Singapore Airlines Drops Dom Perignon Champagne

Singapore Airlines Drops Dom Perignon Champagne

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It’s the end of an era at Singapore Airlines, though it’s not necessarily bad news. I first wrote about this change last week, but I wanted to update this post to reflect that we now know why this partnership has ended — it’s not necessarily the reason we had assumed.

Singapore Airlines changes up first class champagne

While there are lots of airlines serving amazing champagne in first class, historically Singapore Airlines has been in a league of its own — the airline has offered first class passengers the choice of both Dom Perignon and Krug. Both of those are great champagnes, and I know many passengers have enjoyed a side-by-side taste test.

Singapore Airlines used to serve Dom Perignon and Krug

In 2019, Singapore Airlines added a third champagne to its first class rotation. Specifically, the airline added Taittinger Comtes de Champagne Blanc de Blancs to the first class wine selection, and most flights had two of those three options available.

As it turns out, there was some significance to a third option being added to the rotation. As of November 1, 2022, Singapore Airlines will stop serving Dom Perignon altogether. Going forward, the airline will offer the choice of Krug Grande Cuvée and Taittinger Comtes de Champagne Blanc de Blancs to all passengers traveling in first class (and Suites).

Taittinger Comtes de Champagne in Singapore Suites

The real reason Singapore Airlines dropped Dom Perignon

Dom Perignon is probably the champagne with the most name recognition (unless you’re into rap music, in which case it might be Cristal). 😉 So in that sense this is a major change.

However, the Taittinger Comtes de Champagne is exceptional as well, and for that matter I prefer Krug Grande Cuvée to most vintages of Dom Perignon.

So, why would Singapore Airlines cut such an iconic champagne from its top cabin? My assumption was initially that this came down to controlling costs. Airlines generally get massive discounts on premium alcohol, given that it’s a way for brands to show off their wine to a generally affluent consumer base.

I figured that Dom Perignon was just getting progressively more expensive for Singapore Airlines, perhaps because the brand no longer thought there was much value in “showing off” the champagne in first class. Or alternatively, I had assumed that perhaps Taittinger made Singapore Airlines a deal the company couldn’t refuse.

Dom Perignon in Singapore Suites

As it turns out, that’s not the reason, though. As noted by The Milelion, there’s a different explanation. Back in September, Emirates Airline announced it would serve 2003 Dom Perignon P2 in first class, which is an even more premium version of Dom Perignon. In the press release about that, Emirates noted the following, making a bigger picture claim about the partnership between the two companies:

“As the only airline with an exclusive agreement to offer luxury champagne brand Dom Pérignon on-board…”

Wow. So it seems like Emirates now has an exclusive agreement to be the only airline serving Dom Perignon in first class. That’s definitely a new development. Emirates invests more money in wine than any other airline, and it seems that this is a big part of that.

Also keep in mind that Emirates’ first class footprint is so much bigger than Singapore Airlines’, so it’s not surprising that Emirates would have more pull here.

As Singapore Airlines passengers we’re still spoiled here — both Krug and Taittinger Comtes de Champagne are excellent, and have different flavor profiles, so many may appreciate being able to compare the two.

Expect new champagne in Singapore’s most premium cabins

Bottom line

As of November 2022, Singapore Airlines is cutting Dom Perignon from its first class champagne lineup. Going forward, the airline will serve Krug Grande Cuvée and Taittinger Comtes de Champagne. There’s no denying that the new lineup doesn’t quite have the same ring to it as the choice between Dom Perignon and Krug, but these are still both great options.

The reason for this change seems to be because Emirates and Dom Perignon have a new exclusive agreement, so that no other airlines can serve that champagne anymore.

What do you make of Singapore Airlines no longer serving Dom Perignon?

Conversations (52)
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  1. J. Van Bakel Guest

    The drinks are going the same way as their lounges . In April the business lounge in SIN was fuller than a MacDonalds at Friday evening. We couldn’t find a seat . When we eventually after going round 5 times found 2 seats they where very uncomfortable and the food was real rubbish. Any stalls in SIN would have beaten this food .So the airline is just going the same way as the champagne . Downhill all the way.

  2. iamhere Guest

    Who cares. Nobody chooses the airline because of the brands they serve. Any drinkable sparkling wine is fine.

  3. Bill n DC Gold

    since I’ll be enjoying it on next month’s SYD SIN FRA JFK Suites
    I wanted to learn how to pronounce it and found this site.
    https://wine365.com/pronunciation-guide-champagne-taittinger/

  4. dave Guest

    whats gonna happen in Thai Royal First then? Probably downgrade from Dom to Veuve Clicquot.

