At this point I'm not sure whether to commend Norwegian Air's persistence, or wonder why management doesn't just throw in the towel already... Norwegian Air has been a favorite among travelers, as it's an ultra low cost carrier with an all around good…
Norwegian
Boeing has just been hit with one of the biggest aircraft order cancellations we've seen in a long time. Norwegian has announced this week that it's cancelling an order for 97 Boeing aircraft, which represents the balance of the company's orders with…
In the past couple of weeks we've seen many airlines become more optimistic about future prospects, as consumers seem keen to travel again. You can now add Norwegian Air to the list of airlines ramping up operations sooner than expected. Norwegian Air…
While all airlines are struggling right now, Norwegian is probably one of the most vulnerable airlines at this point. The airline is now presenting a business restructuring plan, and it sure is... different. While the current situation is unprecedented,…
Airlines around the globe are fighting for survival at the moment. Even the (previously) most profitable airlines are struggling, while those that were on the brink of liquidation going into this are in an even worse position (except Alitalia, because…
The current global situation is unprecedented, in particular for the tourism sector, as borders have closed and people are avoiding traveling as much as possible. What's interesting is the impact this situation has had on airlines that have been on the…
This shows you just how quickly this situation is evolving. Just a few days ago Norwegian announced that they'd ground 40% of planes and lay off up to 50% of employees, and now the company has announced that they'll cancel 85% of flights and lay off…
This doesn't come as much of a surprise, but Norwegian has just announced that they're grounding 40% of long haul planes, and laying off up to 50% of employees. Following the new US travel ban on Europe, Norwegian has announced that they're grounding…
In early December 2019 I wrote about a development for Norwegian that seemed like a great opportunity on the surface, but not really. Heathrow is one of the most slot restricted airports in the world. That means that in order to fly to the airport, airlines…
Earlier I wrote about how Norwegian will start charging for carry-ons for those booking their cheapest fares. It's not surprising to see Norwegian head in this direction, given that the airline is trying to shift their focus from growth to profitability.…
Norwegian is one of the most liked ultra low cost carriers out there, and I suspect part of the reason for that has been their carry-on policy, though unfortunately that's now changing. While Norwegian will nickel-and-dime you for most things, a full…
Norwegian has been trying to optimize their route network lately, as they've focused on profitability rather than growth. One interesting change Norwegian has made in the past 12 months is some of the airports they fly to. No, I'm not talking about the…
A lot has been going on at Norwegian lately, as the company shifts their focus from growth to profitability. Just a couple of weeks ago the company announced their pick for new CEO, who comes from outside the industry. He's replacing Norwegian's founder,…
Norwegian has just won the (slot) lottery, which is exciting for them, though I do wonder how exactly it fits into their overall strategy. London Heathrow is one of the world's most slot controlled airports. As of now the airport only has two runways,…
Over the summer it was announced that Norwegian Air's Founder & CEO, Bjørn Kjos, would be stepping down from his role. He had been in that position for 17 years, and planned on taking on a new role as advisor to the Chairman. The airline has been working…
Airline co-brand credit cards can be big business, and it looks like Norwegian now wants in on the action. The company already has 1.4 million members in their rewards program in the US, and they're trying to find new ways to engage with those members.…
On the one hand, this sounds completely insane. On the other hand, maybe it's not quite as crazy as it sounds at first glance? For those of you not familiar with the Sukhoi Superjet 100 (SSJ100), it's a Russian built jet that's somewhere between a regional…
Norwegian has been struggling financially for quite a while. For years their focus was solely on market share rather than profitability, and that's a business model that no longer works, especially with the number of European airlines that we've seen…
JetBlue and Norwegian have just announced a partnership that I guess isn't surprising, though I also have some logistical questions... JetBlue and Norwegian have signed a letter of intent to launch an interline agreement, with JetBlue and Norwegian planning…
This is a total gimmick, though also totally awesome. Norwegian is promoting the fact that they fly to both the world's northernmost and southernmost commercial airports with a cool suggested itinerary for passengers. On September 21, 2019, Norwegian…
Over the past couple of years we've seen quite a few airlines collapse, particularly low cost airlines in Europe. Norwegian is an airline that just seems to be hanging on by a thread for quite a while now. At the beginning of the year the airline announced…
Ouch... Norwegian has announced that they are cutting all transatlantic routes from Ireland as of September 15, 2019. This includes flights from Dublin, Cork, and Shannon, operating to the US and Canada. Specifically, their transatlantic routes out of…
Today it was announced that Bjørn Kjos is stepping down as CEO of Norwegian Air Shuttle, a role that he has had for 17 years. While he will leave his current position, he will take on a new role as an advisor to the Chairman, with effect from today.…
Norwegian has today reported their results for the first quarter of 2019, and they're... interesting. Keep in mind that historically the first quarter is one of the most challenging for European and transatlantic airlines, given weak demand in winter.…
