Citi Prestige Card||5x ThankYou points per dollar spent|
|American Express® Gold Card||3x Membership Rewards points per dollar spent|
|Chase Sapphire Reserve®||3x Ultimate Rewards points per dollar spent|
|Citi Premier℠ Card||3x ThankYou points per dollar spent|
|Chase Sapphire Preferred® Card||2x Ultimate Rewards points per dollar spent|
So while the cost to purchase LifeMiles is as low as ~1.347 cents each, if you used The Platinum Card® from American Express you’d earn 5x Membership Rewards points. I value those points at 1.7 cents each, so to me that’s the equivalent of an additional 8.5% return, bringing down the “real” cost to ~1.23 cents per mile.
How to take advantage of this promotion
To take advantage of this offer you have to register on this page between November 20 and November 25, and then have to buy miles between November 21 and November 26, 2018.
You have to wait 24 hours from the time you register until you buy miles through the offer to get the better bonus. You should see the better bonus reflected on the purchase page once you’re eligible (only buy miles once you see the price you want).
I’d highly recommend registering now, and then you can always still decide if you want to take advantage of the promotion later.
Should you buy LifeMiles?
When it comes to redeeming LifeMiles, Avianca is in the Star Alliance, so check out the Star Alliance award chart for redemption rates. To give a few examples of one way premium cabin redemption rates (there are no fuel surcharges on any awards):
- US to Europe in business class costs 63,000 miles
- US to Europe in first class costs 87,000 miles
- US to Southeast Asia in business class costs 78,000 miles
- US to North Asia in first class costs 90,000 miles
With a specific use in mind, this promotion can be a great value, especially for first class travel on ANA or Asiana. ANA first class between the US and Japan for ~$1,100 one-way (assuming a real cost of 1.23 cents per mile, based on credit card rewards) is a pretty darn good value, if you ask me.
Or business class between the US and Europe will just run you ~$775, which is an excellent value as well.
Everyone has to crunch the numbers for themselves and decide whether this makes sense or not.
The one catch is that LifeMiles doesn’t always have access to all the same space that other Star Alliance programs do. So you’ll want to do an online search to make sure the type of redemption you’re looking at is available. However, they have access to more space than in the past, so I don’t find this to be as big of an issue as it used to be.
A 145% bonus on purchased LifeMiles with no minimums to how many miles you have to buy is the best offer we’ve seen from them all year.
It’s tough to go wrong buying LifeMiles for under 1.35 cents each (and potentially even less when you consider the value of the points you earn for credit card spend).
I book LifeMiles award tickets all the time, and love that they allow one-ways and don’t have carrier imposed surcharges. Just remember that the availability they have doesn’t always match what other programs see.
But if you’ve been holding off on buying LifeMiles, now is the time to buy.