Singapore Airlines is known for having long served amazing champagne in its Suites Class and first class. The airline has now announced an exciting new exclusive agreement on this front, which many passengers will appreciate.
Louis Roederer Cristal 2015 coming to Singapore Airlines
Singapore Airlines will become the only airline in the world to serve Cristal 2015 champagne, following an exclusive agreement with French champagne house Louis Roederer.
This will be served as of December 1, 2024, initially on routes between Singapore (SIN) and Delhi (DEL), Hong Kong (HKG), London (LHR), Los Angeles (LAX), Paris (CDG), Shanghai (PVG), Sydney (SYD), and Tokyo (HND & NRT). After that, this special champagne will make its way to other routes on a three-month rotational basis.
Cristal 2015 blends 40% Chardonnay and 60% Pinot Noir, and is sourced from 45 vineyard plots across Louis Roederer’s seven Grands Crus. Not that price and quality necessarily correlate, but Cristal 2015 retails for over $400 per bottle, so this is one of the most expensive champagnes we’ve seen the airline serve in first class.
Here’s how Yeoh Phee Teik, SVP of Customer Experience at Singapore Airlines, described this development:
“This partnership between two world-class brands demonstrates Singapore Airlines’ commitment to elevating the travel experience for our discerning customers. Exclusively offering a premium champagne like Cristal 2015 will delight our Suites and First Class customers, and ensures that they continue to enjoy an unparalleled, luxurious journey with us.”
Meanwhile here’s what Frédéric Rouzaud, CEO of Champagne Louis Roederer, had to say:
“Cristal 2015 delivers intense and delicious aromas with superb energy and an ethereal vibration. This is a timeless champagne of supreme balance and measure, resonating with the chalkiness of its soils, bursting forth in a bracing, vertical effervescence, with an insistent, precise, and finely honed freshness. We are really delighted that our iconic Cristal champagne has been chosen to be served on board Singapore Airlines.”
Singapore Airlines’ first class champagne is incredible
Singapore Airlines has long gone above and beyond when it comes to the champagne it serves in first class, not just in terms of quality, but also in terms of variety. Back in the day, the airline served both Dom Perignon and Krug, so it was always fun to be able to choose between the two (or have a glass of both!).
However, in late 2022, Singapore Airlines was forced to drop Dom Perignon, as Emirates reached an exclusive agreement with Dom Perignon, preventing other airlines from buying the champagne directly.
Ever since, Singapore Airlines has had a selection of three champagne options in first class, providing an unparalleled variety. Most consistently, that has included Krug and Taittinger Comtes de Champagne, and at the moment the third option is Charles Heidsieck Blanc des Millenaires. We’ll see which champagne the Cristal replaces, though hopefully it’s not the Krug. Regardless, it should be a treat.
Bottom line
As of December 2024, Singapore Airlines will add Cristal to its first class champagne lineup, and it’ll be served on some routes on a rotating three-month basis. It’ll be one of three champagne options being served, so what a nice choice to have!
What do you make of Singapore Airlines serving Cristal?
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