  5. Frog Guest

    Dom is so nouveau riche, which suits Emirates’ flashy image. Comtes is a far more elegant and complex wine. Good on SQ.

  6. Pete Guest

    DP hasn’t ever been all that exclusive. They make two million bottles of the stuff every year!

    I just bought a case of a Pinot Noir from the south of Tasmania that has a cult following. There were just over 2600 bottles made during vintage. It’s unlikely that any airline passenger in any class; or anyone outside Australia, for that matter; will ever get to admire its beauty. Now that’s exclusive. Two millions bottles a year? Nah.

    1. Eskimo Guest

      Exclusivity doesn't make it taste better.

      My neighbor brews a limited batch beer of 12-16 bottles, also a cult following in the neighborhood. It’s unlikely that any airline passenger in any class; or anyone outside my neighborhood, for that matter; will ever get to admire its beauty. Now that’s exclusive. Among the best beers I've tasted, Nah.

    2. Gravelly Point Guy Guest

      Lol hahahaha ROTFL!! Nailed it !

    3. D3kingg Guest

      @Pete

      Your Pinot noir is unknown and primitive at best. Everyone wants Dom Perignon it is exclusive.

    4. Euro Aviation Guest

      Surely volume and consistency are also part of these type decisions. We can wonder how many bottles an airline needs over a contract period. And, it is not just onboard consumption but also for lounges.

  7. Ashwini Guest

    Singapore airlines is cutting corners to extreme in food quality , quality of their lounges . SQ economy food is far cry from pre pandemic days . I fly SQ but given a choice this will be last airline I will fly due to reduced service

  8. Yang Guest

    Just had it during SQ26 JFK=>FRA and it was...disappointing, no better than $20 bottles from Napa. Their Bordeaux red was better but still did not impress me. The best wine I had in the air was a Swiss white in LX business class.

    Having taken SQ business/first several times, may I just say their catering was mediocre? Seems that more attention was paid to status symbols than actual quality of food/service.

  9. PPSan68 Guest

    IMHO Krug and Taittinger CDC are both better than DP.

    1. D3kingg Guest

      @PPSan68

      That’s not the point. Dom Perignon is a well known brand with an image of luxury and that’s what everyone wants to drink.

  10. Vijay Thakare Guest

    I was traveling from Mumbai to LA on 19th September 2022 when drink was below mark In Singapore Airlines .

  11. Mick Sheehan Guest

    SQ service has gone to shit. Lounges undermanned. Worldwide check-in average. Changi still great.
    No newspapers or magazines. Menu average.
    And prices on International business increased 2 or 3 times pre Covid. I'm changing.

  12. Joe Guest

    This is a cost cutting measure pure and simple (and a reasonable one at that). Singapore Airlines suffered hugely during covid as Singapore closed its borders totally for longer than most countries. Being an island they had zero domestic flights either.

    Whilst it’s true the airline is backed by a government with deep pockets those pockets are not unlimited. Dom in first is a reasonable cutback to keep the airline flying.

  13. Darren C Diamond

    I prefer the terroir of Rheims over Épernay, so I like this change.
    LVMH owns both Krug and Moët (Dom), so dropping one of the two was logical.

  14. Alastair Guest

    That’s it, I’m done with SQ. They have no idea how much they are turning off their premium passengers, I guess it’ll benefit the ‘upgraders’, carrying cheap Louis Vuitton monogram duffel and handbags, with more seat availability. Bye SQ girl.

  15. torontoflyer Guest

    Is SQ getting more cash-grabbing airline now??? The solo seat on 359 ULR is now available for a fee instead of free of charge anymore... Less option for champagne in F, maybe soon they got rid of amenities kit in J like they have been doing

    1. Hiro Gold

      I actually prefer to have it a paid seat. Otherwise it's typically one of the first seats to get occupied and will be extremely difficult to secure unless the booking is made way in advance. I just flew SIN-NYC return and managed to secure the last available solo seat both ways, about 40 days in advance. Gladly paid USD 140 or so. Otherwise there was no chance.

  16. Motion to Dismiss Gold

    I almost always prefer both CdC and Krug to Dom (unless it’s Dom 2008 or P2), so this is actually an improvement in my book. The last few vintages of Dom (2009, 2010, 2012) have all been unremarkable.

