Aman Resorts Coming To Saudi Arabia?!

Aman Resorts are among my favorite in the world. They have properties in a lot of incredible destinations, with a big focus on nature. Historically I followed the brand blindly, though I feel a bit more lukewarm about them following a recent Aman stay.

Aman has some interesting new properties in the pipeline, many of which aren’t as “off the beaten track.” For example, there are Amans under construction in Kyoto, Cabo, and New York City, all of which I’m very curious about.

A few weeks ago Aman announced one of their most surprising locations yet (and somehow I only saw this announcement now).

Three Aman Resorts Coming To Saudi Arabia

Aman will be opening three resorts in Saudi Arabia in 2023.

This is thanks to a partnership deal with the Royal Commission for AlUla, and this will mark the first Aman properties in the Middle East.

As part of this agreement, Aman will develop three luxury resorts. Design work is expected to start in the coming months, with the first hotel to open in 2023.

Vladislav Doronin, CEO of Aman, said the following:

“With the addition of spectacular AlUla, this takes us to 10 properties situated near or in UNESCO heritage sites, making it a fitting location for our first destination in the Middle East.”

Prince Badr bin Abdullah bin Mohammad bin Farhan Al Saud, minister of culture for Saudi Arabia and the governor of the Royal Commission for AlUla, said the following:

“The decision by Aman to open its first resorts in the Middle East in AlUla shows the promise and progress of the vision for AlUla to become a worldwide destination for those seeking unique experiences. This partnership will be the next step in the development of the yet to be discovered masterpiece that is AlUla.”

Would I Visit An Aman In Saudi Arabia?

This is an interesting time for Saudi Arabia. A couple of years back Saudi Arabia wanted to develop a huge international tourist industry, and by 2030 they hoped to welcome 30 million visitors per year (compared to 18 million in 2016, a vast majority of which were visitors on a pilgrimage). They also hoped to create a more “open, moderate Islam,” as leaders described it.

Historically the country has been closed off to non-religious visitors, though they were supposed to start issuing tourist visas as of April 2018. As of now they still aren’t issuing them.

I’m not sure what exactly happened there, though I suppose between the jailing at the Ritz-Carlton Riyadh and Khashoggi’s death, Saudi Arabia has an uphill battle ahead of them. Even many of us who were previously intrigued by the prospect of visiting Saudi Arabia are put off at this point.

It used to be that I was interested in visiting Saudi Arabia because I think just about everywhere is worth seeing, even if they have laws I strongly disagree with. I also largely refused to draw lines with visiting destinations, since it’s a slippery slope.

Nowadays I’m a bit different. Until things change in Saudi Arabia I’m not interested in visiting (and this isn’t even about gay rights, but things beyond that as well).

That being said, I do imagine that these properties could be beautiful. Saudi Arabia has some stunning landscape from what I’ve heard, and I do love properties near UNESCO sites like this.

But for now I’m not comfortable traveling to Saudi Arabia, no matter how nice of an Aman there is.

How about you — would you travel to Saudi Arabia to stay at an Aman?

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Kristijan Guest

Nice articles on Aman, by the way. Anyway, I might go. I mean, as a Muslim, one would probably be going there anyway. So, one might as well stay there for awhile to relax and rest after the taxing pilgrimage (I'm not exxagerating. Search up the hajj and how it goes) before returning to daily life. Now that could be a marketing strategy for Aman if they start operating a resort in Saudi Arabia.

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EO Guest

I would never visit that country where you have no rights as a human being! With the rest of the world offering beautiful places, they can keep Saudi Arabia to themselves and their religious tourism.

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TM Guest

I'm writing this while sitting on the shore front in Jeddah. As a repeat business visitor to Saudi Arabia, I would not have imagined ever coming here for tourism. Things are changing though, and probably more rapidly than many people would expect. The new visa process was my first positive surprise this time, followed by the pleasant new integration of women in the workplace and in society in general. Certainly there are still many changes and further improvements to come. Aman's roots had initially been focused a destination's natural beauty and on the cultural discovery of the less-trodden path. With this ethos in mind, openness is required, and I doubt that by visiting a small Aman you'd be supporting the regime more than what you are doing already everyday by buying the fuel that drives our daily lives (and travel)... I'm personally excited about this news and wish the Amans a lot of success (there certainly will be challenges). For Saudi Arabia, I hope they can focus on creating a culturally rich tourism offer that highlights the positive aspects of their heritage, and not fall down the trap of following some of their neighbours fake tourist attractions.

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Caroline Guest

"What was so interesting about the country was how uninteresting it truly was. It’s a really boring country, with nothing to do." Saudia Arabia is basically a land for Religious Tourism if you are a Muslim. And i can see Aman resorts being filled with wealthy Muslim tourists from all over the world.

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Michael Guest

Despite the obvious problems with the Saudi regime, it is great to see Aman going back to their routes. These landscapes look absolutely marvellous. Very reminiscent of Amangiri, crossed with Cappadocia, Turkey and Jordan! I'll agree with @Kevin that Aman should open in Mongolia or Tibet. I wish we actually saw progress on the quietly announced Aman Costa Rica, too. https://www.aman.com/resorts/costa-rica I found it interesting you didn't do a writeup about Aman Costa Rica, @Lucky

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