Exciting: Alila Napa Valley Opening March 2021

Filed Under: Hotels, Hyatt

Hyatt just keeps getting better, and better, and better, and better.

Las Alcobas becomes Alila Napa Valley

In September 2020, Las Alcobas decided to leave Marriott. This was a Marriott Luxury Collection property in St. Helena, Napa Valley. At the time it wasn’t clear what the future would hold for that property, but now we know.

Las Alcobas will become the Alila Napa Valley, and it will be opening in March 2021. Note that the hotel is not yet bookable, so we’ll see how that timeline evolves in light of the pandemic and travel restrictions.

Alila Napa Valley (from when it was Las Alcobas)

The 68-room hotel will be an adults-only retreat. I’m curious to see how many changes have been made to this property in the roughly six months that it has been closed. Perhaps not much has changed at all, which would be totally fine with me.

You can read my review of Las Alcobas here.

Alila Napa Valley (from when it was Las Alcobas)

This will be the third Alila property in the US, and for that matter the third Alila property in California:

Alila Ventana Big Sur

For those of you not familiar with the Alila brand, it’s Hyatt’s luxury nature and eco-focused brand, and I’d say it’s roughly on par with Park Hyatt. So it’s a true luxury brand, and not just “premium.”

This will be a fantastic addition, as I loved the time I spent in Napa Valley. I had low expectations (since I’m not exactly a wine connoisseur), but enjoyed it immensely — the landscape was beautiful, the people were friendly, and the food and drinks were great.

Alila Napa Valley (from when it was Las Alcobas)

Why I’m excited about this hotel becoming a Hyatt

Simply put, the World of Hyatt program is in a league of its own when it comes to guest recognition, so I’m always thrilled when properties are converted to Hyatt brands. As a World of Hyatt Globalist member I’m thrilled for any new luxury additions in the US. Rates here will likely be high, so this should be a good use of points, especially as a Globalist member:

  • All World of Hyatt members receive waived resort fees when redeeming points
  • World of Hyatt Globalist members receive free breakfast on all stays
  • World of Hyatt Globalist members can use suite upgrade awards to confirm an upgrade at the time of booking
  • World of Hyatt Globalist members receive free parking when redeeming points (though it used to be free here anyway)
  • World of Hyatt Globalist members can redeem points for Guest of Honor bookings, whereby members can pass on their perks to friends and family when redeeming points

Alila Napa Valley (from when it was Las Alcobas)

Bottom line

Alila Napa Valley is expected to open in March 2021, and will be the third Alila property in the US. This is a phenomenal addition to the Hyatt portfolio, and I can’t wait to return here some day.

When Las Alcobas left Marriott I was sad that the only luxury points property in Napa Valley would be no more. Little did I know that things would only get better with this hotel becoming a Hyatt.

Anyone else excited about the Alila Napa Valley?

(Tip of the hat to PG.Backpacker)

  1. How does a business legally within the United States operate as an adults-only hotel? Isn’t that unlawful age discrimination?

  2. @Philip, I would guess very small. Thinking more of Encinitas than Big Sur.

    Let’s see what happens with award availability. The property was notorious for playing games with Base Room point bookings during Marriott times.

    Unhappy Globalist due to ridiculous Andaz Maui situation – point booking available for 10 nights (!) or more but not for any shorter stays for end of Mar – beginning of Apr. Games games games – neither corporate Hyatt ownership nor Host Hotels is making any difference…

  3. Best news of the day. Las Acobas in St. Helena was one of my favorite Starwood properties and the chef is outstanding. Thanks for posting this.

  4. @FNT Delta Diamond

    In California, age discrimination is covered primarily by two laws:

    1. “Age Discrimination in Employment Act (ADEA)” – Federal law
    2. “Fair Employee and Housing Act (FEHA)” – California state law

    The legislative intent of both these laws largely covers age discrimination in the workplace and for purposes of residential lease or ownership. The hotel isn’t covered unless they provide housing on an extended basis.

    Even then, only those who are over the age of 40 are technically part of the “protected class,” and these laws are primarily designed to protect them. Proving that a minor suffered harm as a result of an “adults only” policy would be difficult.

    Assuming you can, you’re left with a different problem. Businesses are allowed to discriminate on the basis of a protected class if it’s integral to the good or service it’s providing. For example, male strip clubs are allowed to reject the job applicant of a female stripper because it goes against what their business sells. There’s no “creative excuse” necessary to get around the law. In this case, the hotel could theoretically argue that providing adults only lodging is part of their core business, and furthermore, no discrimination exists because minors are not a protected class.

  5. @ Al K, just book the 10 nights without sufficient points, then change your reservation to the desired shorter length.

  6. Hope most of it stays the same as we have enjoyed a few anniversaries there.. Will Chris Consentino still be a part of their restaurant??They made great Margaritas at the bar…Auberge in Rutherford,Napa is also adult only and I wonder with the New Four Seasons will be the same??

  7. Now that The Equinox in Vermont is also leaving Marriott’s Luxury Collection, let’s hope that it will follow Hotel Talisa and Las Alcobas to join WoH 🙂

    @Raylan: The most sensible guess would be Cat7, although many may hope for Cat6

  8. @dee press release does say he will be there: “seasonally driven restaurant and bar – Acacia House, led by Chef Chris Cosentino”

  9. This is huge news. Now two of my favorite hotels in NorCal are bookable with WoH points (Ventana and this one). Marriott who????

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