  17. Sandy Needham Guest

    The choice of Krug (heavy on pinot noir) and Taittinger (heavy on chardonnay) makes sense as a choice of somewhat different champagnes!

  18. glenn t Diamond

    I would say it's all about cost-cutting.
    Singapore Airlines is aggressively downgrading their service, especially in Business class. Crappy champagne; bottom of the range before it slips into fizzy white wine territory, no PJs on long-haul flights (13hrs) even on request, Premium Economy quality meals and service, half filled amenities kits, and so it goes on.
    If SQ hope their customers won't notice they are sadly mistaken!

    1. Jones Guest

      Huh???

      IIRC, SQ has *never* provided PJs or amenity kits in C, long haul or otherwise.

    2. Hiro Gold

      Just received a kit from Penhaligon's pouch filled with lip balm, pillow mist etc. from their c class. Otherwise you still receive decent quality slippers, eye mask, socks just not in a pouch. Things like toothbrush set, razors are available on request or in their lavatories anyway.

  19. Jumpseatflyer Guest

    I like this choice. Krug is a solid premium champagne and Taittinger is one of the few remaining family owned businesses. Their 2008 is truly exceptional.

    While DP is a great champagne taste wise, I sometimes find it strange how they are able to produce such huge quantities of vintage champagne. I don't like their brand identity overall as it is too flashy for me. There are many amazing newcomers in the champagne world and...

    I like this choice. Krug is a solid premium champagne and Taittinger is one of the few remaining family owned businesses. Their 2008 is truly exceptional.

    While DP is a great champagne taste wise, I sometimes find it strange how they are able to produce such huge quantities of vintage champagne. I don't like their brand identity overall as it is too flashy for me. There are many amazing newcomers in the champagne world and also among the grand crus, there are more interesting options.

  20. Victoria Guest

    I did love doing a comparison between Dom and Krug on our flight to Singapore a few years back. While I preferred the Dom, my SO preferred the Krug. These are truly first world problems! BTW, it is still challenging to find Dom in quantity in Maryland.

  21. Bill n DC Gold

    My Post cancer treatment Round the World trip suffers another ‘setback’ sort of like me treatment (rolled eyes emoji) First my 1 st Class Qantas LAX SYD gets downgraded to a B787-9 for just the day I’m traveling And now this Quell Horrors
    On the upside there apparently will still be a taste test and the Taittinger is nice too. SYD SIN FRA JFK TO TASTE TEST :-)
    Always thought Don was mostly hype like VC. Give me a Krug or a nice Roederer

    1. Mick Guest

      Love that you’re taking a trip to celebrate! I love qf first class more than most but the 787 biz is also a really nice product. Enjoy

  22. DLPTATL Guest

    Dom P AND Krug are both owned by LVMH as are Moët & Chandon, Veuve Cliquot, and Ruinart. To me it seems like SQ might be moving away from LVMH a bit with this move as Taittinger is still family owned and operated (after a brief period of ownership by Starwood Capital). Perhaps they're hoping to get a better deal by introducing some competition on their Champagne list.

    In the grand tradition of some...

    Dom P AND Krug are both owned by LVMH as are Moët & Chandon, Veuve Cliquot, and Ruinart. To me it seems like SQ might be moving away from LVMH a bit with this move as Taittinger is still family owned and operated (after a brief period of ownership by Starwood Capital). Perhaps they're hoping to get a better deal by introducing some competition on their Champagne list.

    In the grand tradition of some of the oldest and finest Champagne houses it's also headed by a woman - Vitalie Taittinger following in the footsteps of women at Clicquot, Pommery, Laurent Perrier, and Bollinger among other lesser known houses. It's not just the Dom's (Dom P and Dom Ruinart) in Champagne who are famous, it's also the Veuves (widows).

  23. Jay Guest

    Flew FRA—SIN in August 2022 and had all three. Guess is bye bye Dom … for now. Probably supply chain issue as well.

  24. johnny Guest

    I pray for everyone affected in these difficult times.

    1. SadStateofOurCountry Guest

      republicans and kanye west need to wear a new shirt:

      "first class passengers lives matter"

  25. Never In Doubt Guest

    Missing the all important OMAAT price breakdown!

    OMAAT readers know thr only way to drink champagne is by the price tag.

  26. MacMan Guest

    The very definition of a 'First World Problem'!

    1. EK_engineer Guest

      There is no such thing as a 'First World Problem'.
      There are only problems of QUALITY, regardless of who you are; where you live; how much money you have; your ethnicity/nationality. Citing so-called 'First World Problems' is the lazy man's way of rationalizing quality issues without doing proper analysis. BTW: the purveyors of expensive but poor quality service and product just love it. It lets them off the hook by engendering a sense of...

