This isn’t breaking news, or anything, but I just realized I had never written about this, so I think it’s time. Admittedly I probably find this more interesting than most, given that I grew up in Tampa, and still go back all the time to visit family.
New EDITION hotel opening in Tampa
The EDITION Tampa is expected to open in late 2021, and once open it will be Tampa’s only five star hotel. For those of you not familiar with EDITION, it’s Marriott’s modern premium brand. Think of it as a modern take on Ritz-Carlton, aimed at a younger crowd (while still denying Bonvoy elite members breakfast).
The EDITION Tampa will feature 172 rooms and 37 residences. The property will have 26 floors, with the first 10 floors consisting of hotel rooms, and the top floors consisting of residences.
Tampa EDITION exterior
Construction has just topped out, so at least the building is structurally there. Personally I think a late 2021 opening date is optimistic, but then again, does anyone really expect construction to finish on time for anything?
The EDITION Tampa is part of a $3.5 billion redevelopment of Tampa’s Water Street. I’ll be curious to see what kind of rates the EDITION Tampa is able to command. Tampa isn’t a particularly premium hotel market, and aside from periods with exceptionally high demand, hotel rates rarely go above the $200s.
Will the EDITION Tampa be looking for rates in the $300s, or…?
The JW Marriott Tampa Water Street just opened
Interestingly the Tampa EDITION isn’t the only new Marriott property in Tampa. Just this week the JW Marriott Tampa Water Street has opened, which is just a block from the location of the future EDITION.
This 519 room hotel is JW Marriott’s 100th property globally. While it looks nice enough for a generic conference hotel, it doesn’t seem to have much in the way of charm.
JW Marriott Tampa exterior
JW Marriott Tampa guest room
JW Marriott Tampa lobby bar
JW Marriott Tampa pool
On top of that there’s also the 750 room Marriott Water Street, which is also in the same area.
Between these three hotels there will be around 1,500 Marriott-family hotel rooms within a block of one another. Even though the three hotels are going after (slightly?) different markets, ultimately they’ll still be competing with one another. I guess they’re hoping for conventions to make a full return ASAP.
Having grown up in Tampa, I never in a million years thought the city would see an EDITION. Okay, in fairness, when I was growing up there, the EDITION brand didn’t exist. 😉
Nonetheless I’m excited to see Tampa finally get a five star hotel, and I’m curious to see what kind of prices the hotel tries to charge. The hotel isn’t yet bookable, though I’ll be sure to post an update when it is.
What do you make of the new Tampa EDITION and Water Street redevelopment?