Earlier I wrote about how Norwegian will start charging for carry-ons for those booking their cheapest fares. It's not surprising to see Norwegian head in this direction, given that the airline is trying to shift their focus from growth to profitability.…
Norwegian is one of the most liked ultra low cost carriers out there, and I suspect part of the reason for that has been their carry-on policy, though unfortunately that's now changing. While Norwegian will nickel-and-dime you for most things, a full…
Norwegian has been trying to optimize their route network lately, as they've focused on profitability rather than growth. One interesting change Norwegian has made in the past 12 months is some of the airports they fly to. No, I'm not talking about the…
A lot has been going on at Norwegian lately, as the company shifts their focus from growth to profitability. Just a couple of weeks ago the company announced their pick for new CEO, who comes from outside the industry. He's replacing Norwegian's founder,…
Norwegian has just won the (slot) lottery, which is exciting for them, though I do wonder how exactly it fits into their overall strategy. London Heathrow is one of the world's most slot controlled airports. As of now the airport only has two runways,…
Over the summer it was announced that Norwegian Air's Founder & CEO, Bjørn Kjos, would be stepping down from his role. He had been in that position for 17 years, and planned on taking on a new role as advisor to the Chairman. The airline has been working…
Airline co-brand credit cards can be big business, and it looks like Norwegian now wants in on the action. The company already has 1.4 million members in their rewards program in the US, and they're trying to find new ways to engage with those members.…
On the one hand, this sounds completely insane. On the other hand, maybe it's not quite as crazy as it sounds at first glance? For those of you not familiar with the Sukhoi Superjet 100 (SSJ100), it's a Russian built jet that's somewhere between a regional…
Norwegian has been struggling financially for quite a while. For years their focus was solely on market share rather than profitability, and that's a business model that no longer works, especially with the number of European airlines that we've seen…
JetBlue and Norwegian have just announced a partnership that I guess isn't surprising, though I also have some logistical questions... JetBlue and Norwegian have signed a letter of intent to launch an interline agreement, with JetBlue and Norwegian planning…
This is a total gimmick, though also totally awesome. Norwegian is promoting the fact that they fly to both the world's northernmost and southernmost commercial airports with a cool suggested itinerary for passengers. On September 21, 2019, Norwegian…
Over the past couple of years we've seen quite a few airlines collapse, particularly low cost airlines in Europe. Norwegian is an airline that just seems to be hanging on by a thread for quite a while now. At the beginning of the year the airline announced…
Ouch... Norwegian has announced that they are cutting all transatlantic routes from Ireland as of September 15, 2019. This includes flights from Dublin, Cork, and Shannon, operating to the US and Canada. Specifically, their transatlantic routes out of…
Today it was announced that Bjørn Kjos is stepping down as CEO of Norwegian Air Shuttle, a role that he has had for 17 years. While he will leave his current position, he will take on a new role as an advisor to the Chairman, with effect from today.…
Norwegian has today reported their results for the first quarter of 2019, and they're... interesting. Keep in mind that historically the first quarter is one of the most challenging for European and transatlantic airlines, given weak demand in winter.…
Norwegian sure has had a tough road when it comes to their transatlantic fleet choices: -- Norwegian primarily uses the 787-9 for their transatlantic flights, and over the past year they've had to ground many of those due to engine issues, meaning they've…
On December 14, 2018, a Norwegian Boeing 737 MAX 8 bound from Dubai to Oslo diverted to Shiraz, Iran. This diversion was due to an engine issue, and as usual, in a situation like that the priority is to get the plane on the ground as quickly and safely…
At the moment Norwegian is undergoing a major restructuring, given the huge losses they've sustained. The airline is transitioning from being focused on growth to being focused on profitability. The airline has some new investors, and plans on downsizing…
For the past several years Norwegian has grown like crazy, as they've expanded both their short-haul and longhaul network. While many people may be familiar with Norwegian's transatlantic flights between North America and Europe, the airline has a lot…
Times are changing, that's for sure! For the past several years, Norwegian has grown like crazy, bringing low fares and an innovative product to the transatlantic market, as well as to intra-Europe markets. The problem is that the airline hasn't actually…
This can't be good news. For the past several years, Norwegian has helped reshape the transatlantic market, with their innovative low cost model. The airline has launched transatlantic flights with both 737s and 787s, and has offered a pleasant experience…