      There is no such thing as a 'First World Problem'.
      There are only problems of QUALITY, regardless of who you are; where you live; how much money you have; your ethnicity/nationality. Citing so-called 'First World Problems' is the lazy man's way of rationalizing quality issues without doing proper analysis. BTW: the purveyors of expensive but poor quality service and product just love it. It lets them off the hook by engendering a sense of guilt and entitlement on the customer if they complain.

  27. Shammy Guest

    Well that’s it then, I am no longer flying SQ!!!

  28. BVL Guest

    Feels good to be the one of the last passengers to enjoy the free flowing Dom on my JFK-FRA A380 F suite recently. It was good but really is all about branding, after all.
    After several glasses, had to pour me some OJ with it and had the best mimosa!

    1. Eskimo Guest

      Mixing a Dom mimosa is like mixing a Louis XIII with coke.

      I bet Chateau Margaux Sangria is also one of your favorites.

      Heather Cho would have slap the whole crew and divert mid flight.

    2. John Guest

      This confirms what we suspected: English is not your first language. Please try harder. Grammar and logic are important.

  29. Tubbs Guest

    '11 Taittinger CdC is a subpar champagne that should not have been released as a CdC. There is a ton still around and they just released the 2012 which they'd like to sell at a much higher price. Presumably they gave SA a great price on a huge amount of 2011, lets them sell it all in one swoop and get it out of the distribution system. If given the choice definitely choose the Krug GC!

  30. Dan Guest

    “8 bottles of Krug in SQ F” just doesn’t have the same ring to it.

  31. Nathan Guest

    I still think Salon on JAL FC on flights out of Japan is the best champagne I have ever tasted by far. Second is LH FC Louis Roederer 2007 with Taittinger Comtes de Champagne third in BA FC. It's weird no airline carries Pol Roger Sir Winston Churchill especially BA.

    1. K4 Guest

      Most people in the U.K. are not that obsessed with Churchill, and despite what Pol Roger try to portray, it isn’t the only Champagne he drank, nor is the brand actually that popular in the U.K. even.
      The brand just went a bit nuts with the endorsement.
      Funny how you didn’t mention Bollinger, and the Bond link. Also, not that popular in the U.K. being more expensive than LP, Tattinger, Veuve and Moët...

      Most people in the U.K. are not that obsessed with Churchill, and despite what Pol Roger try to portray, it isn’t the only Champagne he drank, nor is the brand actually that popular in the U.K. even.
      The brand just went a bit nuts with the endorsement.
      Funny how you didn’t mention Bollinger, and the Bond link. Also, not that popular in the U.K. being more expensive than LP, Tattinger, Veuve and Moët despite not really being any better. It’s even sometimes priced than Ruinart, which is by most people’s taste far superior to Bollinger.

    2. Moose Guest

      China Airlines of Taiwan carries Pol Roger on their long haul business class.

    3. Bill n DC Gold

      I like the Louis Roederer. And Quaff the NV :-)

    4. David Guest

      I have had BA serve me Pol Roger Sir Winston Churchill. Aboard Concorde from JFK to LHR.

  32. Brian Guest

    A few months ago I compared the Dom and Tattinger on the sin-lax route and all three of us in first class enjoyed the Tat as much as the Dom. It won’t keep me from not flying them again .

  33. snic Diamond

    "This is interesting, but not a big deal"

    I'd argue it's neither.

    Can't taste the difference between champagnes at 40,000 feet anyway.

Featured Comments Most helpful comments ( as chosen by the OMAAT community ).

The comments on this page have not been provided, reviewed, approved or otherwise endorsed by any advertiser, and it is not an advertiser's responsibility to ensure posts and/or questions are answered.

johnny Guest

I pray for everyone affected in these difficult times.

8
Sandy Needham Guest

The choice of Krug (heavy on pinot noir) and Taittinger (heavy on chardonnay) makes sense as a choice of somewhat different champagnes!

3
EK_engineer Guest

There is no such thing as a 'First World Problem'. There are only problems of QUALITY, regardless of who you are; where you live; how much money you have; your ethnicity/nationality. Citing so-called 'First World Problems' is the lazy man's way of rationalizing quality issues without doing proper analysis. BTW: the purveyors of expensive but poor quality service and product just love it. It lets them off the hook by engendering a sense of guilt and entitlement on the customer if they complain.

3
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